Teriea Lu Email & Phone Number

China

中国 上海市

- 70% New Business Development with C-suits- 10% Internal Marketing on Develop & Deliver - 10% Support MD on China Business Win and drive internal effectiveness- 10% Project base supporting, includes but not limited with cross segement agency pitch management, (agency, KOL/KOC, Media) fee benchmark & auditing, brand-side internal digital transformation re team structure & working flowAchievements:- Kept 30% growth on different biennial projects back to 2020/2022- Dig… Show more - 70% New Business Development with C-suits- 10% Internal Marketing on Develop & Deliver - 10% Support MD on China Business Win and drive internal effectiveness- 10% Project base supporting, includes but not limited with cross segement agency pitch management, (agency, KOL/KOC, Media) fee benchmark & auditing, brand-side internal digital transformation re team structure & working flowAchievements:- Kept 30% growth on different biennial projects back to 2020/2022- Dig & Won businesses on agency review, marketing intellgence and KOL Assessment. Oversee the project & result while managing client relationship. Turns out they all have supported marketers reached 8 -23% saving. Show less

Shanghai

R3 is an independent transformation consultancy. We work with marketers to enhance their return on marketing, media and agency investment, and to improve efficiency and effectiveness. Check out the video:https://www.youtube.com/watch?v=UxBwqW_xNzA

China Shanghai

上海

- Management of Jeep/Porsche/V-zug project- Jeep BSUV&CSUV official website maintenance- V-zug re-fresh better re-launch campaign- i-Health china marketing launch pitch- Porsche Motosport launch campaign- Porsche PTS pitch- Autotalk website maintenance- Montblanc 2018 campaigns(Star Legacy&Boheme&Gifting,ATL )-Vita Group(VLT&Baseline&VNST,IMC)

Shanghai

Client： Kinderjoy/Martel /Pirelli/L‘oreal（Kerastase/YUESAI/CPD Team） Major job： - New product of Kerastase launched - L'oreal CPD team internal digital meeting - Review of Matrell “搭膳吧”campaign phase1 - Matrell “搭膳吧”campaign phase2 revision and lunched - Kinderjoy Children's' Day EC campaign - Retainer of Weibo/Wechat（Kerastase & Pirelli） - Maintenance customer relationship - Project progress and coordinate internal work - In charge of… Show more Client： Kinderjoy/Martel /Pirelli/L‘oreal（Kerastase/YUESAI/CPD Team） Major job： - New product of Kerastase launched - L'oreal CPD team internal digital meeting - Review of Matrell “搭膳吧”campaign phase1 - Matrell “搭膳吧”campaign phase2 revision and lunched - Kinderjoy Children's' Day EC campaign - Retainer of Weibo/Wechat（Kerastase & Pirelli） - Maintenance customer relationship - Project progress and coordinate internal work - In charge of weekly,monthly,yearly report and event report - Monitoring social media and responded immediately Show less

Shanghai

- Provide CRM support for Changan Ford offline Auto show and BTL Event 1. Collect & organize training materials for supervisors and provide offline training for them 2. Design APP for Auto show online data collecting 3. Auto show data import , analysis and summary report 4. Periodically program summary and optimization solution -CRM Support to daily work of Primary Brand 1. Set up general plan & KPI for brand at the beginning the year 2. Plan and execute of CRM… Show more - Provide CRM support for Changan Ford offline Auto show and BTL Event 1. Collect & organize training materials for supervisors and provide offline training for them 2. Design APP for Auto show online data collecting 3. Auto show data import , analysis and summary report 4. Periodically program summary and optimization solution -CRM Support to daily work of Primary Brand 1. Set up general plan & KPI for brand at the beginning the year 2. Plan and execute of CRM support program, collect and organize materials after activities 3. Support to affinity partner and provide related online materials 4. Activity summary report & normally customer data report 5. Annual summary report Show less

Master'S Degree, Applied Psychology

学士学位