Created high-profile team from two overworked marketers to a focused, nimble team of eight, including creative services, marketing managers and telemarketers, who earned a proven track record of successfully meeting internal and external clients’ needs. Helped drive company growth through impactful marketing programs and communications.• Augmented depth and breadth of team by defining roles, building relationships with departmental VPs and sales teams, setting up client liaisons, empowering team with ownership of projects and creating marketing plans. Trained team members in creative problem solving and to proactively improving customer experience. Provided monthly status reports on key projects and KPIs to executives.• Expanded team oversight to include demand generation strategy, sales enablement, digital marketing, website design and updates, market research, Thought Leadership, public relations (PR), social media, and leading company’s culture and event team.• Created annual marketing plans to support company strategic objectives and managed marketing budgets. Met challenge to cut annual budget by 60% to avoid personnel cuts, while maintaining project and service levels.• Established digital marketing program by initiating outbound messaging to promote new products. Campaign included weekly emails, web and product catalog updates. Open rates were strong for industry. Owned data management for contacts and developed faster ways to verify and clean email data to improve email reputation score. Established best practices for email communications.

Oversaw marketing department. Provide strategic and organizational direction for marketing in order to drive increased sales.

Direct Mary Kay’s worldwide market research initiatives and provide leadership to a team of market research professionals who execute projects to promote a deeper understanding of the business and anticipate consumer and independent sales force behavior. Lead strategic and innovative efforts to design, plan and execute research projects that yield actionable recommendations for key decisions impacting company business and brand.

Because of an extensive marketing background and a strong analytical aptitude, was promoted to manage strategic research projects and translate research findings into meaningful insights and recommendations. Accountable for sales force research, consumer brand purchase and usage research, as well as being the research liaison for Asia Pacific.

Reported to Vice President of Marketing Supervised team of five who were responsible for selecting, launching and managing new regular line and limited edition products. Worked closely with Production, R&D and Inventory Control to ensure products launched on time with full inventory and minimal excess.