•Spearhead all web-based marketing initiatives for existing and newly acquired accounts. •Precisely customize programs to client’s individual marketing goals leveraging approaches such as social networks, bookmarking, e-commerce, pay-per-click, e-marketing, SEO, surveying, tagging, audience segmentation, viral marketing, etc.•Clearly identify web marketing goals, develop strategic road maps for attainment, and diligently track all web marketing initiatives to analyze and report ROI results.• Proficiently scrutinize Google analytics trends, goal conversions, traffic sources, abandonment, page popularity, and site time.• Host company webinars to educate prospective clients in web marketing, and deliver compelling presentations to audiences of up to 300 on integrating social media into marketing programs.• Personally developed and branded “The Marketing Therapist” social media program to penetrate and secure new business.• Leverage outstanding talents in account management to cost-effectively administer annual marketing budgets of between $3M and $5M. • Formulate and enhance broad-based marketing strategies encompassing brand development/awareness, web development, traditional media, web media, and social media.• Coordinate full-scope website development from conceptualization through to launch and maintenance. • Champion strategy development of complex CRMs, multi-product sites, micro-sites, and landing pages.• Apply significant multi-tasking and organizational expertise to steer email campaigns, analyze traffic statistics, and evaluate ROI for print, TV, radio, direct mail, digital and outdoor marketing efforts.• Train, motivate and manage agency coordinators in account management and web coordinators in social media marketing projects.• Landed Pulte and Del Webb accounts and convinced client to bring Demi & Cooper on board early for national Monster Sale to produce an additional million dollars for agency.

· Drove effective client relations activities regarding media budgets, media buys, creative revisions, and accounts payable. · Prepared weekly project status reports for both account executive and client. · Employed considerable abilities in media buying inclusive of negotiations for print, TV, radio, direct mail, and outdoor opportunities. · Administered multimillion dollar client marketing budgets and exercised strong critical thinking skills to generate annual media and production forecasts for account executive and clients.