Teresa Lin

Teresa Lin Email and Phone Number

Creative Strategist @ the Creative Shop (Instagram/Facebook) @ Meta
Austin, Texas Metropolitan Area
Teresa Lin's Location
New York, New York, United States, United States
Teresa Lin's Contact Details
About Teresa Lin

Intrepid brand-builder: Connecting consumer truths with some of the world's biggest brands to future proof their business. Obsessed with understanding people and culture. Internationally fluent: Adept at building cross-functional teams, fostering relationships and knowledge-share across global agency and brand hubs. I've had the privilege of working all over the world, running everything from ethnographies to brand summits.Ambidextrous: Working to erase the line between digital strategy and traditional brand planning. And as a data geek, I tap into both the art & science of great creative work. Hacker-mindset: I love navigating through complex, layered organizations and instigating change through a boots-on-the-ground, start-up mindset, and encourage those on my team to do the same. People person: Mentor over manager. Leading by change and example, inspiration and perspiration.

Teresa Lin's Current Company Details
Meta

Meta

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Creative Strategist @ the Creative Shop (Instagram/Facebook)
Austin, Texas Metropolitan Area
Website:
metadownhole.com
Employees:
136862
Teresa Lin Work Experience Details
  • Meta
    Meta
    Austin, Texas Metropolitan Area
  • Facebook
    Creative Strategist
    Facebook Nov 2018 - Present
  • Publicis
    Svp, Global Group Strategic Planning Director
    Publicis 2016 - Nov 2018
    New York, New York, Us
    Global head of strategy for all of P&G’s 10 regional dish care brands (e.g. Dawn, Fairy, Joy) across 33 countries: overseeing global adaptations, local campaign developments, new product launches. Forging successful alliances with global executive client teams and regional heads of businesses by providing brand-building leadership, critical business recommendations & client training.Marketing lead for P&G’s North American family care brands (Charmin, Bounty), pushing the boundaries on longstanding creative campaigns. New business maven with 100% success rate.
  • Publicis
    Vp, Strategic Planning Director
    Publicis Sep 2014 - Apr 2016
    New York, New York, Us
    Planning lead for the Citibank consumer banking business, driving integrated strategy across Citi’s product and marketing teams while overseeing card launch initiatives and end-to-end campaign measurement plans. Digital media steward, guiding the brand’s always-on social strategies and tentpole programs.Head of strategy for AXA Financial’s U.S. businesses, implementing targeted digital communication campaigns and outreach programs for both advisor (B2B) and consumer (B2C) audience groups.
  • Mcgarrybowen
    Strategic Planning Director
    Mcgarrybowen Sep 2011 - 2014
    Strategic lead across a complex array of J.P. Morgan Chase & Co. communications: J.P. Morgan global brand campaign, the launch of Chase Private Client, JPMC brand architecture and CSR initiatives. Primary brand planner for United Airlines: Oversaw post-merger brand repositioning initiatives and major sponsorship campaigns (e.g. Olympics), social editorial strategies & emergency response planning. Agency authority on youth culture, fueling holistic campaign strategies for the Dr Pepper Snapple Group (7UP & Canada Dry). Aggressively grew agency revenue through organic new business wins.
  • Draftfcb
    Vp, Corporate & Brand Strategy
    Draftfcb 2010 - Sep 2011
    New York, New York, Us
    Global brand planning and corporate strategy. Worked across our NY and Greater China headquarters to help cross-pollinate talent and integrated thinking. Clients include: Boeing China, Valspar, HP, SC Johnson and Kraft.
  • Draftfcb
    Senior Brand Planner & Corporate Strategist
    Draftfcb 2008 - 2010
    New York, New York, Us
    Led new business wins, research, insight mining and strategic development on brands including Diners Club International, Dow Solar, Audi, GE, Kraft brands and Broadview (Brink’s) Home Security.
  • Draftfcb
    Customer Intelligence Associate & Brand Planner
    Draftfcb 2007 - 2008
    New York, New York, Us
    Data-dextrous: strong quantitative backbone leading sales analysis and media measurement optimizations for Nivea, State Farm Auto Insurance and Nokia. Category management studies for Kmart.
  • Harris Publications
    Freelance Editor & Marketing Coordinator
    Harris Publications 2005 - 2007
    New York, Ny, Us
  • Flavorpill Productions + Mack Industries
    Freelance Event Manager
    Flavorpill Productions + Mack Industries 2005 - 2005

Teresa Lin Education Details

  • Northwestern University
    Northwestern University
    Marketing
  • New York University
    New York University
    British Literature (Minor)

Frequently Asked Questions about Teresa Lin

What company does Teresa Lin work for?

Teresa Lin works for Meta

What is Teresa Lin's role at the current company?

Teresa Lin's current role is Creative Strategist @ the Creative Shop (Instagram/Facebook).

What is Teresa Lin's email address?

Teresa Lin's email address is te****@****ook.com

What is Teresa Lin's direct phone number?

Teresa Lin's direct phone number is +164651*****

What schools did Teresa Lin attend?

Teresa Lin attended Northwestern University, New York University.

Who are Teresa Lin's colleagues?

Teresa Lin's colleagues are Rod D., Payal B., Gabriela Mc Darby Adler, N Ø S H I ., Chana Weiss, Ayush Kumar, Shannen Dejilla.

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