Senior Marketing Project Manager
Lisboa E Região, Portugal
My longest experience was working for one of the most relevant and innovative bank groups in Portugal - Grupo Espírito Santo (later on NOVO BANCO) - with a strong presence worldwide, involving domestic and international activity:PORTUGAL- Responsible for managing multi-media integrated marketing communication campaigns and the communication strategy of sub-brands (e.g: BES 360º in 2004 since the launch until now) and mass-market products (credit, savings, mortgage loans, investment funds, etc).Many were award winning campaigns, with recognized effectiveness and business results year after year (performed by Cristiano Ronaldo) working with BBDO, By and MEC- Responsible for managing digital marketing initiatives and CRM communication in retail network - Monitorized consumer research - Events manager for 6 years involving over 500 people, overseeing a team of more than 20 external collaborators on a strategic partnership that joined banking and Insurance with Companhia de Seguros Tranquilidade. Working with GCI, Edelman Group, Top Atlântico, Festa Aluga among others- Team leader permanently responsible for the supervision of 2/3 persons, integration and coaching of trainees - Responsible for the guidance and organization of internal process of work monitorization- Project Team leader in several projects on a cross functional team. E.g: supporting an internacional geography openning or a partnership networkINTERNATIONAL (Spain, Venezuela, Macau)- Responsible for the management of international communication marketing campaigns in the strategic markets listed above - Working like a multinational company exporting our knowhow and experience through every geography where Banco Espírito Santo was present