Teresa Stirling Forsyth Email & Phone Number

Telecommute

• Business and Nonprofit management consultant
• Program/Product/Project direction & management
• Ideation, strategy, roadmap, lifecycle, performance metrics that lead to increased revenue
• Business leadership and management: Thought leadership, strategy development, expertise in leadership development and team building to increase productivity, and change management
• Services: Grant writing, evaluation of software, websites, social media, products, and e-commerce (to include user interface & user experience (UI/UX) design, features & functions), to improve user ratings.
• Quality Processes: Strategy and direction of Quality Assurance (QA) function to provide a cost savings and increased productivity, business process analysis & improvement/expansion/contraction plans

Scotts Valley, CA

• DDNi was a middleware and customer relationship management platform software developer and services provider, with big data collection/analysis/reporting, targeted messaging, OOBE development, e-commerce, on-demand.
• Through creative solutions and strategies, very conservative estimate is a company savings of over $3.5M in 6 years (2010-2016) by optimizing QA testing processes of client and server side, including A/B and big data.

Scotts Valley

• Strategy, leadership and team development for Quality Assurance, and Research & Development groups. Product design, & product roadmap team. Products/Services include CRM/customer experience, messaging, SaaS, e-commerce.
• Administration of over 70 products (builds released to OEMs/partners for preload or download), with products based on version 2.0 code base installed on over 18M PCs.
• Over 100 targeted messages developed, tested, and deployed to portions of user field.

Scotts Valley And Telecommute From Santa Cruz, CA

• As consultant/contractor, founded the Quality Assurance department, developed policies, processes, process flow charts, procedures, test plans, modular test cases and use cases through best practices research
• Conceived scalable departmental structure, identified and selected QA human resources, mentored and trained QA staff.
• Collaborated with R&D and Marketing in initial core product design and development.
• Supervise and perform testing (client and server side, A/B testing of client messages, performance testing and similar), instruct and supervise outsourced testing group(s). Manage defect tracking.
• Serve on R&D team as expert in UI, UX, feature development and design, recommend elegant implementations for new development and issue resolution.
• Quality Assurance of all marketing materials and touchpoints.

Santa Cruz County

• Business and Nonprofit management consultant
• Product expertise: Ideation, strategic & tactical plans, direct product lifecycle, technical writing
• Evaluation services offered: Evaluation of software, websites, e-commerce, social media and similar products, user interface design & experience
• Quality Processes: Strategy and direction of Quality Assurance (QA) function
• Marketing: Market research, evaluate or develop MarCom materials, evaluate or develop marketing plans, perform public relations & events management.

Scotts Valley, CA

• Medical-themed software company with scientific efficacy
• Through market and strategy analysis, repositioned company to compete more effectively and attract new partners and capital.
• MarCom and public relations oversight, including new MarCom promotional materials, new web sites using latest technology
• Developed the marketing plan and the business plan
• Solicited venture capital, partnership with Kaiser Permanente and others
• Conceived, designed and directed development of smoking cessation mini-games software product to drive revenue

Campbell, California

Marketing, financial planning, securities and insurance sales.

Columbus, Ohio Area

• Directed aspects of marketing and business development for the telecom subsidiary of American Electric Power (AEP).
• Marketing. Project management, wrote marketing plan, conceived and supervised development of multimedia projects, Internal and external web sites, PowerPoint presentations, sell sheets, promo packets, regional and.
• Liaison with external ad agency, supervised work of MarCom manager, copywriter, web master, visual communications specialist, and external Flash/Director multimedia developer.
• Business Plan. Built team consensus, then wrote the Business Plan.
• Board Presentations. Met regularly with department heads and financial analysts to gather data and design PowerPoint presentations framing the subsidiary's performance at monthly Office of the Chair meetings and.
• Wrote speeches and designed PowerPoint and multimedia presentations for national and regional Telecom conferences.

California And Ohio

• Contractor / Consultant in areas of ideation, market research, product design (UI/UX), product development and management, marketing and business development, economic development, software development, quality.
• Leadership. Organizational development, team leadership, cross-functional team leadership, project management, negotiate partnerships
• Management. Product management, process improvement, distribution strategies, strategic and tactical planning, budgeting.
• MarCom. All media (web, electronic, printed, multimedia, broadcast) including national, regional and local advertising campaigns, liaison with advertising agencies, printers and other outsourced services. National.
• Technical writing. White papers for software and telecom industries, copywriting.
• Business writing: grant writing, business plans, marketing plans, SWOT analyses, flow diagrams, financial planning documentation, presentations, business curriculum development, and contract writing.

Master Of Science - Ms, Business Management And Leadership

Strategic Leadership & Management Business Acumen Human Resource Management Marketing Management Economics, Finance & Accounting Data.

Mfa, Directing, A

Activities and Societies: Worked with Granada Artists (world-famous professional directors from Great Britain). Taught Theatre.

Ba, Psychology, A

Activities and Societies: University Chorus. Participated in, collaborated on, psychological research and studies.Graduated with Honors.

Ba, Directing, A

Activities and Societies: 2 Years with University Choir, soloistGraduated with Honors on Thesis (department does not give honors in this.