I began my career at the end of the information age when companies were establishing websites and starting to explore the potential of the digital age with CRM, email marketing, and SEO. Implementing organization’s “firsts” taught me how to figure things out without a lot of information and to not be afraid of failing. As regulations came into play such as CAN-SPAM, I had the opportunity to be part of building a response from the ground-up within the legal industry. This was a valuable lesson in flexibility, learning to pivot, and working within government regulations which I then leveraged in positions in the pharmaceutical industry.I have operated at the cusp of marketing and technology my entire career. I am the conduit between the marketer and the tech team to navigate the needs against the technological feasibility of the solution. Sophisticated solutions do not need to be complex in order to be successful. While the solution might not be obvious at first, it is deeply rewarding to have that ‘aha’ moment after tackling it from multiple angles. Simpler is often better.When I’m not working, I’m likely cheering at my daughter’s diving team, petting my two cats, or volunteering for my town's Association Committee.