Teresa Wu Email and Phone Number
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Experienced Marketing and Product Management professional in Biometric and identity industry with extensive experience in Innovation Management, Strategic Business, Marketing Planning, Operational Marketing execution, product management/marketing, Sales Support, Pricing Management, Business Proposal, Marketing Intelligence and Biometric and Access Control Market Research. Managed entire product marketing lifecycles from strategic planning to tactical activities. Develop annual marketing plan to meet organizational growth and profit objectivesConduct annual product and market reviews, maximizing profitability through sales pricing adjustments and determining product discontinuations.Fluent in 4 languages. Regularly participate in industry/government standard working groups. Particularly interested in Biometrics industry, multi-biometric technology (Fingerprint, Face, Iris), Mobile Biometric Identification Solution, Automated Palm Print and Fingerprint Identification Systems (AFIS), competition landscape, large scale Government projects (FIPS 201/PIV, TSA PQL, TWIC), Applicant Fingerprinting Services/background check for States/FBI, Civil Identity and biometric access control markets.Skill set and experience: Biometric system and product management and marketing, Government Relations, Policy Advocacy, Business strategic planning, Biometric Market Research, Marketing Plan Development, Business Strategy, Market Interlligence Analysis, New Product Introduction (NPI), Product Management, Major AFIS Proposal Preparation, Business Development, High ROI tactical marketing campaigns, Identifying RFP opportunities and tracking.
Idemia North America
View- Website:
- na.idemia.com
- Employees:
- 496
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Vice President, Smart Credentials And AccessIdemia North AmericaNashville, Tn, Us
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Vice President, Smart CredentialsIdemia North America Jan 2023 - PresentReston, Virginia, Us- Assuming full P&L responsibility of IDEMIA smart card, smart token, and digital IDs (mobile driver’s license identity document/mID) businesses in North America- Drive operating processes, project ownership, new technology and product introduction, go-to-market, etc. - Responsible for mID and smart credential customer deliveries, customer satisfaction and address any escalation issues- Through targeted thought leadership to generate market demands for non-driver license credentials, thereby growing revenue through business development, while continuing to innovate our business model or offerings- Leverage and embrace technology to drive process improvement, operational efficiency, and improved business results- Represent IDEMIA’s interest in key industry associations: STA, FIDO Alliance, SIA and others as applicable
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Vice President Of Innovation And Client EngagementIdemia North America Oct 2021 - Jan 2023Reston, Virginia, Us- Be a ‘Trusted Advisor’ to SVP of Client Success and ISNA Leadership team- Focus on customer and organizational impacts to deliver business impact to the ISNA priorities- Monitor and evaluate key market trends, competitive/partnership landscape and its potential organization impact, provide actionable recommendations as required- Support to the ISNA EXCOM team, attend monthly planning committee meetings, act as executive sponsor of key corporate transformative initiatives- To lead cross-functional team initiatives (team lead) and partner with many cross-functional team leaders such as product management, engineering, finance, operations and marketing that will bring value to customer and deliver retention, growth and superior execution- Drive and support innovation and technology strategies including products, services, and processes to develop and scale repeatable methodologies and proven best practices- Serve as an evangelist for biometrics and digital identity technologies- Represent IDEMIA at conferences, industry events and other industry engagements.- Connect with customers and partners to gather market insights and be a customer advocate within ISNA- Represent IDEMIA’s interest in key industry associations: STA Identity Access Forum, FIDO Alliance, SIA Board of Directors, SIA Identity and Biometric Technology Advisory Board - Assume the role of IDEMIA CSR ambassador in North America Region
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Vice President Of Product ManagementIdemia North America Aug 2017 - Oct 2021Reston, Virginia, Us- Lead a team of 30+ product managers, product analysts, product designers and solution managers, covering a portfolio of 12 product families- Responsible for managing the business unit R&D budget and aligning business strategy with product roadmaps- Merged 4 separate product management teams and unify NPI product management and EOL processes- Implement best practices to direct product management teams across the full product life cycle, from user research to requirements refinement to prototyping to production and ultimately sunset- Build strong relationships with stakeholders from our sales, marketing, servicing, and engineering teams to develop product pricing, product roadmaps, risk/mitigation plan and business plan- Lead product management team transformation and product portfolio revitalization with SaaS and digital identity offering- Supervise team effort on market surveillance, primary research and secondary research- Analyze market trends, industry benchmark studies and communicate actionable advice to all relevant internal stakeholders- Act as project sponsor for strategic external R&D activities: research collaboration with university, DHS S&T Biometric Rally and NIST CRADA fingerprint contactless study- Co-founder of IDEMIA first employee resource group: Women in IDEMIA Network (WIN)
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Senior Director Of Strategic Marketing And Government RelationsMorphotrak, Llc Feb 2017 - Oct 2017Courbevoie, Ile De France, Fr -
Director Of Strategic Marketing And Government RelationsMorphotrak, Llc Apr 2015 - Jan 2017Courbevoie, Ile De France, Fr- Responsible for developing and managing the company’s strategic planning and marketing efforts- Oversight responsibility for Operational Marketing and Proposal activities- Be the principal company liaison with policy stakeholders from federal, state and local government agencies
