Terhi Jokinen Email & Phone Number

Helsinki, Fi

Helsinki, Uusimaa, Finland

I'm responsible for external communications, media relations and financial communications of SATO corporation.

Helsinki Metropolitan Area

I was responsible for internal and external communication, brand, marketing as well as sustainability reporting and development at Evac Group. I led a team of Marketing experts.

Espoo, Southern Finland, Finland

I was in charge of internal and external communications at STARK. During the Covid pandemic, my main focus was in developing internal virtual events to keep the organization informed, engaged and inspired. The new concepts were very much appreciated by the colleagues. I also oversaw the implementation of the new strategy, values and brand positioning across the organization by focusing on engaging the organization in the development work and launch.

Helsinki Area, Finland

I was in charge of Ramirent-wide cultural change focusing on collaboration across teams, business segments and countries. As part of the program we launched the new Intranet (SharePoint online) and took collaboration tools into use. I was also responsible for developing our content marketing capabilities, concept and contents to support the international marketing network in nine Ramirent countries.

Helsinki Area, Finland

During my first year at Ramirent I was carrying a full responsibility of corporate communications: Together with my team and excellent partners I was responsible for preparing and publishing stock exchange releases and Annual Report, implementing the new brand positioning internally and externally, taking care of internal and external communication of our strategic projects, developing and implementing joint Marketing campaigns and concepts across nine Ramirent countries and organizing yearly events, e.g. Annual General Meeting.I have been working in close co-operation with the CEO and the whole Executive Management Team of Ramirent supporting and consulting them in everyday communication and especially in several strategic projects (various M&A cases, demanding organizational changes etc.)

Helsinki

During my four+ years in this position I was responsible for internal, external and marketing communications related tasks and also widened my role and experience into digital marketing.Internal communication: strategy communication and vision cascading, restructuring and other transformation projects requiring strong change management and communications support. Management coaching. Development and implementation of safety communication of the business area. Recreation of crisis management practices of the business area. 24/7 crisis communications support for Finnish paper mills. External communication: media relations, management coaching, social media development. Sustainability and corporate responsibility high on the agenda.Marketing communications: exhibitions, printed publications and other marketing materials, product launches, internal and external sales support in close co-operation with a sales management team. Sustainability and corporate responsibility high on the agenda.Digital communications development: Full responsibility of two development initiatives. 1) ‘Ecosystem redesign’ focusing on renewal of the online channels and creation of a digital vision and roadmap for the business area. 2) ‘Marketing automation pilot’ to boost sales of two products and create a business case and scaling model for further digital marketing efforts.

Helsinki

I was responsible for developing and implementing external communications plan and practices for the business group. I was supporting UPM brand by active external communications activities e.g. trade press contacts, external customer newsletter, articles etc.

I was responsible for marketing communications planning and actions of the Converters segment. Consultation and support in sales, brand and product promotional tools and activities intended for customers and trade press.

I was coordinating environmental and responsibility sales support across UPM businesses and markets. Responsible e.g. for eco label training and marketing, customer inquiries, follow-up and reporting of sales of ecolabelled products.

Master Of Social Sciences, Political Science

Communications, German

Communications