Spearheading business strategy and gross margin optimization.

Led business development initiatives, focusing on strategic expansion.

International market development of Ardex Group products (Seire, Ardex, Gutjahr, Loba, Knopp) in Maghreb area and worldwide (Seire). Based on the development of proprietary technology, we manufacture high-quality products for comercial & industrial flooring and waterproofing systems, offering solutions designed to fulfil the specifications and needs of each client. References: Gucci shops, Apple shops, Carrefour, Mercadona, Amazon, Madrid & Barcelona Airports...Founded during… Show more International market development of Ardex Group products (Seire, Ardex, Gutjahr, Loba, Knopp) in Maghreb area and worldwide (Seire). Based on the development of proprietary technology, we manufacture high-quality products for comercial & industrial flooring and waterproofing systems, offering solutions designed to fulfil the specifications and needs of each client. References: Gucci shops, Apple shops, Carrefour, Mercadona, Amazon, Madrid & Barcelona Airports...Founded during the 1960s, our experience in the sector has been accumulated over 50 years. We offer a wide range of products with different chemical makeup: bitumen, acrylic, epoxy, polyurethane and methacrylate, and deliver optimised solutions for the execution of:WALLS AND FLOORING- Polymer-based industrial and decorative flooring.WATERPROOFING AND WATER-REPELLING-For roofs and facades.ADHESIVES-For construction materials of all types.SEALANTS FOR JOINTS AND CRACKS- For roads and buildings.MORTARS- For repair, reinforcement and anchoring. Show less

Defining and developing the international sales & marketing department, organizing and boosting sales & efficiency process design and implementation. Develop & implement sales strategies focusing in maximizing overall margin while keeping the sales growing rate.Some outstanding achievements in this period are: · +22% Key Accounts in charge increase · 10 New markets · Market deveopment increasing product range: Italy (+37%), UK (+38%)… Show more Defining and developing the international sales & marketing department, organizing and boosting sales & efficiency process design and implementation. Develop & implement sales strategies focusing in maximizing overall margin while keeping the sales growing rate.Some outstanding achievements in this period are: · +22% Key Accounts in charge increase · 10 New markets · Market deveopment increasing product range: Italy (+37%), UK (+38%), Germany (+30%) Taiwan (+300%), Japan (+500%), Colombia (+300%), Show less

Developing the international sales & marketing department, organizing and boosting sales & efficiency process design and implementationSome outstanding achievements in this period are: · Achievement of a 65% increase, yearly opening rate of 15% and regular presence in 60 international markets. · Boost in Social Media with a 23% of opening of new accounts and online media, with Klout51 level. · Margin increase, surpassing the national market and… Show more Developing the international sales & marketing department, organizing and boosting sales & efficiency process design and implementationSome outstanding achievements in this period are: · Achievement of a 65% increase, yearly opening rate of 15% and regular presence in 60 international markets. · Boost in Social Media with a 23% of opening of new accounts and online media, with Klout51 level. · Margin increase, surpassing the national market and reducing the impact of logistic costs (-25%). · Introduction of a new business line, reaching a penetration rate of 45% in 1 year. Show less

Gestión de Marketing Internacional (precios, promociones...)Desarrollo e implantación de la estatregia de social media (23% apertura nuevas cuentas - medios on-line, nivel klout 51). Gestión de la imagen de Asein en Internet y las redes sociales (elaboración y ejecución de un Plan de Reputación online)

Prospección, estudio y desarrollo de nuevos mercados. Negociación de contratos con diferentes agentes. Viajes comerciales. Gestión de la cartera de clientes ( 20 países). Coordinación con las compañías logísticas la recogida de pedidos, elaborando la documentación necesaria.Logros destacados: • Apertura de 13 mercados • Responsable de la ampliación de la gama de productos en el exterior.

Gestión logística, tramitación de documentos y certificaciones. Negociación de costes y control de los plazos de entrega. Coordinación de los envíos con la cartera de clientes.

Gestión logística, tramitación de documentos y certificaciones. Negociación de costes y control de los plazos de entrega. Coordinación de los envíos con la cartera de clientes. Elaboración y seguimiento de los presupuestos anuales. Logro destacado: • Reducción de un 40% en los costes de distribución a nivel europeo.

Gestión de los medios de pago internacionales y sus coberturas: remesas documentarias, créditos documentarios, cheques, seguros de cambio…