Teresa Bergstrom Email & Phone Number

Houston, Tx, Us

Responsibilities include establishing & managing revenue generation solutions and distribution. Development & implementation of strategies to promote optimal processes, structure, and results. Utilization of SHR WAVE RMS.• Price & Inventory Strategy Management• Forecast & Budget Implementation• Third Party Distribution • Intelligence Reporting• Search Engine Optimization / Online Channel Visibility• Online Reputation Management & Social Media

Dothan, Alabama, Us

• Advanced marketing & ecommerce initiatives for portfolio of 60+ hotels generating $115 million in revenue • Responsible for website optimization projects & eChannel listings, support search relevance to increase “look to book” efficiencies• Created marketing and ecommerce policies; facilitated web-based and in person training on ecommerce development and social media positioning for hotel and corporate teams• Managed all visual elements including hotel and local still images, tours and landing pages; maintained media and marketing library

Dothan, Alabama, Us

• Supervised sales & marketing functions for opening and acquisitioned properties in portfolio, 32 openings and 14 acquisitions in eight years • Developed architecture for ecommerce objectives and positioning for 49 hotels• Strengthened online presence on 3rd party travel websites, search engines, and customer feedback channels, leading to 7% growth in website booking contribution • Designed pre-opening sales and marketing hotel opening timeline; organized meetings for corporate and brand leaders for 11 Marriott, Hilton and IHG hotel openings

Dothan, Alabama, Us

• Launched company revenue management structure and implemented standards; established training program for five regional revenue managers• Analyzed market trends, established pricing and inventory recommendations, identified demand generators and competition for 20+ markets• Directed assignments for sales and revenue manager for existing and pre-opening hotels• Positioned opening hotel transient, extended-stay, and segment pricing to shift share aggressively from competition to reach occupancy penetration goal

Dothan, Alabama, Us

• Hired, developed, and lead sales and revenue management team consisting of six regional managers and eleven property sales managers• Designed sales training programs and delivered to property teams, including front line members with guest interaction for sales generation opportunities• Uniquely positioned multiple hotels within the same market to remain competitively priced and to target customer profile for each brand• Deployed comprehensive sales and marketing plan for hotel completion annually; instituted ACT as sales management tool company-wide

Dothan, Alabama, Us

• Extensively traveled, providing sales leadership and training to 22 hotel teams in the southeast• Organized and conducted sales blitzes for existing and opening hotels• Oversaw RFP process for hotel portfolio and was liaison between brand national sales account managers and hotel team

Bethesda, Md, Us

1994-1999 General Manager, Residence Inn by Marriott – Multiple locations 1992-1994 Director of Sales, Residence Inn by Marriott - Atlanta Airport, Georgia1989-1992 Front Office Manager, Residence Inn by Marriott – Multiple locations1985-1989 Operations, Atlanta Marriott Marquis & Atlanta Marriott Airport

Bachelor Of Business Administration, Hospitality Administration

Associate Of Science, Behavior Sciences