Terese Lichty Email & Phone Number

United States

• Collaborated on a 5-7 person squad to maintain and develop new features for the Ibotta Browser Extension.
• Used XState to orchestrate a new highlight feature that decorates products with available offers directly on a store web page.
• Worked extensively with routing logic, state management, and GraphQL architecture in the legacy Vue project to implement new designs.
• Quickly came up to speed in a React codebase in order to integrate product tracking features from an acquired company.

Denver, Colorado, United States

Denver, CO

• Developed from beginner bug tickets to leading epics on the Ad Products backend squad which was responsible for building a campaign management and automated billing system for the multi-million dollar ad product.
• Used event based architecture with SQS and SNS to initiate automated billing processes for over 20 custom campaign types.
• Orchestrated data from our microservice into Ibotta’s core Ruby monolith.
• Worked closely with customer success and finance teams to design effective product features, and teach out new procedures.

Denver, CO

• Consult with product managers and engineering squads on every step of the product development process to ensure data gaps are covered, design controlled experiments, and measure performance of new products and features.
• Automated data pipelines in Airflow to power app features & dashboards.
• Developed interactive dashboards to monitor products, optimize campaigns, produce client-facing reports, and benchmark quarterly OKRs.
• Coordinated migration to event-driven architecture for my squads, from leading event modeling workshops to creating event structure.
• Implemented automation for campaign billing verification, saving over 40 manual hours monthly.

Greater Denver Area

• Understand the challenges of digital marketers, and rapidly make sense of new technologies in order to roll out products that solve their problems
• Spearhead data product development from market-fit analysis to coding and automating product delivery
• Achieve cross-functional alignment on digital marketing product roadmap as an expert resource on Ibotta’s data asset

Greater Denver Area

• Informed marketing strategy and spend for major CPG brands with design and in-depth analysis of consumer surveys
• Produced meticulous data visualizations for actionable insights

Greater Denver Area

• Manage the full campaign lifecycle for Emerging Brands clients.
• Creatively adapt and pitch product solutions for start-up brands.
• Pursue relevant product innovations supported by industry data and trends.
• Focus on mastery of project management tools for process improvements.

Boulder, CO

• Responsible for taking sales and marketing strategies from alignment to impactful action
• Spearheaded processes for more efficient account onboarding and e-commerce order fulfillment

Oakland, CA

• Managed communication with sales reps, stores, and marketing contacts
• Helped launch an e-commerce store and establish operation standards
• Created print and online marketing materials in Adobe Photoshop
• Managed marketing strategy and logistics for successful national trade shows

Greeley, Colorado

15 hours a week reporting local news interviews and research for 10 published articles, including criminal reports, community events, features, and contributions to election coverage from the DeGette campaign. Clips available upon request.

Golden, Colorado

Assisted in class labs, homework help sessions, test proctoring and grading.

Bachelor Of Science, Journalism

High School Degree