-Oversee e-commerce marketing across Amazon and Walmart Marketplace. Develop and execute product promotions, PPC campaigns, and SEO strategies.-Own and execute lifecycle marketing strategies, including onboarding and nurturing campaigns through email and SMS.-Implement automated email workflows (e.g., welcome emails, abandoned cart, post-purchase, win-back campaigns) to optimize the customer journey and reduce churn.-Manage data analysis and performance metrics to continuously optimize campaigns, track engagement, CTR, and retention, ensuring high ROI.

-Developed and executed field marketing strategies and budgets to drive brand awareness, product education and trial, and sales.-Identified key events and sampling activations surrounding our retailers to engage targeted audiences.-Launched and managed in-store demo programs to boost product visibility and sales at retail locations.-Managed and trained regional field marketing teams, brand ambassadors, and 3rd-party demo agencies to ensure consistent messaging and customer engagement.-Collaborated with the VP of Sales to implement shopper marketing initiatives to improve in-store experience, increase conversions, and support retention through strategic offers (e.g., coupons and discounts)-Planned and executed trade show strategy for Expo West to create new business opportunities with distributors and retailers.