Teri B. Email and Phone Number
Teri B. phone numbers
ACCOMPLISHMENTS● Won Adweek Media Planner of the Year award for a creative campaign highlighting new late-night menus for 210 regional franchise and corporate McDonald’s stores● Grew annual billings to $35M (over 7 years) after starting own marketing business with one client in height of the recession (2008)● Launched first of its kind anti-drug campaign (methproject.org) in Montana that was recognized by the White House Drug Task Force as ground-breaking. Our team enlisted the help of business leaders, tribal elders, and teens to bring the campaign to life through a state-wide art contest● Built custom customer loyalty program from scratch, integrating with point-of-sale, growing to over 100,000 active members in three years for a four-store retailer, greatly exceeding expectationsCORE COMPETENCIESBalanced Creative & Analytical Problem Solving | Brand Positioning | Budget Stewardship | Conflict Resolution | Content Creation | Cost/Value Relationship Evaluation | CRM | Customer Segmentation | Data-Driven Decision Making | Digital Advertising | Event Management | Full-Circle Collaboration | Innovative Thinking | Market & Competitive Analysis | Project Management | SEO | Team Building | Vendor & Agency Sourcing and Leading |Process ImprovementLEADERSHIP PRINCIPLES Customers are first | Ego is the enemy | Good ideas come from anywhere | Know and listen to your audience | Think bigCATEGORY/INDUSTRY EXPERIENCEHealthcare | Reproductive Rights | Retail | Fast Food | Luxury Travel | Outdoor Gear & Apparel | Automotive | CPG
Northwest Center
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Sr. Manager, MarketingNorthwest Center Dec 2024 - PresentRenton, Washington, UsAs a social enterprise organization, Northwest Center's mission is to promote the growth, development, and independence of people with disabilities through programs of therapy, education and work opportunities. When people of all abilities learn and work together, everyone benefits. Our strength lies in our celebrated diversity.I primarily support our Development and the Big Blue Truck teams through innovative marketing practices and relationship building.
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Event & Tasting Room Support - WeekendsCovington Wine Cellars/Two Vintners Aug 2024 - PresentCustomer Experience 90% | Sales 5% | Marketing 5% Covington Wine Cellars/Two Vintners is a fun, family-owned business that I'm proud to be a part of. My passion lies in making people's gatherings truly special. I enjoy socializing with our guests and helping them create unforgettable memories that are enriched with great wine, delicious food and outstanding service. I also contribute to our marketing efforts, sharing the uniqueness of Covington and Two Vintners with a wider audience.
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Sr. Marketing ManagerDockside Cannabis Feb 2017 - Dec 2023Seattle, Wa, UsBrand Strategy 20% | Content Strategy 20% | In-Store Merchandising Support 30% | CRM Loyalty 30%I lead Dockside's Marketing team in all aspects of branding, promotions, events, CRM/loyalty, SEO and content strategy - collaborating daily with Sourcing, Operations, and Finance Departments as a member of the Leadership/Retail Support Team. -
Weekend Wine AmbassadorMilbrandt Vineyards/Ryan Patrick Wines Feb 2021 - May 2023Sales & Customer Service 100% I love sharing my passion for wine and the beautiful Woodinville valley which is now home to over 130 tasting rooms, and many award-winning breweries, distilleries, shops, restaurants and hotels.
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Independent Contractor, Marketing/AdvertisingSelf-Employed 2016 - 2016CaMarketing Strategy 75% | Creative Oversight 15% | Data Analysis and Reporting 10% During my short time as a contractor, I helped small non-profit and healthcare clients establish brand standards and consistent messaging across internal and external touchpoints. I built their communication plans by leveraging SEO, paid and earned media to drive results. I entered the fledgling cannabis industry, planning and executing Leafly’s consumer marketing and paid media strategy in a highly complicated, volatile, and regulated market (cannabis). The wild-west nature of this industry sparked my desire to move into my next position. -
PrincipalMerlino Bauer Media Jul 2008 - Jun 2015UsBusiness Operations 50% | Marketing Strategy 40% | New Business Development 10% Built start-up company to 15 full-time employees and select freelancers, specialized in healthcare (MultiCare, Planned Parenthood, and Swedish Medical Center) and developed scalable growth strategies for retail including Savers/Value Village with over 300 locations in the US, Canada, and Australia. Hired and collaborated with best-in-class creative, production, PR, media, and event companies to create and execute complex campaigns to drive awareness and engagement. -
General Manager/Media DirectorOmd Usa Apr 2004 - Jun 2008Administrative 10% | Mentoring 30% | Media Strategy 40% | New Business Development 20% Led a team of 30 media planners and buyers in the Seattle office of OMD. Our focus was mainly on retail, fast food, travel, and healthcare. We partnered with DDB Seattle, a comprehensive integrated advertising agency under the same global holding company, Omnicom. I led new business efforts, consistently exceeding annual goals. It was here where I was fortunate to collaborate with the Issues & Advocacy team to create groundbreaking pro-choice, gay rights, emergency contraception, global health, and anti-drug campaigns. We used grassroots efforts and media in unique ways to bring previously taboo issues to the forefront for clients like PATH, NARAL, The Gill Foundation, Danco, and more. This is the work I'm most proud of.
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Group Director Of StrategyDdb Seattle Nov 1995 - Apr 2004New York, Ny, Us
Teri B. Skills
Teri B. Education Details
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Cal State UniversityCommunication And Media Studies
Frequently Asked Questions about Teri B.
What company does Teri B. work for?
Teri B. works for Northwest Center
What is Teri B.'s role at the current company?
Teri B.'s current role is Senior marketing strategist who thrives in unchartered waters. Retail | Healthcare | Start-Ups | CPG | Outdoor Gear/Apparel | Cannabis | Wine | Non-Profit.
What is Teri B.'s direct phone number?
Teri B.'s direct phone number is +120690*****
What schools did Teri B. attend?
Teri B. attended Cal State University.
What are some of Teri B.'s interests?
Teri B. has interest in Children, Economic Empowerment, Civil Rights And Social Action, Environment, Education, Poverty Alleviation, Science And Technology, Disaster And Humanitarian Relief, Human Rights, Arts And Culture.
What skills is Teri B. known for?
Teri B. has skills like Advertising, Media Planning, Integrated Marketing, Media Buying, Digital Marketing, Online Advertising, Digital Strategy, Analytics, Customer Insight, Mobile Marketing, Social Media Marketing, Digital Media.
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