Category Assistant
CurrentStrategized and developed Annual Beauty Campaign brand packages for brands participation to drive category sales● Led and managed DFS Beauty Merchandising Expo and beauty campaign celebration party● Launched branded and promotional animations with customer engagement activations to drive store sales, such as brand pop ups and workshops etc.● Published beauty stories in corporate communication channels● Analyzed and evaluated brand performances to assign optimal brand animations in store● Maintained strong relationship with vendors and store team to enhance animation excellence