Marketing Communications Specialist
CurrentPlanning, development and implementation of marketing strategies, communications, advertising, public relations and trade show activities. Oversees development and implementation of sales support materials and services. Manages the efforts of the marketing, communications, advertising, tradeshow and leads the social media team. Coordinates at the strategic and tactical levels with other functions of the organization.This position reports to the Sr. VP of Global Sales & Marketing and has primary working relationships with executive teams as well as most of the other departments within the organization.Scope of responsibilities are diverse and include:• Manages the relationship with the external advertising and public relations agency..• Responsible for creating, implementing and measuring the success of: Comprehensive marketing, communications, public relations, event programs that will enhance the organization’s image and position within the marketplace and facilitate communications; All materials including publications, media relations, client acquisition, collateral, advertisements, and so forth.• Directly responsible for managing and directing creative strategies involving: web, print, and video, as well as for direct mail (email and print).• Responsible for: world-class customer service, staying within time and budget with the highest quality deliverables. copywriting and designing marketing materials and advertisements. all company social media marketing sites and results. all retouching of photography. all print production and digital deliverables. all design of collateral, advertisements (print & digital), newsletters, etc. all negotiations with vendors for services, printing, and media placement, etc. for managing 22 tradeshow exhibitions annually with a $300K budget (US and international) to include planning and management of the trade show exhibit vendor and attendees and booth staff. all B2B and content marketing campaigns
