Teresa Lawlor Email & Phone Number

Denver, Us

San Francisco, California, Us

Palo Alto, California, Us

I led the demand generation function at Safe Security for a short time. Safe is the leader in AI-driven cyber risk management and is a Series B-stage company based in Palo Alto, CA. It has redefined cyber risk measurement and management with its real-time, data-driven approach that empowers enterprise leaders, regulators, and cyber insurance carriers to understand cyber risk in an aggregated and granular manner. The acquisition of RiskLens brought together the power of the world's most advanced cyber risk analytics model (FAIR™), supported by practitioners in over 50% of Fortune 500 companies, with the world's most advanced AI-fueled Cyber Risk Cloud of Clouds, processing over three billion signals a day. Having raised over $100M, Safe is growing over 200% year over year, consecutively for the last three years, and serves some of the largest global enterprises.I was responsible for generating pipeline in many forms: inbound including paid digital, SEO and email marketing; developing integrated marketing campaigns to generate demand; outbound marketing support for our SDRs and AEs including segmentation, ABM and cadence writing; events including webinars, regional and industry events geared toward CISOs; and upsell/cross-sell marketing campaigns.

Louisville, Co, Us

Louisville, Co, Us

Managed all revenue marketing activities and collaborates with inbound and outbound sales teams to design, execute and measure demand and new pipeline generation, nurture, and expansion campaigns mapped to revenue goals. • Campaign development and management: Drove multi-touch demand generation and digital marketing strategies from awareness through lead generation, to pipeline acceleration and through customer up-selling. • Campaign reporting, analysis, and optimization: Provided full-funnel campaign analysis and reporting to understand ROI and to generate feedback for continuous improvement in all marketing and business development efforts. Reviewed data-driven results from campaigns and shared optimization strategies.• Field marketing: Accountable for the creation and management of field marketing programs, ranging from net new contact creation to middle-of-funnel pipeline acceleration programs, to closing engagements and activities.Other responsibilities:-Managed team of marketers and agency to plan and execute demand generation programs.-Delivered quarterly marketing plan to achieve established pipeline targets and KPIs. Managed marketing budget.-Tracked, analyzed and optimized volume lead generation programs across geographies, reported on funnel metrics and sales pipeline.-Collaborated with Sales Director & BDRs to ensure alignment. Created feedback loop between sales and marketing.-Created, maintained and analyzed pipeline dashboards in Salesforce.-Delivered Ideal Customer Profiles (ICPs) and personas for key buyers.-Maintained detailed roadmap of team activities including dependencies and future goals.-Developed buyers journeys to guide the marketing strategy and planning.-Researched and experimented with creative lead generation channels.-Developed and maintained project schedules and content calendars using agile marketing methodology.

This position required a unique blend of creativity, collaboration, and results-oriented bias. I thrive on accountability to the sales funnel - driving and tracking qualified leads and accelerating opportunities; and am passionate about working with sales, product, and marketing peers to build highly repeatable, predictable, and scalable revenue-generating campaigns. In January 2020, I was promoted to VP of Marketing.

Offering online and offline marketing consulting services to small businesses. Specializing in online marketing efforts to build audience and improve user experience.-Direct web design-Measure site effectiveness-Develop methods of driving paid and organic traffic to site-Offline promotion such as direct mail, print advertising-Product development/marketing-Project management-Digital strategy-Brand strategyExperience with clients in publishing, consumer retail, public television, and web marketing industries.

Responsible for driving ROI-focused marketing activity in support of CA’s global digital efforts in close collaboration with cross functional leaders, BU leads, Regional Leads and Product GMs. These efforts aligned the Digital Marketing team’s initiatives with BU-specific business goals, ultimately laddering up to Corporate Marketing’s targets and CA’s strategic goals. Centers of Excellence included:Digital integration of acquired companies: migrated digital presence of acquired companies into CA's digital domain to ensure a consistent user experience and cross sell opportunities Analytics coordination: a conduit to BUs to ensure we met overarching Sales objectives, how we measured contribution, and recommended course correction as insights become available. Worked closely with the Marketing Operations to marry Marketo and Adobe Analytics data to obtain a complete picture of explicit and implicit visitor behavior. Evangelist for agile methodology: shared knowledge of agile into team to promote collaboration and continuous delivery of value Responsibilities included:Partnering with digital demand centers, product marketing, and other functions to align digital plan end-to-end digital marketing strategy, incorporating lead/demand generation campaign activities Evangelizing Digital Marketing’s philosophy of creating connected digital ecosystem experiences steeped in user-centric best practices (e.g., elevated user research/customer insights, applied persona lens to digital experiences, incorporated data and analytics as means to personalize experience, collaborated with DDC's across web and campaign touchpoints) Utilized analytics, data, customer feedback; a customer advocate, relentlessly driving ideal customer experience across digital properties. Set KPIs, then optimized and drove digital programs to meet BU goals. Digital marketing thought-leader who educated marketing and product teams on power of best practices and emerging opportunities

