Teresa Carvalho

Teresa Carvalho Email and Phone Number

Director, Marketing at Safe Systems @ Safe Systems
About Teresa Carvalho

Innovative director-level marketing leader and brand champion highlighted by 20 years’ success in digital and data-driven strategies. Effectively led results-driven teams through collaboration, big picture strategy, and alignment around common goals. Created successful go-to-market strategies for technology and financial services industries, including launch of new private label payments division. Directed partner marketing efforts to increase acquisition by 50% and grow purchase volume by 200%. Implemented effective inbound strategies to increase open rates by 164%, click rates by 527%, and MQLs by 102%. Built and led new communications division, including defining vision, mission, and roles for an international team.

Teresa Carvalho's Current Company Details
Safe Systems

Safe Systems

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Director, Marketing at Safe Systems
Teresa Carvalho Work Experience Details
  • Safe Systems
    Director, Marketing
    Safe Systems Oct 2018 - Present
    Alpharetta, Ga, Us
    Led content and demand generation strategies to enhance brand awareness and expand markets. Created omni-channel marketing campaigns from concept to execution and measured and optimized campaign performance to attract and convert leads, including 219 leads in new states. Developed new lead generation sources, including Customer Referral Program, digital resource center, and video subscription series hosted by CTO, achieving 120% of MQL goal; 115% of marketing influenced revenue goal.
  • Topright
    Managing Associate
    Topright Apr 2018 - Sep 2018
    Atlanta, Ga, Us
    Using TopRight’s transformational marketing methodology, I consulted with clients to help them gain simplicity, clarity, and alignment around why they do what they do, how they deliver that to their customers, and what the impact is on their lives. It is the impact that gives customers a reason to care, buy, engage, and stay...and ultimately what causes companies to edge out their competition and move to the top right corner of the marketplace.
  • Vanco Payment Solutions
    Director, Brand & Communications
    Vanco Payment Solutions Mar 2015 - Apr 2018
    Twin Cities, Mn, Us
    Spearheaded strategic direction of brand and communications for corporate, partner, and product channels. Developed co-branded campaigns and automated lead routing for partner initiatives. Led creative production team and aligned content strategy to buyer’s journey and persona, achieving greater than 54% content submission rates. Supported 215% growth in partner new client acquisition through targeted, co-branded marketing plans.
  • Transcentra
    Senior Marketing Manager
    Transcentra Jan 2014 - Mar 2015
    Norcross, Georgia, Us
    Directed company’s marketing strategies to drive brand awareness and create demand generation in consumer and business-to-business markets across a variety of industries. Implemented inbound marketing strategies and partnered with industry influencers and SMEs to create relevant, timely content across product category and vertical. Achieved FinTech Top 100 ranking for four consecutive years and recognized as FinTech Forward Top 100 Solutions Providers.
  • Can Capital
    Marketing Director
    Can Capital Jan 2013 - Jan 2014
    Marietta, Georgia, Us
    Led creative production for prospect, partner, and renewals channels. Managed direct mail campaigns consisting of over 400,000 pieces per week. Introduced automated touchpoint emails based on customer journey. Improved messaging, objection handling, and targeting through rigorous testing methodologies. Executed 90-day direct mail creative test resulting in new control piece in over a year, improving application rate by 59.3% with lowest cost of application.
  • Isgn
    Director Of Marketing Communications
    Isgn Oct 2011 - Oct 2012
    Melbourne, Fl, Us
    Established and managed strategic direction and vision for global marketing communications team. Partnered with sales and product teams to launch 11 new tech products and services, including branding, sales enablement tools, digital marketing content, and advertising/media opportunities. Introduced data-driven and behavioral-based marketing strategies to improve lead nurturing.
  • Altisource
    Manager Strategic Marketing
    Altisource Apr 2010 - Oct 2011
    L-2163 Luxembourg, Lu
    Built brand architecture and strategy in collaboration with executive and legal teams to differentiate company’s 15+ sub-brands and 20+ service offerings. Developed policies and procedures on trademarks, patents, and other intellectual property. Produced websites and microsites for company and its subsidiaries. Collaborated with GoHoming and Statistics teams to develop white paper based on beta tests of proprietary bidding platform, helping to establish Altisource as thought leader in REO sales and management.
  • Ct Solutions Group
    Managing Partner / Consultant
    Ct Solutions Group Sep 2007 - Apr 2010
    Provided quantifiable solutions to grow revenue, build brand awareness, and improve organizational effectiveness for a diverse set of clients and industries. Designed marketing plans, created brand identities, produced digital marketing campaigns, and delivered marketing analytics. Implemented marketing and sales automation systems. E.g., Built digital presence for top-producing loan officers, including customized online CRM system, new website with integrated lead forms, and automated email campaigns. Generated $2 million ROI in first 90 days.
  • Homebanc Mortgage Corporation
    Vice President, Marketing
    Homebanc Mortgage Corporation Jul 2001 - Aug 2007
    Lutz, Florida, Us
    Directed 15 field marketing team members across four states. Managed alliance partner marketing program, including development of value-added services and co-branded marketing communication plans to acquire and retain accounts and ensure brand/regulatory compliance. Increased alliance acquisitions by 50% and purchase volume by 200% and boosted existing alliance revenue from $200,000 to $2.1 billion over four years.

Teresa Carvalho Skills

Lead Generation Crm Strategy Direct Marketing Online Marketing Marketing Strategy Marketing Communications Leadership Marketing Management Advertising Strategic Planning Email Marketing Start Ups Public Relations Brand Development Social Media Market Research Customer Retention Event Management Social Media Marketing Inbound Marketing Marketing Automation Outbound Marketing Brand Identity Building Demand Generation Digital Marketing Marketing Analytics Customer Engagement Competitive Analysis Product Marketing Content Marketing Influencer Marketing Segmentation Strategies Lead Nurturing Campaigns Hubspot Pardot Google Analytics Wordpress Netsuite Zoho Microsoft Dynamics Salesforce

Teresa Carvalho Education Details

  • University Of Georgia - Terry College Of Business
    University Of Georgia - Terry College Of Business
    Business Administration
  • Florida State University
    Florida State University
    Motion Picture & Recording Arts

Frequently Asked Questions about Teresa Carvalho

What company does Teresa Carvalho work for?

Teresa Carvalho works for Safe Systems

What is Teresa Carvalho's role at the current company?

Teresa Carvalho's current role is Director, Marketing at Safe Systems.

What is Teresa Carvalho's email address?

Teresa Carvalho's email address is te****@****ast.net

What is Teresa Carvalho's direct phone number?

Teresa Carvalho's direct phone number is +177089*****

What schools did Teresa Carvalho attend?

Teresa Carvalho attended University Of Georgia - Terry College Of Business, Florida State University.

What are some of Teresa Carvalho's interests?

Teresa Carvalho has interest in Career Management, Leadership Training, Yoga, Social Media, New Trends/technology, Travel Activities, Theatre, Hiking, Hobbies, Travel.

What skills is Teresa Carvalho known for?

Teresa Carvalho has skills like Lead Generation, Crm, Strategy, Direct Marketing, Online Marketing, Marketing Strategy, Marketing Communications, Leadership, Marketing Management, Advertising, Strategic Planning, Email Marketing.

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