Teresa Carvalho Email & Phone Number

Alpharetta, Ga, Us

Led content and demand generation strategies to enhance brand awareness and expand markets. Created omni-channel marketing campaigns from concept to execution and measured and optimized campaign performance to attract and convert leads, including 219 leads in new states. Developed new lead generation sources, including Customer Referral Program, digital resource center, and video subscription series hosted by CTO, achieving 120% of MQL goal; 115% of marketing influenced revenue goal.

Atlanta, Ga, Us

Using TopRight’s transformational marketing methodology, I consulted with clients to help them gain simplicity, clarity, and alignment around why they do what they do, how they deliver that to their customers, and what the impact is on their lives. It is the impact that gives customers a reason to care, buy, engage, and stay...and ultimately what causes companies to edge out their competition and move to the top right corner of the marketplace.

Twin Cities, Mn, Us

Spearheaded strategic direction of brand and communications for corporate, partner, and product channels. Developed co-branded campaigns and automated lead routing for partner initiatives. Led creative production team and aligned content strategy to buyer’s journey and persona, achieving greater than 54% content submission rates. Supported 215% growth in partner new client acquisition through targeted, co-branded marketing plans.

Norcross, Georgia, Us

Directed company’s marketing strategies to drive brand awareness and create demand generation in consumer and business-to-business markets across a variety of industries. Implemented inbound marketing strategies and partnered with industry influencers and SMEs to create relevant, timely content across product category and vertical. Achieved FinTech Top 100 ranking for four consecutive years and recognized as FinTech Forward Top 100 Solutions Providers.

Marietta, Georgia, Us

Led creative production for prospect, partner, and renewals channels. Managed direct mail campaigns consisting of over 400,000 pieces per week. Introduced automated touchpoint emails based on customer journey. Improved messaging, objection handling, and targeting through rigorous testing methodologies. Executed 90-day direct mail creative test resulting in new control piece in over a year, improving application rate by 59.3% with lowest cost of application.

Melbourne, Fl, Us

Established and managed strategic direction and vision for global marketing communications team. Partnered with sales and product teams to launch 11 new tech products and services, including branding, sales enablement tools, digital marketing content, and advertising/media opportunities. Introduced data-driven and behavioral-based marketing strategies to improve lead nurturing.

L-2163 Luxembourg, Lu

Built brand architecture and strategy in collaboration with executive and legal teams to differentiate company’s 15+ sub-brands and 20+ service offerings. Developed policies and procedures on trademarks, patents, and other intellectual property. Produced websites and microsites for company and its subsidiaries. Collaborated with GoHoming and Statistics teams to develop white paper based on beta tests of proprietary bidding platform, helping to establish Altisource as thought leader in REO sales and management.

Provided quantifiable solutions to grow revenue, build brand awareness, and improve organizational effectiveness for a diverse set of clients and industries. Designed marketing plans, created brand identities, produced digital marketing campaigns, and delivered marketing analytics. Implemented marketing and sales automation systems. E.g., Built digital presence for top-producing loan officers, including customized online CRM system, new website with integrated lead forms, and automated email campaigns. Generated $2 million ROI in first 90 days.

Lutz, Florida, Us

Directed 15 field marketing team members across four states. Managed alliance partner marketing program, including development of value-added services and co-branded marketing communication plans to acquire and retain accounts and ensure brand/regulatory compliance. Increased alliance acquisitions by 50% and purchase volume by 200% and boosted existing alliance revenue from $200,000 to $2.1 billion over four years.

Masters, Business Administration

Bachelor Of Arts, Theatre, Motion Picture & Recording Arts