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Global Software Solutions Marketing Director3M Cogent, Inc. May 2014 - Apr 2015Pasadena, Ca, Us- Responsible for managing product development roadmap of our biometric identification solutions - Work in cross functional team with 3M Cogent's R&D and Engineering to lead New Product Introduction (NPI) effort - Ensure the alignment of our biometric technologies to the articulated and unarticulated needs related to the various vertical markets- Collaborate with customers, industry influencers and partners to gain and analyze insight and voice of the customers (VOC)- Represents 3M Cogent in various industry technology and standard working groups related to AFIS and Facial Recognition -
Global Portfolio Marketing Director / Biometric Systems & Mobile Handhelds3M Cogent, Inc. Aug 2012 - May 2014Pasadena, Ca, Us- Biometric system and mobile handheld product marketing- Leading product development effort to address articulated and unarticulated market and customers' needs- Manage market data for new product introduction and market launch plan- Responsible for global Law Enforcement segment marketing activities, identification of target market segments, growth strategies and execution of marketing programs- Monitor current industry trends, the voice of market and market structure (Biometrics, Law Enforcement, Forensic Identification, eID, Access Control)- Leads development and execution of strategies and operational plans, with particular focus on new product introductions, customer programs, and product management - Manage demand planning and monitor product portfolio performance for biometric systems and mobile handhelds. - Develops and adjust pricing strategy in line with business goals- Create marketing campaigns to support business development and sales teams
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Marketing Director3M Cogent, Inc. Dec 2010 - Sep 2012Pasadena, Ca, Us- Create, implement and measure marketing campaigns ROI for Biometric offering in Federal, State, Local and International government markets- Revamped corporate website and implemented company’s Intranet and Extranet- Increased online traffic to corporate website by 2400%- Monitor web services to track RFPs issued by International, Federal, State and Local government agencies.- Research competition, customer and market trends- Develop and manage all BtoG and BtoB marketing efforts- Biometric identification system proposal writing, coordination, and pricing- Built marketing operational infrastructure from ground up for company’s core vertical markets: Government, Law Enforcement and Commercial/Access Control
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Marketing Director3M Cogent, Inc. Jan 2010 - Dec 2010Pasadena, Ca, Us- Built marketing operational infrastructure from ground up for company’s core vertical markets: Government, Law Enforcement and Commercial/Access Control- Revamped corporate website and implemented company’s Intranet and Extranet- Increased online traffic to corporate website by 2400%- Monitor web services to track RFPs issued by International, Federal, State and Local government agencies.- Research competition, customer and market trends- Develop and manage all BtoG and BtoB marketing efforts- Biometric identification system proposal writing, coordination, and pricing
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Marketing ManagerCogent, Inc Jun 2005 - Mar 2010Cogent Systems is a global biometric identification solutions provider to governments, law enforcement agencies, and commercial enterprises. Cogent provides the highest quality identification systems, products, and services with leading technology, accuracy, and speed. The Cogent Automated Fingerprint/Palmprint Identification System, or CAFIS, enables customers to capture fingerprint and palm print images electronically, encode prints into searchable files, and accurately compare a set of fingerprints/palm prints to a database containing potentially millions of prints in seconds. Cogent biometric technologies such as fingerprint or facial recognition enables its customers to identify individuals who submit their biometrics for border crossings, background checks, fraud prevention, criminal investigation, document identification, voting stations, and other activities where security is a concern.
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Marketing SpecialistSagem Morpho, Inc. Jun 2003 - Jun 2005Courbevoie, Ile De France, Fr- Implemented BtoB and BtoG marketing structure and processes throughout the organization- Conducted competition, customer and market data analysis- Identified and tracked market business opportunities - Coordinated trade show and conference planning, logistics and support- Responsible for corporate website presentation, contents and traffics- Initiated online-marketing campaign for search engines- Created effective collaterals to support brand building and sales effort- Business proposal writing and coordination- Built strong business development relationship with partners and VARs
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Marketing AssistantIdemia Oct 2001 - Jul 2002Courbevoie, Ile De France, Fr- Developed effective marketing collaterals for SAGEM Biometric and Point of Sales products- Participation in the communication strategy development- Coordinated exhibition logistics and execution - Conducted market research and competition information analysis- Handled troubleshooting and worked as ad-hoc assistant to 3 sales teams
Teresa Wu Skills
Teresa Wu Education Details
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Texas Tech University - Rawls College Of BusinessInternational Business -
Mbs School Of BusinessOperation Management
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Newcastle UniversityMarketing & Japanese
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Lycee La BruyereClasse Preparatoire Hec
Frequently Asked Questions about Teresa Wu
What company does Teresa Wu work for?
Teresa Wu works for Idemia North America
What is Teresa Wu's role at the current company?
Teresa Wu's current role is Vice President, Smart Credentials and Access.
What is Teresa Wu's email address?
Teresa Wu's email address is te****@****rak.com
What is Teresa Wu's direct phone number?
Teresa Wu's direct phone number is +170379*****
What schools did Teresa Wu attend?
Teresa Wu attended Texas Tech University - Rawls College Of Business, Mbs School Of Business, Newcastle University, Lycee La Bruyere.
What are some of Teresa Wu's interests?
Teresa Wu has interest in Economic Empowerment.
What skills is Teresa Wu known for?
Teresa Wu has skills like Business Development, Product Management, Product Marketing, Security, Leadership, Management, Strategic Planning, Strategy, Marketing Strategy, Market Research, Project Management, Program Management.
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