Teresa Villaruz 🛟 Email & Phone Number

Arroyo Grande, California, Us

1 in 8 women will get breast cancer. I didn’t think it would happen to me, but In 2021, I was diagnosed with invasive breast cancer. The cost of my treatments, surgeries, and hospital bills was over $275K!Cancer patients face financial stress. The #1 cause of bankruptcy in the U.S. is due to unpaid medical bills. What’s alarming is that for those people who claim bankruptcy, they have an 80% higher mortality risk compared to those who could afford their treatments. Luckily, my life insurance offered a lifeline called living benefits, which helped cover treatments and offsetting lost income. Now in remission, I've taken on a role as Regional VP at Freedom Equity Group, dedicated to raising breast cancer awareness and promoting financial preparedness.I was an overworked corporate leader and a cancer survivor who is ALIVE today because of my life insurance.Now, I am empowering others to become their own bank through properly structured life insurance policies so that they can build wealth, become financially independent, and protect themselves from the financial burden of major illnesses.So, if having the time and freedom to enjoy life with your loved ones is important to you, then becoming your own bank is an important piece to add to your wealth-building strategy. Curious how this can work for you? Send me a message to start the conversation.

San Francisco, California, Us

As the head of growth, I was responsible for all the processes and leading the team that helped drive pipeline and revenue for Nium. This includes everything from building awareness, driving leads and turning them into customers through a full-funnel, Account-Based Marketing (ABM) approach. Some of my responsibilities included:Leadership:+ Led a great growth marketing team that was responsible for events, marketing operations, digital marketing (SEO, SEM, SMA), lifecycle marketing, content, and business development (BDRs).+ Provided direction for all our growth plans.+ Developed special strategies for engaging with key clients, tailoring our approach to their needs.Customer-Focused Marketing:+ Worked with the overall sales and marketing team to build geo-marketing for United States, EMEA, and LatAm. + Worked on getting more people to know about and use our services+ Used online channels like search engines, social media, and emails to reach and connect with more customers.+ Built an account-based marketing program to focus on key and target accounts.Data-Driven Decision Making:+ Made sure we used data smartly to improve how we did things.+ A/B Tested different channels, messaging, targeting, etc. to figure out what worked best for the company on every stage of the marketing and sales funnels.Building the Brand:+ Worked closely with the brand, comms, and content teams to amplify the branding efforts with ad campaigns to make the company's image strong and consistent everywhere.+ Ran several campaigns that made our target audience recognize our brand.Product Launches:+ Worked closely with the product marketing team on Go-To-Market (GTM) strategies and campaign execution. Budget Management:+ Managed the growth marketing budget, which included events, marketing operations, and advertising spend, making sure we spend effectively and efficiently.

San Jose, California, Us

Signifyd provides Revenue Optimization and Fraud Management for e-commerce merchants. The company leverages the Signifyd Commerce Network (10K+ merchants, globally) to help merchants maximize conversion, automate customer experience, while eliminating fraud and customer abuse (no chargebacks). Some of my responsibilities included:Leadership: + As the head of demand marketing, I lead a team of four, including myself. My direct reports include a marketing operations manager, events marketing manager, and a marketing admin/coordinator. + As a team, we were responsible for driving leads and inbound pipeline goals of $30M in 2020, while helping sales drive $35M in outbound pipeline. Pipeline Generation: + Worked closely with sales ops team to streamline lead flow, sales funnel progression, and maximize lead conversion + Worked closely with sales leaders to make sure that marketing and sales efforts, including messaging and target account lists, are in alignment.Digital Marketing: + Define, test and optimize multiple digital channels including Search Engine Optimization (SEO), Search Ads Marketing (SAM), Display Advertising, Social Media Marketing (both paid and organic), Email Marketing and Account Based Marketing (ABM).Digital Marketing Campaign Highlight: H1-2020 Paid Search contributed $3.5M Annual Contract Value (ACV) in opened opportunities from a $206K spend. Return On Ad Spend (ROAS) = 18.2XEvents Marketing Campaign Highlight: 2019 Events contributed to $11M+ ACV in opened opportunities from $587,421.98. Return on Campaign Spend (ROCS) = 18.8X.

