Drove the company’s vision and growth agenda through innovative brand-building strategies and business-focused programs, reporting directly to the CEO, managing a $2M budget supporting $300M business. • Led a brand refresh including packaging upgrade, new product introductions and focused media strategies and collaborated with sales to achieve expanded distribution in major accounts like Whole Foods, Safeway, Albertsons and Publix, growing Acme from a regional brand to a national brand exceeding 100% of the KPI's.• Oversaw digital transformation with a website upgrade supported by SEO and social media initiatives, doubling website visits, increasing retail sales by 20%, achieving above $8 ROAS on retail media spend, 60% new to brand sales, exceeding industry norms.• Established the marketing function from scratch, assembling a team of 6 core members dedicated to achieving business goals and driving growth gaining 100% alignment with senior level management.• Developed new competencies in strategic portfolio management and branding strategy, utilizing market data and consumer insights to inform strategy and drive success.• Formulated and gained alignment on a comprehensive Masterbrand strategy, focusing on long-term growth through clear brand positioning and targeted growth initiatives.• Launched the creative campaign “You’ll Want What We’re Smoking,” which significantly boosted consumer engagement, increased brand loyalty, and fostered internal pride.• Forged strategic partnerships with brands like Mike’s Hot Honey, launching the Sweet Heat Dip, enhancing brand visibility and market reach.• Collaborated with R&D and Sales on several high-impact product launches, including Acme Lox in a Box (Seafood Excellence Awards finalist) and Sesame Crusted Smoked Tuna (launching in Whole Foods).

Led marketing and PR strategy for Winebow, a $600MM leader in the fine wine and spirits industry, with a focus on driving business results through innovative and strategic initiatives. Key roles and accomplishments include:• People Builder: Expanded the marketing team from 16 to 25 members, enhancing the team's ability to drive business growth.• Catalyst for Change: Fostered an insight-driven culture, utilizing customer feedback to drive strategies and instilling discipline around branding and ROI analysis.• People Connector: Launched an intranet connecting over 1700 employees, increasing daily active users by 50% and enhancing communication during the COVID-19 pandemic.• Digital Transformation: Led a website launch post-merger, growing visits to 500,000 annually and increasing page views by 30% over three years.• Brand Builder: Led rebrand, unifying the company’s identity, and revitalized key brands achieving significant growth and market impact.• Innovation: Developed and launched the first fine wine in a can (AMBLE + CHASE), exceeding initial goals by 10% and receiving positive market reception.

Led strategy development and drove execution to enable transformative growth agenda for the $1Billion Beverage SBU. Enhance SBU's marketing capabilities to enable commercial excellence. Accomplishments include identification and alignment of strategic growth platforms and strategies, enhanced understanding of consumer unmet needs that would be the foundation for innovation pipeline generation, creation of commercial activation tool kits to enable activation of consumer insights into commercial success and strengthening of value propositions. Played key leadership role in reshaping culture that leverages diversity by leading Diversity Advisory Board and Women’s Network.

Led the global reinvention of the Courvoisier brand, including the development of a unified brand vision, positioning, growth drivers, and strategic innovation platforms that delivered on sales and profit objectives. • Strategic Brand Positioning and Identity: Led a comprehensive overhaul of Courvoisier’s global brand identity, including packaging and positioning, gaining alignment among key global stakeholders. This initiative enhanced market perception, laid a strong foundation for long-term growth and resulted in substantial cost savings of over $5 million annually through streamlined packaging processes.• Creative Campaign Development: Spearheaded global advertising campaigns, leveraging consumer insights to resonate across key markets, significantly boosting brand visibility and engagement. • Product Innovation and Experiential Platforms: Successfully launched L’Essence de Courvoisier, a high-impact product that generated over $5 million in brand contribution within the first three months. Additionally, developed and executed the Le Nez de Courvoisier experiential platform, which effectively demystified cognac for consumers and trade, gaining substantial global traction and enhancing brand prestige.• Long-Term Innovation Strategy: Developed and secured alignment around Courvoisier’s long-term innovation strategy, launching the first age-declared cognac by Courvoisier, a complex project completed in just six months. This innovative product, resulting from strategic thinking and effective stakeholder management, was recognized as one of the Top 50 Brands of the Year by Wine Enthusiast, earning a score of 93 points.

Acountable for creating and launching new innovation platforms (health and wellness, Gum and Mint, Value) to drive company growth. Led development of global brand growth strategies for Hershey's flagship brands

Accountable for volume and profit delivery and all marketing activity including advertising development, media, PR, packaging, and promotion on $400MM+ brand portfolio. Examples of key accomplishments include developing compelling business case that convinced management to invest in York brand. Rejuvenated brand portfolio by igniting internal support for brands and re-connecting with consumers through repositioning, packaging updates and new product launches. Spearheaded the first integrated lifestyle marketing campaign for York. Developed and implemented Hershey's brand driven cause marketing initiative, benefiting the brand as well as a good cause. Succeeded in revitalizing brand and the momentum continues today.

Drove vision and stewardship of Hershey International's key brands, including developing global brand strategies to capture growth and collaborating with in-market teams to ensure successful execution and drive sales and profit objectives.

Accountable for volume and profit delivery for Hershey International's business in Taiwan and Hong Kong. Managed all aspects of the business including market analysis, distributor management, marketing, finance and logistics.