Teri Beatty Email & Phone Number

American Greetings

● Manage the full lifecycle of large-scale Brand Development Projects and Campaigns to include: conceptual design, engineering, production design, distribution, and quality control.● Ensure proper resource alignment to deliver client satisfaction and profitability.● Design and manage a $4+ million dollar signage and display budget to include: fiscal year planning, quarterly estimates, monthly tracking, preparation of profits & losses reports.● Oversee a team of three Project Managers to deliver in scope, on time and on budget visual merchandising and brand development programs.

American Greetings

● Managed all visual merchandising projects, from concept through implementation, for the Just For You brand in Walmart retail stores.● Developed creative briefs to clearly outline and communicate objectives, strategies and client needs to graphic design, industrial/structural design and engineering teams.● Lead cross-functional teams to deliver large-scale projects within budget, scope, schedule and to client’s quality expectations.● Supervised the position of Assistant Project Manager, Retail Experience.

American Greetings

● Responsible for writing and approval of project scope of work documents.● Managed program deliverables for cross functional teams.● Created and implemented retail execution and lessons learned documents.● Tracked and reported on multi-million dollar signage budgets for the fiscal year.

American Greetings

● Analyzed sales and consumer research data to balance average price offering and product mix for three card lines of over 100 items each.● Strategic planning and execution of various humor business marketing strategies to meet fiscal year profit and loss goals for various card programs.● Developed and implemented online product tests of over 1000 items.

●Held three positions within the marketing department with increasing areas of responsibility. Beginning at support level and expanding to management level●Implemented multi-layered marketing events from ideation through execution with excellent return on investment for customer accounts●Designed and executed the complete redesign of retail trade show booth, improved walk-through rate and customer engagement●Coordinated and managed all trade shows and other promotional events

Bachelor Of Business Administration (Bba), Marketing, Cum Laude 3.41 Cum. Gpa, Cum Laude 3.41 Cum. Gpa

Associate Of Arts And Sciences (A.A.S.), Business Administration And Management, General, 3.25 Cum. Gpa, 3.25 Cum. Gpa