San Jose, California, Us

San Jose, California, Us

Co-Founded Powder High, a brand dedicated to providing snowboarders, skiers, and snow enthusiasts a means to express their passion for the sport through everyday wear.Brand Concept and Development:+ Crafted a distinctive brand identity, spanning beanies, snapback hats, t-shirts, and hoodies, resonating with the target market.Design and Production Management:+ Directed the creation and management of clothing and headwear designs.+ Ensured all designs aligned seamlessly with the established brand identity and preferences of the target market.Marketing Campaign Oversight:+ Orchestrated comprehensive online and offline marketing campaigns.+ Covered various aspects, including website management, social media engagement, email marketing, and both organic and local SEO strategies.Event Coordination:+ Executed event strategies to enhance brand visibility and engagement.+ Fostered a community around the Powder High brand through successful event planning and execution.Vendor and Partner Relationships:+ Developed and maintained strong relationships with vendors, media outlets, and partners.+ Ensured collaborative and mutually beneficial engagements, contributing to the brand's growth and visibility.Inventory Management:+ Implemented effective inventory tracking systems.+ Optimized stock levels, minimized shortages, and enhanced overall operational efficiency through strategic inventory management.

Mountain View, Ca, Us

As a Marketing Manager with Google’s Performance Ads Marketing team, I was responsible for scaling the impact of educational efforts to reach millions of advertisers. In this role, I led the following initiatives:> Led AdWords Help Center's SEO efforts, which led to +110% sessions, +103% engagements and +16% feature adoptions 7 months post-SEO> Scaled the Google's Best Practices newsletter. Drove subscriber count from 65K to over 250K highly engaged subscribers.> Led the production and promotion of AdWords Best Practices video series, which gained over +2M views.> Managed localization of our content for 18 markets> Managed creative agencies to produce visually compelling PDFs and presentation versions of our content

San Jose, Ca, Us

Working for an SMB, I had to wear multiple hats and was exposed to the workings of other departments from sales and accounting to client services and product management. Organizational Growth:+ Steered transformative growth from 22 employees and $4M revenue (2008) to 150 employees and $18M revenue (2013).+ Integral to Silicon Valley's Top 50 fastest-growing companies (2012-2014) and Inc. 5000's rapid growth honorees (2014).Leadership and Team Management:+ Led a dynamic marketing team overseeing marcomm, product specs, and content marketing.+ Orchestrated effective sales enablement initiatives and project management strategies.Strategic Planning and Budget Management:+ Executed comprehensive marketing strategies, aligning with organizational goals.+ Optimized resource allocation, implementing cost-effective strategies.Product Marketing:+ Drove marketing for proprietary tools: eBuzz Connect and MediaConnect360.+ Executed strategic plans, enhancing the market presence of these tools.Awards and Recognition:+ Secured 200+ digital marketing awards through compelling client success stories.+ Recognized in competitions like Adrian, Stevie, and Interactive Advertising Competition.Webinar Series Creation:+ Pioneered the Milestone bi-monthly webinar series, featuring industry leaders.+ Ensured successful execution, providing valuable insights and fostering industry connections.Cross-functional Collaboration:+ Collaborated seamlessly with design, content, and programming teams for multiple websites.+ Aligned marketing strategies with organizational objectives.SEO and Content Development:+ Conducted keyword research, authored content, and implemented SEO strategies.+ Provided strategic input on web conversion factors, architecture, and usability.Media Relationships:+ Cultivated relationships with journalists, bloggers, and industry influencers.+ Leveraged media connections to elevate Milestone's reputation and visibility.

San Jose, Ca, Us

Toronto, Ontario, Ca

Started my marketing career while in high school. I decided to take a work experience class just to get out of school grounds. Little did I know that this experience would help me decide my career path. As an marketing coordinator, I helped realtors build their brand through multiple programs such as > Tactile Marketing> Email Marketing> Content Marketing by creating enticing webpages and property fliers to drive property interestAs an escrow coordinator, I helped realtors make sure the listing and sale of a property is as efficient and timely as possible.