Teresa Lin Email and Phone Number
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Intrepid brand-builder: Connecting consumer truths with some of the world's biggest brands to future proof their business. Obsessed with understanding people and culture. Internationally fluent: Adept at building cross-functional teams, fostering relationships and knowledge-share across global agency and brand hubs. I've had the privilege of working all over the world, running everything from ethnographies to brand summits.Ambidextrous: Working to erase the line between digital strategy and traditional brand planning. And as a data geek, I tap into both the art & science of great creative work. Hacker-mindset: I love navigating through complex, layered organizations and instigating change through a boots-on-the-ground, start-up mindset, and encourage those on my team to do the same. People person: Mentor over manager. Leading by change and example, inspiration and perspiration.
Meta
View- Website:
- metadownhole.com
- Employees:
- 136862
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MetaAustin, Texas Metropolitan Area -
Creative StrategistFacebook Nov 2018 - Present -
Svp, Global Group Strategic Planning DirectorPublicis 2016 - Nov 2018New York, New York, UsGlobal head of strategy for all of P&G’s 10 regional dish care brands (e.g. Dawn, Fairy, Joy) across 33 countries: overseeing global adaptations, local campaign developments, new product launches. Forging successful alliances with global executive client teams and regional heads of businesses by providing brand-building leadership, critical business recommendations & client training.Marketing lead for P&G’s North American family care brands (Charmin, Bounty), pushing the boundaries on longstanding creative campaigns. New business maven with 100% success rate. -
Vp, Strategic Planning DirectorPublicis Sep 2014 - Apr 2016New York, New York, UsPlanning lead for the Citibank consumer banking business, driving integrated strategy across Citi’s product and marketing teams while overseeing card launch initiatives and end-to-end campaign measurement plans. Digital media steward, guiding the brand’s always-on social strategies and tentpole programs.Head of strategy for AXA Financial’s U.S. businesses, implementing targeted digital communication campaigns and outreach programs for both advisor (B2B) and consumer (B2C) audience groups. -
Strategic Planning DirectorMcgarrybowen Sep 2011 - 2014Strategic lead across a complex array of J.P. Morgan Chase & Co. communications: J.P. Morgan global brand campaign, the launch of Chase Private Client, JPMC brand architecture and CSR initiatives. Primary brand planner for United Airlines: Oversaw post-merger brand repositioning initiatives and major sponsorship campaigns (e.g. Olympics), social editorial strategies & emergency response planning. Agency authority on youth culture, fueling holistic campaign strategies for the Dr Pepper Snapple Group (7UP & Canada Dry). Aggressively grew agency revenue through organic new business wins. -
Vp, Corporate & Brand StrategyDraftfcb 2010 - Sep 2011New York, New York, UsGlobal brand planning and corporate strategy. Worked across our NY and Greater China headquarters to help cross-pollinate talent and integrated thinking. Clients include: Boeing China, Valspar, HP, SC Johnson and Kraft. -
Senior Brand Planner & Corporate StrategistDraftfcb 2008 - 2010New York, New York, UsLed new business wins, research, insight mining and strategic development on brands including Diners Club International, Dow Solar, Audi, GE, Kraft brands and Broadview (Brink’s) Home Security. -
Customer Intelligence Associate & Brand PlannerDraftfcb 2007 - 2008New York, New York, UsData-dextrous: strong quantitative backbone leading sales analysis and media measurement optimizations for Nivea, State Farm Auto Insurance and Nokia. Category management studies for Kmart. -
Freelance Editor & Marketing CoordinatorHarris Publications 2005 - 2007New York, Ny, Us -
Freelance Event ManagerFlavorpill Productions + Mack Industries 2005 - 2005
Teresa Lin Education Details
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Northwestern UniversityMarketing -
New York UniversityBritish Literature (Minor)
Frequently Asked Questions about Teresa Lin
What company does Teresa Lin work for?
Teresa Lin works for Meta
What is Teresa Lin's role at the current company?
Teresa Lin's current role is Creative Strategist @ the Creative Shop (Instagram/Facebook).
What is Teresa Lin's email address?
Teresa Lin's email address is te****@****ook.com
What is Teresa Lin's direct phone number?
Teresa Lin's direct phone number is +164651*****
What schools did Teresa Lin attend?
Teresa Lin attended Northwestern University, New York University.
Who are Teresa Lin's colleagues?
Teresa Lin's colleagues are Rod D., Payal B., Gabriela Mc Darby Adler, N Ø S H I ., Chana Weiss, Ayush Kumar, Shannen Dejilla.
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