Terese Welch Email & Phone Number

Madison, Wisconsin, United States

Campaign Planning + ManagementExecuted on multi-faceted marketing campaigns, creating content and managing production in a fast-paced, deadline driven environment including social, print, and digitalWorked closely with main stakeholders of distribution teams to generate ideas, organize logistics, and to implement campaignsStrategized on most effective and best practices tactics to deploy marketing collateral based on a nuanced and diverse business segmentsContent Creation + ManagementCreated point of sales pieces, email campaigns, websites, videos, social media posts, brochures, press releases, and other marketing collateral from start to finishAuthored crisp and interesting marketing copy to engage target market and drive engagementCopy edited highly detailed marketing collateral, checking for spelling, grammar, and other statistical errorsMaintained compliance with strict regulatory and legal standardsReporting + Engagement MetricsTracked and reported marketing campaign responses and conducted engagement analysis to make inferences and adjustments to continually improve and expand market reach Digital Strategy + Web Project ManagementDeveloped detailed tactical plans including navigation strategies for firms websites as well as oversaw project and external dev team to coordinate a successful go-liveDesigned digital layouts, conducted A/B testing, landing pages, subscription incentives and other digital methods for increasing client engagement with contentWorked with project stakeholders to developed marketing campaigns for major product launches aimed to boost awareness, engagement, and salesProcess Development + Project ManagementNatural entrepreneurial mind-set and expertise in identifying opportunities to improve processes to exceed production deadlinesPersonal page not sponsored by Madison Investments.

Madison, Wisconsin, United States

Business Management + LeadershipOversaw end-to-end business processes to maintain proficiency and profitabilityManaged budgets and expenses through the preparation of bank deposits and settlement of sales, taxes, and cost analysis reportsHired and monitored staff performance, providing final-say assessment over all mattersBuilt and deployed operational procedures, training modules, and administrative systems to all staffSet, enforced, and optimized policies to maintain efficiency and responsiveness to ever-changing consumer demandsMarketing + Business DevelopmentContinuously monitored product offerings and customer feedback to devise and deploy strategies to grow salesCapitalized on social media platforms to increase market awareness and capture new customer businessLaunched multiple initiatives to grow business and penetrate new marketsManaged a team, achieving a high rate of employee retentionDeveloped & maintained a high level of customer loyaltyCreated & implemented Customer Service Training; designed protocol & etiquette for a consistent, efficient & positive customer experienceSuccessfully marketed & sold the business for profit

Associate Of Applied Science (A.S.), Marketing

Activities and Societies: Phi Theta Kappa Honors Society, Wisconsin Marketing and Management Association - Placed 1st in State.

Spanish Language