Newly created leadership role focused on identifying opportunities to enhance customer experiences and helping cross-functional teams prioritize them based on long-term impact.- Revised and relaunched the company's inside sales development program focused on customer relationship management and basic sales fundamentals. - Managed customer care team focused on post-sales processes and enhancing communications between sales teams and customers to create customer champions.- Establish data integrity principles and parameters for customer accounts in Salesforce for continued customers engagement

Sales Operations & Customer Experience ManagerEstablished a customer experience team focused on post-sales processes and enhancing communications between sales teams and customers to create customer champions. Executed programs and processes implemented by Vice President of Sales for growing the revenue and profit of the sales organization. - Reconstructed sales organization’s 15+ post-sales order processes changes based on internal and external feedback from key stakeholders, sales teams, support teams, and customers. - Led customer experience team to successfully complete 158 post-sales order cases since June 1, 2022.- Developed and disseminated customer outreach invite process for 2022 Warrior East Expo and successfully managed call/email campaign personally inviting 887 whitespace customers to the event. - Conducted multiple customer engagement surveys focused on better serving ADS customer base and increasing NPS scores for referral and retention.

Brought on to develop an Integrated Marketing team to identify gaps between lead generation and lead conversions from inbound channel sources such as digital tradeshows, customer calls, and emails. Designed and executed lead nurturing strategies to convert more sales qualified leads—applied data insights from Event and Sales CRMs to create an integrated customer-focused communications approach to increase engagement. - Grew lead nurture channel pipeline for ADS and generated $3,651,253 in the overall pipeline and $696,419 in closed sales for 2021. - Developed and implemented customer outreach strategies, including programs for prospecting and re-engagement, yielding $46,043 in closed sales. - Managed transition of customer care services to the marketing department and implemented processes for customer attribution, triaging customer calls, and elevating the customer experience.

Recruited to develop strategic digital marketing initiatives on a $700k annual budget to enhance brand reputation and awareness, drive new business revenue and advance philanthropic efforts at a residential real estate developer while managing a two-member team and four media partners and creative agencies. - Launched campaigns that increased website lead conversion rate by 18% resulting in the production of record-setting annual sales of $96.6M+ in 2019. - Spearheaded the implementation of Lasso CRM and subsequently developed an automated lead nurturing process to further enhance lead conversion rate. - Created an omnichannel marketing strategy with a significant focus on digital campaigns that elevated a struggling new community into a top-three selling Hampton Roads property. - Developed a new website for Dragas Mortgage Company that increased session duration by 28%.

Provide freelance marketing and design services with individuals/businesses to design and produce branding, marketing, and communication materials including logos, websites, business cards, and advertisements.Key Accomplishment: - Collaborated and serviced numerous clients including Farm Bureau, Midnight Brewery, and Fortis Group.

Develop and manage the multi-channel/multi-touch marketing campaigns that support the company brand while increasing revenues. Generate qualified sales leads with new/existing customers. Create content for marketing initiatives to drive brand awareness and overall engagement. Develop training materials and onboard new hires.Key Accomplishments: - Created and managed million-dollar media budgets for eight retail locations.- Planned and executed digital, email, and social media marketing for Hampton Roads regional sales event which resulted in the highest sales day in company’s history.- Redesigned company website resulting in a 75% increase in web traffic and lead conversions.- Generated $18K cost savings by bringing SEO services in-house and increasing organic traffic by 143%.

Created marketing materials, publications, websites, presentations, and videos. Actively engaged stakeholders and created SWOT planning tools and strategic materials for senior leadership.Key Accomplishments: - Overhauled MSV’s online presence including 11 sites, social media strategies, and email campaigns.- Oversaw company website redesign with responsibilities for budget development and contract negotiations. - Delivered $40K in cost savings through aggressive contract negotiations.- Increased followers by 280% through robust and well-executed social media strategies.

Owned the design, site structure, and daily maintenance of company’s three websites. Spearheaded website redesign as the project manager and drafted the requests for proposals. Designed and executed clients’ event promotions while developing content for email campaigns based on firms’ press releases, announcements, and industry white papers. Established third-party email marketing service and tracked success rates.Key Accomplishments: - Created new graphics department to enhance corporate design and branding.- Collaborated with senior leadership and produced company marketing materials for seven worldwide offices.- Achieved 267% increase in search engine hits and 78% increase in site referral visits from analytics managing SEO.