- leading small team (4 people)- responsible for BTL support of all our food brands (Hellmanns, Knorr, Lipton, Pukka)- responsible for channel strategy- implementing innovations to CZ market- vocal member representing sales department within core food CCBT unit- looking for new opportunities within each brand and each channel/customer- regular meet our customers (buyers) - responsible for right short term and long term forecast- responsible for delivering top and bottom line targets and setting right ownership mindset

- Developing category (TEA) and brand marketing plans including financial plans. - Developing and implementing ATL and BTL category activities with purpose to create 360’ communication (media plan, PR communication, trade activities).- Responsibility for brand communication and media strategies. - Responsibility for category P&L. - Pricing and promotional strategies.

Responsible for customer marketing support for drugs CZ/SKDeveloping local trade marketing actvity plans for all brands (e.g. Finish, Scholl, Vanish, Durex) as a part of the country marketing strategyCooperation with marketing (HU), sales, finance and logistics on daily basisPresenting launch plans and activitiies during whole year to trade partners (DM CZ/SK, Rossmann, Emil Krajčik)Category managementMonitoring and analyzing competitor retail activities, identifying and understanding market trends, new solutions and opportunities Managing local trade marketing budget together with the marketing budget holderOrganising trade and in store promotions and demonstrations Preparation of market analyses from internal and external (AC Nielsen, Focus etc.) sourcesBriefing and debriefing agencies about activities (graphic design, POS materials, hostess)Preparing prepacked products with cooperation with repack department, costing, preparing designs

Responsible for BTL support of Hellmann´s brandsDeveloping local trade marketing actvity plans for customers as a part of the country marketing strategyCooperation with sales, finance and logistics on daily basisPresenting launch plans to key trade partnersMonitoring and analyzing competitor retail activities, identifying and understanding market trends, new solutions and opportunities Forecasting of sales in cooperation with logistics and sales departmentManaging local trade marketing budget together with the marketing budget holderOrganising trade and in store promotions and demonstrations Preparation of market analyses from internal (SAP etc.) and external (AC Nielsen, Focus etc.) sourcesBriefing and debriefing agencies about activitiesPreparing repacked products with cooperation with repack department, costing, preparing designs

- responsible for product line oriented to women healthcare- creation and execution of marketing plans - ATL, BTL activities - creation of POS materials, creation and adaptation of TV comercials, print, radio and internet campaigns- planning of sales activities- training of sales representatives- market analyses- liaison with media and creative agencies- product innovations and launches- budgeting, forecasting - launch/relaunch products