Reporting to the President, responsible for leading 3 departments: Customer Success, Tier I & II Support, and Renewals/Expansion Sales. Direct reports: 14. • Responsible for the development and implementation of a service support model to ensure we are delivering value throughout the customer lifecycle. • Implemented new standard operating procedures and KPIs to optimize the service teams resulting in an increase in billable hours of 32% and contribution percentage by 19%, while still delivering on cost, quality and schedule. • Leveraged industry best practices to mitigate churn, improve customer CSAT and NPS scores, increase revenue through billable hours and efficiencies, and decrease TtV (Time to Value).• Lead a team of high performers with a “do it, own it, crush it” team slogan that guides our day to day. This includes celebrating wins, continuous development, team building, motivating the right behaviours, and having a customer-centric business culture.Accomplishments:• Churn: 100% Retention• Expansion Sales to Quota: 5 months ahead of target schedule• Onboarding: Improved implementation and minimizing TtV of new clients by 300%• Top Engagement Survey results

Reporting to the VP Automotive, responsible for leading 3 departments: Customer Success, Inside Sales, Data Acquisition. Manage sales revenue of $24M. Manage reoccurring revenue of $19M. Direct reports: 8. • Implemented subscription business best practices including optimizing customer lifecycle, redefining retention methods, reoccurring revenue financial analysis, and win-back strategies.• Launched two SaaS products (VVT, TrueTrade) with instant traction in the market, and built using data science and machine learning, driven by customer feedback.• Developed new Data Acquisition sales team focused on acquiring dealer data across Canada.• Maintained accountabilities of both Customer Success Team and Inside Sales Team.Accomplishments: • Top Under 40 Winner – 2017 Remarketing Canada.• Sales Team Revenue: $24M, 18% growth F18 YTD. 13% growth F17. 4700 dealer accounts.• New Product Sales Results: $3.92M reoccurring revenue. 818 dealer accounts.• Data Team: 220% growth F18 YTD. 1600 dealer accounts.• Retention Team: $19M reoccurring revenue. 99% customer retention, 1200 dealer accounts.

Reporting to the VP Automotive, responsible for leading team of Inside Sales Representatives and Product Specialists. Manage sales revenue of $17M. Manage reoccurring revenue of $8M. Direct reports: 9. • Redefined expectations of the Product Specialist team including restructuring team into Account Performance Managers; acting as industry experts and customer consultants.• Account Performance Managers focused entirely on utilization and retention of existing subscription customers. • Implemented Value-Selling and funnel management for all teams within Automotive sales.• Appointed lead for Automotive Sales, responsible for launching a new product into the market, including developing sales talk tracks and pitches, customer targeting, customer analysis, financial analysis and nation-wide implementation.• Maintained responsibilities of previous role as Inside Sales Manager.Accomplishments: • Sales Team Revenue: 13% F17 growth. Dealer account growth from 1700 to 4700.• Top performing sales team, company-wide; both transactional and subscription revenue.• New Product Sales Revenue: $780k.

Reporting to the VP Dealer Sales, responsible for leading team of Inside Sales Representatives. Managed annual sales revenue of $10.8M. Direct reports: 4. • Restructured Inside Sales Team by moving from a support role to a direct sales role.• Lead company-wide adjustments to develop a hunter mentality with inside sales reps. • Defined expectations and KPI’s, new compensation plans, revised account territories, telephone sales skills, and SPIN selling Skills.Accomplishments: • Increased team productivity by 325%.• Built an onboarding plan that decreased onboarding time from 90 days to 30 days. The plan was later implemented company-wide.

Reporting to the Director of Sales, Canada, responsible for leading Canadian Tire account sales, specifically CIL, Glidden, and Woodcare brands. Manage sales of $25M POS and $18M sell-in.• Lead on Canadian Tire RFP Process including contract negotiations, category analysis, and senior level presentations.• Work directly with CTC head office to execute all category management aspects; negotiate product pricing, win end caps and flyer opportunities, and improve product assortment.• Assisted on account responsibilities for Lowe's Canada and Walmart Canada.

Reporting to the Lowe’s Account Manager, North America, responsible for the launch and sales of all Lowe’s Canada stores, specifically Olympic Paint & Stain. Managed annual sales revenue of $5M. Direct reports: 4. Growth of +21% from 2011 - 2013• Built entirely new sales team of Territory Managers for Canada including onboarding, coaching and mentoring. Within 8 months became #1 sales team in North America.• Execute all aspects of in-store execution including brand development, new product implementation, retail promotions, product packaging, and new stores launches.

Reporting to the General Manager at ADESA Ottawa, responsible for leading dealer business growth. Managed sales revenue of $2M. Direct reports: 6.• Supervised a team of 6 Client Account Coordinators.• Set growth objectives and implemented strategies to achieve budgets.• Developed lasting relationships with key stakeholders, including all major accounts to expand existing business.Accomplishments: • Best dealer conversion in Canada for three consecutive years, at an average of 46%.• Largest percentage of dealer business in North America, at 56% of total sales.• 1st auction of 68 to launch entire e-commerce platform and developed best practices for North America.• Selected out of 60 Sales Managers to lead the ebusiness corporate rollout. Developed and implemented policies and procedures for all sites within US and Canada.