Lead the UX and design management across all product development squads, focused on transforming our approach to continuous discovery and product-led growth, ensuring a seamless user experience. My primary goal is the growth and development of designers, fostering a culture of trust, empathy, and continuous learning.• Oversee design management across all development squads• Responsible for entire application user experience, including content• Focus on product-led growth, especially in the SMB market• Hire, mentor, and coach design team, ensuring alignment with business goals• Build and expand on a design growth framework focusing on ability skill development, goal setting, and ongoing evaluations.• Lead and manage vendor relationships from a design perspective• Recruit and develop a highly functional team to achieve program goals• Implement strategies to improve conversion rates and user experience• Foster a culture centered on data-driven decision-making• Lead design-thinking processes around user research, testing, and iterating• Collaborated with cross-functional teams and clientsMy role is not just about leading a team; it's about fostering a mindset to foster psychological safety, a culture of continuous learning, curiosity, and collaboration, resulting in a highly functioning team.

Directed and established our customer UI/UX principles, leading a team of designers to deliver exceptional user experiences across multiple brands.• Implementing the company's first comprehensive design system• Established and directed customer UI/UX principles• Led, coached, and hired a team of UI/UX designers across multi-brands• Developed internal processes, design/customer research, conceptual design, and usability testing• Partnered with Product Management and Engineering to align UI/UX vision with business goals• Collaborated with present to executive leadership UX product vision and strategy

As a Senior Digital Product Manager, I managed the total online product vision for core site functions, supporting significant yearly sales.• Managed product owner responsibilities for digital capabilities (e.g., Shopping Bag, Checkout, BOPIS)• Oversaw execution and identified product opportunities and problems• Conducted launch lead, VQA, and UAT sessions• Ensured accurate tracking within JIRA, including use cases and user stories • Built project timelines and conducted cross-partner and executive reviews• Managed total online product vision for core site functions• Collaborated closely with business stakeholders, UX, and technology teams

As lead experience designer I am responsible for prioritizing the UX production work for Chico’s, White House Black Market, and Soma Intimates. I have two UI design direct reports. My day-to-day consists of managing, conceiving and conducting user research, competitive analysis, user testing, and translating them into sitemaps, user flows, wireframe designs and both low-fidelity & high-fidelity clickable prototypes. I design the overall functionality of e-commerce products from functionality, and placement to animation and iterate upon it to ensure a great user/customer experience.Key accomplishments:• Complete redesign of checkout experience including shopping bag, mini cart, gifting, and order confirmation (resulting in approx. 16% improvement in checkout abandonment)• Complete redesign of Product Detail Page for all brands• Customer outfitting shopping experience (Shop This Look - resulting in increased revenue of 135% and average order value increase of $171) • Lead UX for corporate initiatives site implementation integrations for BOPIS, PayPal Express, ShopRunner, Stylitics, Amazon Pay, and Apple Pay

Various Clients (Profit and Non-profit), Conceptualization and design for non-profits collateral materials, print advertisements, books and magazines, corporate identity, media presentations and fund-raising events. Clients: Lifeline Family Center, LLC; Creative One Marketing; Burnet Pool, LLC; Bull Marketing; Elephant Capital Advisors, LLC; PNC Bank; Heritage Financial Planning; Whitney Information Systems, and more.

As an Associate Digital Art Director at Priority Marketing, I led a variety of projects for both print and digital advertising, ensuring that each design aligned with the client’s brand personality and goals.• Managed content through CMS and developed collateral materials, logos, typography, and editing• Directed photo shoots to ensure alignment with overall creative vision• Conceptualized and executed creative campaigns• Designed and produced art and copy layouts for various media, including magazine and newspaper ads, brochures, flyers, electronic media, packaging, and online graphics• Delivered high-profile projects for major clients, notably Norman Love Confections, Children's Charities, Conservancy of SWFL, Golisano Children's Hospital, Cypress Pharmacy• Balanced creative vision with technical skill, efficiently managing tight deadlines

I led the direction for Empyra's entire line of cloud-based SaaS products and marketing materials, managing a UX design team and collaborating with cross-functional partners to deliver innovative solutions.• Directed UX design team, including two front-end developers and a junior graphic designer• Managed and created user flows, wireframes, interaction concepts, competitive analysis, navigation diagrams, project briefs, design concepts, and clickable prototypes• Set web standards, content governance, and design quality for the company and its clients• Developed graphic design, advertising, and marketing materials• Established stylistic direction for design staff and orchestrated their work• Rebranded the company's identity, website, logo, tag-line, and marketing materialsLaunched several new web-based service modules:• Résumé Builder 2.0• “The Network” internal social networking platform• My Billboard interactive online social profile page• Job Matching & Application Tracking module with employer portal and Compare Talent UX• Program Enrollment & Digital Signature module• Ashford University “Hire A Champ” Career Development internal website• Established an internal team and process for UCD (user-centered design) methodology• Managed hiring, team reviews, promotions, and accountability

Owner and designer of Hall Albume Desgins.com turning personal and professional photographs into beautiful and professional coffee-table-style albums and works of art.

In my role as an Associate Art Director at a dynamic agency, I played a key role in shaping the visual identities of various brands. I specialized in developing innovative branding strategies and crafting compelling logos that effectively resonated with target audiences. I led website design projects, ensuring a blend of aesthetic appeal and user-friendly experience. My responsibilities extended to producing a wide range of collateral materials. This included designing visually striking flyers, creating engaging book and cover designs, and conceptualizing stylish brochures that effectively communicated our clients' messages. My position demanded not only artistic skill and creativity but also technical proficiency and a deep understanding of the latest trends in design and digital media.

Effectively manage the design team and multiple projects in a fast-paced ever-changing environment. Responsible for the direct workflow and creative resources as well as providing direction and leadership for the creative team. Direct reports included two junior graphic designers. Review and provide creative feedback to the team on work related to strategic goals concepts and execution. Supervise and review all print and digital production work to ensure all goals are met and creative quality is upheld to the highest standard. Lead concept creative development and presentation of new business efforts as well as cross-team collaboration. Push the creative bounds of traditional promotion and establish creative standards that are award-winning and support the brand voice and environment, including the direction of photo shoots, photographer, budget, and financial responsibility.

Conceptualization and design for learning materials such as training books and tapes, company collateral, print and web advertisements, magazines ads, corporate identity, website design etc. Video editing and videography shoots for training videos. Work directly with printing vendors on quotations and development of jobs.