Responsibilities included overseeing the innovation, maintenance and optimization of the global corporate website, including the implementation of brand and marketing strategies through visual design and web content practices. I led a creative team of six including content editors/writers, videographer, designers, front end and back end developers, marketing ops analysts and external contractors as needed; and collaborated cross-functionally with sales enablement teams, revenue marketing managers, sales/marketing operations, solutions marketing managers, product owners and executive management. Implemented agile practices with our marketing group and acted as a product owner for major projects.

Was responsible for development and execution of outbound B2B online and offline marketing strategies to drive qualified leads into the sales organization; generated awareness of ReadyTalk brand through marketing communications materials including company web site, PR, advertising and social media; implemented marketing campaigns to retain and grow customers; and developed and managed the overall sales and marketing budget. Managed and developed staff of 12 including responsibilities for:• Marketing operations management and inside sales• PR, social media, content and brand management• Demand generation programs including a monthly webinar series• Channel and partner marketing including brands such as Eloqua, Marketo, American Marketing Association (AMA), Pardot, Salesforce and Level(3).• Trade shows and event marketing• CRM, marketing automation and analytics management and measurement

Developed and owned end-to-end project plan for Web Conferencing product launches including all marketing launch activities; Defined and led requirements for competitive intelligence including market, feature and pricing research and provided appropriate updates and materials to the Sales team; Developed competitive pricing strategy and pricing packages and project managed implementation of new pricing or packages; Influenced product roadmap and definition based on customer needs; Coordinated and conducted customer usability testing for new products or features; Provided product marketing support to Sales and Account Management teams; Created all product marketing collateral to support product releases and new features. Also assisted in development of product strategy for video conferencing.

Responsible for creating, communicating, executing and sustaining Indigio’s strategic initiatives. Worked closely with prospective clients to help develop proposals and online marketing strategy.

Provided leadership to enhance the user experience of newspaper Web sites driving its site redesigns, search initiatives and online consumer behavioral analysis.• Member of Executive team responsible for creating and achieving strategic goals and priorities for MNG’s newspaper operations• Established strong, positive relationships with MNG’s local newspaper operations• Leveraged assets of the core product (proprietary CMS system), developed new and synergistic business opportunities• Created/communicated best practices for UI, navigation, and design and directed sites in their implementation. In addition, utilized online analytical tools to make real time adjustments based on consumer behavior.• Established quality/quantity standards of daily content and presentation of the sites• Worked closely with the Web development team on product development and enhancements• Drove planning and deployment for site registration to increase usage and drive new trafficAt the time digital properties included the Denver Post, San Jose Mercury News, Oakland Tribune, St. Paul Pioneer Press and nearly 50 other local sites.

Managed Dex Media's online yellow pages, a consumer-based site which attracted more than 8 million monthly in-region business searches and realized approximately $26 million in yearly revenue. Emphasis on developing the interface, maintaining content, improving search functionality and user experience, tracking and reporting on usage and online marketing programs, day-to-day site operations, and managing the integration of new products, tools, and functionality.• Led two major site launches which resulted in completely rearchitecting the site (code rewrite, database migration, new hardware, new hosting facilities, improved site analytics, new application software) while simultaneously rebranding and redesigning the interface, as well as integrating new search functionality. This state-of-the-art site served as the foundation for the company's digital strategy.

Provided marketing direction and leadership for company as member of management team; project manager for various types of project work interfacing with internal staff, independent contractors and vendors; facilitated day-to-day client communications with Granite’s largest client, Kinko’s, with yearly sales totaling more than 3 million dollars.

Managed creative team and design and production of International Arabian Horse magazine and Association collateral.

Design and production of two bi-monthly publications, PetroSystems World and Natural Gas Focus.

Responsibilities included management, design and production of Shop At Home catalogs and web site, direct mail pieces, trade show booth displays and promotional items, corporate identity materials; recruitment/ supervision of production staff, consultants and creative agencies.

Responsible for design and production of various collateral items.

Aas, Graphic Design/Liberal Arts

Marketing