Teresa Wu Email & Phone Number

Taipei City, Taiwan

• Market Analytics• Sourcing Strategy

• Digital Transformation – focus on supply chain digitization– Led the design and development of digital tools with $8M+ worth of investment to provide advanced analytics, process automation, and single source of truth that enhance efficiency and effectiveness as well as streamline decision making– Drove alignment regarding business requirements, UI/UX, and data calculation logic with 70+ stakeholders internally and externally– Defined vision and identified business process enhancement opportunities through extensive research on use cases and developed a structured approach to implement prioritized initiatives– Facilitated user testing and training workshops to capture user feedback and ensure successful tool rollouts• Dell-CDP Hackathon - Winner of "Water Security & Climate Change Risk"

• Procurement and Operations Strategy– Sourcing Strategy: Established sourcing plans and led projects across 4 key commodities by analyzing market dynamics, supplier landscape, competitor benchmarking, and sourcing approach– Go-to-Market Strategy: Catalyzed mystery shopping exercise on key competitors and provided fact-based recommendations to executive leadership– Scale Competitive Analysis: Conducted model simulation to generate cost curve against different market share scenarios to pinpoint key implications and project recommendations for the leadership team– Supply Chain Footprint Strategy: Built footprint model to evaluate the optimized global supply chain scenario that helped to save 10+ work hours during RFQ weeks• Project Management Office (PMO)– PMO to VP and supported Chief of Staff for the SVP on project management, executive presentations, talent management, communication strategy, and operational initiatives for the organization of 500+ headcount– Represented the executive in select internal and cross-functional meetings

Taipei City, Taiwan

In charge of cosmetics & fragrance line for GUERLAIN• Planned, developed, and executed marketing strategies for 8 to 10 new product launch implementations• Conducted research and analyzed market & competitor insights, consumer understanding, and historical product launch results• Monitored and managed ongoing campaigns, promotional events, sales records, inventory, and budget• Liaised with public relations, visual merchandising, sales, beauty consultants and vendors to achieve and go beyond target sales performance • Executed big investment fragrance campaign of the first "Mon Guerlain" in Mar. 2017 and reached a +127% increased in sales YoY• Conceived digital content to increase brand and product awareness via social media platforms

• Conducted 100+ qualitative and quantitative research and managed projects for Fortune Global 500 companies, covering financial, automotive, cosmetic, and fast-moving consumer goods industries• Monitored up to 15 projects at once with medium to high complexity, keeping a consistent track record of on-time, on-quality data and report delivery• Articulated research objectives and collaborated with cross-country and cross-functional teams• Designed table specification to generate cross-tabulation, analyzed and produced reliable results, then created infographics to improved report presentation• Provided consultancy service for clients with actionable business strategy and management proposals based on research findings, current market trends and patterns, and consumer behaviors• Specialized in Market and Brand Strategy, Mystery Shopper, Product Innovation and Development, Consumer Understanding, and Customer and Employee Loyalty

Urbana-Champaign, Illinois Area

Taipei City, Taiwan

Champaign, Illinois

Suzhou, China

Taipei City, Taiwan