Teresa Chung Email & Phone Number

Basking Ridge, Nj, Us

Basking Ridge, Nj, Us

- Managed a team of four to lead Verizon’s adtech and personalization strategy. - Responsible for delivering new paid media capabilities including standing up Google Analytics 4, dynamic video, dynamic retargeting, and a consolidated product feed to enable dynamic product ads.- Served as the media subject matter expert for Generative AI projects, leading development of tools for productivity improvements, operational efficiency gains, and content generation.- Worked closely with media partners to participate in beta programs and drive thought leadership.

Basking Ridge, Nj, Us

- Led agile marketing pod of ten cross-functional team members to deliver above revenue target for the retargeting pod. - Reviewed site and paid media data to drive a test and learn retargeting strategy for Verizon’s consumer wireless and wireline businesses across site and media. - Delivered 4 personalization tests in market per month, while scaling wins across the enterprise.- Developed new technology capabilities including dynamic content optimization

Basking Ridge, Nj, Us

- Owned B2B media analytics, while managing a team of agency partners. - Responsible for campaign reporting, data automation and visualization of analysis on weekly basis, reducing manual effort by 15 hours per week.- Onboarded Google Analytics 360, while managing discrepancies against Adobe Analytics.- Standardize and mature analytics within the B2B business unit.

Charlotte, North Carolina, Us

- Collaborated with team of data scientists to measure effectiveness and lead digital transformation of internal and external communications globally across all Honeywell businesses. - Delivered monthly dashboards for executives; deliver insights and recommendations. - Drove measurement standardization and developed campaign effectiveness score.

Charlotte, North Carolina, Us

- Doubled marketing-touched revenue in PMT year-over-year over three years through digital transformation of marketing department.- Managed team of two to drive best practices to top-of-funnel tools and process improvements, as well as to evaluate and improve campaign results by managing leads from creation through to opportunity close.- Support senior leadership in the communication and education of the lead to revenue program through both top-down and bottoms-up communication.- Work x-Honeywell to develop standardized KPIs, defined PMT's SLAs and next-level KPIs to identify, troubleshoot, and prevent failure points where campaign tracking and results may happen.- Developed lead to revenue dashboards in Salesforce, Marketo, and Tableau for leadership, commercial excellence, and customer marketing.- Drive cross-functional behavior change around collecting and managing leads to closure with customer marketing, offering management, and commercial excellence.- Make improvements to CRMs and customer-facing touchpoints to improve experiences for all stakeholders and remove any barriers to success.

Charlotte, North Carolina, Us

- Managed global marketing operations and analytics for the UOP and Advanced Materials businesses, overseeing digital and traditional marketing communications analytics and insights to drive towards demonstrating ROI on marketing campaigns. Focused on customer acquisition by improving quality of leads at the top of the sales funnel, while working cross-functionally with sales to shorten lead response rates and improve conversions.- Developed analytics dashboards and visualization tools aimed at determining ROI using Excel, Tableau, and Alteryx. Cleansed and blended data from multiple sources like Salesforce, Marketo, and Siebel to tell a story about the data for executives to make business decisions to relieve bottlenecks and increase revenue from the sales pipeline.- Derived insights on customer behavior from email marketing, online behavior, tradeshow and events. Recommended strategy to adjust or increase activity where successful and phase out unprofitable marketing activities. Recommended and tested changes to email content to improve customer engagement.- Launched and maintained an internal app designed to capture leads, allowing for the ability to track sales from start to finish and credit the proper campaigns.- Managed the roll-out of GDPR compliance and customer communication, as well as training for sales and marketing. Led Honeywell-wide initiative to ensure all businesses could achieve compliance before May.

Charlotte, North Carolina, Us

• Developed, managed, and launched brands and products for the Packaging and Composites (P&C) division, which includes Spectra fiber and composites used in fishing lines, apparel and footwear, and bullet-resistant armor. Also supported Aclar moisture barrier film used in a variety of pharmaceutical and chemical applications. Previously managed accounts for five other divisions of the Specialty Products business prior alignment to P&C.• Conducted 40+ external customer and internal sales interviews to better understand channel needs and painpoints. Using marketing research, developed strategy and key messaging to ease selling process and win in B2B and B2C environments.• Led digital analytics projects aimed at determining ROI on digital marketing campaigns and websites, as well as a customer-needs analysis based on leads. Executed adjustments on websites and digital assets based on analytics.• Implemented new management operating system for the marketing/marketing communications organization in the Specialty Products business, and led transformation from product-focused marketing to end user-focused marketing.• Managed vendors and cross-functional partners to execute strategies; wrote and executed creative briefs; executed trade show and event planning, as well as media and content marketing. Designed product packaging, videos, infographics, hangtags, sales collateral, brand guidelines, co-marketing programs, and customer presentations.

Lawrence Township, Nj, Us

• Evaluated social media listening dashboards. Adjusted metrics to derive maximum business value out of social listening by demonstrating other uses for social media analytics. • Identified opportunities, defined brand and strategic identity in order to increase client base and projects. Defined clear key messages and target audiences. Developed a digital and interactive strategy and collateral to relaunch brand, as well as to manage culture change. Conducted 20+ stakeholder interviews to guide strategy. Designed infographics and email marketing.• Planned, promoted and executed a 120+ person internal conference involving internal and external vendors and speakers for mid- and upper management including the company CIO and SVPs. Designed and implemented a digital promotional strategy.

Memphis, Tn, Us

• Assessed a potential customer segment for the company.• Developed a data-driven strategy built on insights derived from consumer interviews and surveys, as well as secondary research and social media analysis.• Supported overarching efforts of retail marketing while recognizing the various needs and goals of different departments by conducting stakeholder interviews.

Master Of Science, Integrated Marketing Communications

Ba, Public Relations, Communication & The Entertainment Industry