Teresa Zablah Email & Phone Number

▪ Lead go-to-market strategy for new food and beverage products across Latin Americaand oversee all elements of marketing development, including packaging, pricing, and positioning▪ Develop pricing structures for new and existing products, increasing average profit margins by 126%+▪ Manage marketing and sales for 7 brands in LATAM (El Salvador, Honduras, Guatemala, Chile, Peru);lead expansion of new private label brands and identification of new trends to add to the portfolio▪ Oversee a marketing team of 4 (Junior Brand Manager, Graphic Designer, 2 Social Media Coordinators)▪ Create core brand strategy playbooks for all marketed products, including trade marketing, influencermarketing, and social media; establish campaign standards across all products, brands, and platforms▪ Spearhead development of Amazon sales channel for six existing products in preparation forupcoming launch; create groundwork for expanding included products within the initiative▪ Align with sales, distribution, finance, technology, sales, and other team leads on growth strategies▪ Partner with external distributors and lead weekly sales strategy calls with 5 country brand managers

▪ Oversaw private label brands’ development and go-to-market; launched 14 product lines & 5 brands▪ Drove growth of digital marketing initiatives (website/blog, social, email); hired and managed GraphicDesigner, Social Media Coordinator, and Analytics Manager to catalyze growth on all touchpoints▪ Built and maintained relationships with new private-label commercial portfolio suppliers andexpanded existing partnerships for commercialization and marketing in the Central American region▪ Researched and identified product opportunities to expand private label portfolio based on markettrends and spearhead product development efforts for products across retail, food, and supermarket▪ Negotiated payment terms, and product costs and oversaw timelines and delivery execution

▪ Developed and managed websites and social media profiles for 7 internal brands; created uniquebranding for each product’s digital presence, increasing average followers 200%+ year-over-year▪ Ensured brand cohesion across social media pages, website, and other e-commerce channels;conducted analysis of each brand’s performance (engagement & revenue) to optimize branding

Intercontinental San Salvador

▪ Coordinated corporate events including seminars, lunches, dinners, coffee breaks, among others.▪ Managed a client base and searched for future clients. ▪ Prepared event proposals for current and future clients.▪ Negotiated and closed sales for events and hotel stays.▪ Worked with hospitality software, Delphi and OPERA.

Marriott St. Louis Grand

▪ Part of Marriott’s 12-18 month management training program, focused on event services. ▪ Lead events up to 1,400 people, focusing on standards and customer service. ▪ Oversee the set-up of over 70,000 sq. ft. of meeting space focusing on standards and accuracy of room set-up. ▪ Support associated through payroll, documentation and training. ▪ Managed a team diverse and multi-generational union associates.▪ Assisted in leading the event services team through the transition of the hotel from the Renaissance brand to the Marriott brand.

Master Of Business Administration - Mba

Executive MBA program for Central America

Master In Digital Marketing, Digital Marketing

Bachelor Of Science (Bs), Hospitality Administration/Management

Activities and Societies: American Hotel and Lodging Association, National Society of Minorities in Hospitality, HTM Society, HTM Society.

Ib Diploma

Activities and Societies: Head Student (2010-2011)