Resume Writing and Marketing Writing: Write resumes, cover letters, and LinkedIn profiles that effectively market clients for desired jobs. Draft federal resumes in USAJobs format, helping clients get interviews. Keyword Generation: Identify keywords from client-provided job listings and incorporate them into resumes to improve likelihood of match. Technical Writing: Produce resumes that align with specifications of high-tech jobs.Telephone Interviewing: Interview clients through app-based questionnaire or by phone to identify quantified accomplishments and other details, strengthening impact of resumes and cover letters.Online Research: Research careers and job titles to understand industry requirements and terminology, ensuring that professional terms are used in proper context.Time Management: Interview for and/or write/edit up to 7 resume/cover letter packages per week with 1–3-day turnarounds, meeting all deadlines.Client Service and Interpersonal Communications: Attend closely to clients’ interests and concerns in all written and verbal communications, ensuring client satisfaction with the process and final product.

Helping clients choose – and use – their words wisely to effectively connect with their audiences. Marketing Strategy and Brand Implementation: Advise clients on marketing and communication through strategic planning, implementation, and analysis, leading to increased engagement with prospects. Marketing Writing, Content Development, and Text Editing: Write original content, proof, and/or edit clients’ content, including the translation of technical documentation for a broader audience. Marketing Materials: Produce online and offline marketing materials, boosting brand recognition. WordPress Websites: Create customized websites for small business and non-profit clients.Communication: Communicate and build relationships with clients, increasing client satisfaction.Branding & Identity: Create consistency in visual identity and messaging, building brand strength. Graphic Design: Design graphics and layout for marketing materials and create larger-scale documents such as brochures and programs, ensuring visual appeal.Hiring and Team Management: Hire and manage cross-functional, remote teams. Account Management: Effectively manage multiple clients and workflow processes simultaneously. Legal Compliance: Ensure messaging’s compliance with legal requirements. Web Content Optimization and Social Media Marketing: Optimized websites, implemented CRM, and created social media marketing strategies. Achieved 55% increase in Facebook followers and 25% increase in email subscribers for a nonprofit client.Social Media Optimization: Designed social media and email communications plan, increasing engagement 100% for 2 nonprofit clients. Cost Reduction: Consolidated services and switched to service providers that offered higher value, decreasing clients’ online marketing costs by an average of 50%.Strategic Repositioning: Created marketing that repositioned a client’s brand, enabling it to appeal to a broader client base.

Teaching English as a Foreign Language: Taught business English to over 800 international business professionals online, garnering 99% positive feedback, as well as numerous repeat clients and referrals. Instructional Design: Created grammatically correct, level-appropriate learning materials for learners, including PowerPoint presentations and worksheets.Text Editing: Edited existing instructional materials for grammar and spelling, and to ensure realistic English dialogue examples. Proofread corporate communications and marketing materials.One-on-One Instruction: Leveraged online collaboration tools, including Adobe Connect and WebEx, along with strong communication skills to deliver training. Increased learners’ business English proficiency by 1–2 levels over 1 year of instruction, on average.Strategic Consulting: Provided consulting to CEO on how to optimize company materials and branding.

Write client proposals, serve as client point of contact, write copy, manage web content, and manage workflow processes.

Developed brand identity and messaging strategy for a spirits brand. Developed marketing communications materials; initiated social media strategy; managed public relations activities; managed promotional events.

Provide English language training to adult learners in France, Italy, Spain, Germany, and Russia using proprietary online collaboration tools.

Adapted a Russian vodka brand to create a brand for the U.S. market. Led the process from market research to determine viability to development of business and marketing plans and design of packaging, collateral and marketing materials.Key accomplishments:• Developed a brand that stands out as unique in a crowded market; the fact that a national distributor picked up the product before the it was even launched attests to the strength of the brand• Produced all marketing and collateral materials• Coordinated PR and media efforts• Launched the brand/product in September, 2007 at an event that gained considerable media attention and industry recognition• Placed in over 250 major on-premise accounts and 115 off-premise accounts in the roll-out state (Louisiana) within 90 days of launching the product

Brand management• Creation of brand standards• Evaluation of branded materials• Brand education • Consultation on product and service naming Writing projects• Sprint piece in America’s Greatest Brands• Media for Sprint Experience customer center • Brand Identity Standards guides • Articles for corporate magazine• Ads in conjunction with sponsorships Internal marketing communications - Corporate-wide communication of brand information through various media including:• The company magazine• Online communications • Broadcast mediaProject management• Bi-annual Sprint Communications Audit• Brand Identity Standards OverviewAgency management• Managed three agencies through various marketing communications projects