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Entrepreneurial and innovative; adaptive and agile. Proven history in achieving results with complex and matrixed corporate management structures in publicly-traded, private and government organizations. Excels at building, inspiring and mobilizing empowered, collaborative teams. A strong believer in the power of authentic brand cultures and value systems. Extensive experience in the development of business and marketing plans and quantified execution. Skilled at synthesizing information and recognizing trends to generate efficiencies. Senior-level executive with a track record of success leading teams across a diverse range of industries including; state-regulated child care and early education, fitness and wellness, business and media analytics, state government, mortgage banking, sports & entertainment and non-profit health and wellness education. Integrated Communications and Marketing leader with extensive brand building and implementation experience. Proven strategic and creative thought leadership with strong influencing and consensus-building skills, informed using business goals, consumer insights and an evolving marketplace. Adeptly manages multiple, complex projects to superior results. CAREER HIGHLIGHTS: • Integral member of COVID-19 Task Force working on-site delivering service to the Meadowlands region throughout the Coronavirus crisis. • C-Suite executive that opened an 83,200 sq ft, state-of-the art YMCA with $10MM budget. • Played key role in 2nd-ever Stadium Naming Rights Deal in US history - Continental Airlines Arena • Produced Live SunSmart events honoring high-profile celebrities and influencers including: Yogi Berra, Bill Cowher, Peter King and US Surgeon General • Built strong marketing and strategic alliances with numerous Fortune 100 clients • Negotiated major corporate sponsorship Agreements, in excess of $10MM each • Directed sales teams for multiple departments • Conceived and activated innovative marketing and promotional programs including high profile celebrity functions, corporate hospitality and product launchesCORE COMPETENCIES: • Extensive strategic positioning experience and P&L responsibility • Expert in sponsorship ROI measurement for fully integrated programs • Possess an enthusiastic and entrepreneurial spirit and tireless work ethic
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FounderPink Balloon Nov 2021 - PresentNew JerseyPink Balloon is a woman-owned New Jersey-based business seeking a personal use Class 5 Retail cannabis license to operate in NJ.Teri Festa is Pink Balloon’s founder and majority member. She has assembled a management team that brings deep expertise in cannabis, enterprise management, marketing, finance, security, compliance, healthcare, retail operations, and more. Pink Balloon’s goal is to build a successful cannabis retail business, offer consumers a safe and exceptional retail experience, while giving back to the communities it serves along the way. -
FounderTeri Festa + Associates Jul 2020 - PresentNew York City Metropolitan AreaWe are a no-nonsense, branding, growth marketing, and business strategy agency dedicated to helping our clients flourish, innovate and succeed in the modern marketing ecosystem.We help businesses create their brand presence and achieve their goals. Our process is designed to empower your brand and outfit your business with the marketing tools and strategic vision needed to succeed. We support your growth, limit your churn, and put you on a solid track to success and profits.TF+A aligns marketing tactics to the appropriate personas with a given campaign for precision targeting and optimal return on investment tying back to a measurable ROI. -
Co-FounderSolar Botanicals Sep 2018 - PresentSolar Botanicals' mission is to develop a portfolio of cannabis-related assets by acquiring operating adult-use marijuana dispensaries and cultivation operations, and by applying for and winning state-issued dispensary licenses. SOBO Life, a retailer of a full line of hemp-based CBD oil extracts and edibles, advocates for plant-based wellness as a holistic approach to a happier, healthier life in mind, body and soul.Celebrating the power of botanicals, we will source the finest quality ingredients from ethical producers who lab-test for impurities and potency ensuring a safe and reliable product. We will do this while appreciating every customer, providing superior service and maintaining the highest level of integrity and commitment to those we serve.Stay tuned for updates. In the meantime, and until we begin selling, you can visit our website for more information. -
Chief Operating Officer - Consultant On Call/Board MemberSeverity Inc. Jul 2016 - PresentFull-service B2B marketing and management transformation agency. Our obsession is growing your business. We disrupt and transform businesses into highly competitive well marketed organizations. Severity provides businesses with specific expertise in every facet of marketing, management, and development, because as things change and critical needs arise, swift, precise action is required - but you must continue to aggressively market. The ability for a business to change its culture's course is mandatory, and that change is a process not an event. That process is called transformation. -
Chief Mission OfficerMeadowlands Ymca Jun 2015 - Jun 2020East Rutherford, NjThe Meadowlands YMCA is a leading non-profit located in Bergen County, New Jersey. The YMCA provides services and programs for youth, adults and families. The Y provides community outreach through our early childhood learning center, the Family Success Center, schools and multiple other community organizations. Services in our main facility range from teen and camp to active older adult and chronic disease programming. Responsible for general operations and leading the marketing and fundraising efforts for the new 83,200 sq ft facility with a $9MM budget. This building is the first full-service Y in the Southern Bergen County community. • Developed from "start-up" and manage the various business divisions within the YMCA including Membership, Youth Programs, Mara Center for Early Childhood Learning, Fitness, Wellness and Chronic Disease programs, School-Aged Child Care, Aquatics program, Training Certificates, etc.• Leader in mission advancement in service to diverse population through strategic fundraising plan for Annual Support Campaigns including Face-to-Face, Grants, Major Gifts and Special Events. Designed and implemented a robust digital advertising program including SEM, earned and paid media and optimized the keywords resulting in an increase in online engagement and program participation e.g. Membership (250% over budget), Summer Camp, Swim Lessons, SACC, etc. • Secured six-figure sponsorship deal with PepsiCo including naming rights of the “Gatorade Gymnasium”, pouring rights and the installation of the Hello Goodness healthy vending program.• Negotiated onsite partnerships with SportsCare Physical Therapy and Meadowlands Café; others are pending. • Re-engineered the Meadowlands Y creative, strictly following YMCA brand standards, and repositioned the product in the marketplace to introduce the New Y to the region. • Forged a strong relationship with the Board of Directors stimulating their contributions of time, talent and treasure. -
Executive Director & Ceo (Volunteer)Live Sunsmart Foundation (Formerly Ray Festa Melanoma Foundation) Jan 1993 - Dec 2017Greater New York City AreaLive SunSmart (www.livesunsmart.org) is a non-Profit organization established to teach everyone - no matter their race, color, age, gender or ethnicity - how to live safely with the sun by making the proper application of sunscreen and other sun safe practices a normal part of people's everyday routine. The incidence of skin cancer is rising faster than all other cancers. Awareness messaging is communicated through social and digital media and by deploying programs/events that encourage a healthy outdoor lifestyle while taking the proper sunsafe precautions.HIGHLIGHTS:Responsible for managing the budget and financial reporting to the Board of DirectorsDirect all educational and brand awareness messaging for the FoundationCollaborate and liaise with Sponsors, Grantors, Government and other FoundationsManage annual coalition-building/fundraising Gala honoring high-profile personalitiesOversee volunteer staff and vendor relationships -
Managing DirectorStellar Concepts Oct 2002 - Jun 2015Greater New York City AreaStellar Concepts (www.stellarconcepts.biz) consistently capitalizes on growth opportunities for their clients, develops unique, customized marketing strategies and partnerships across multiple platforms and implemented directives that achieved strong, measurable and sustainable results. Specialties included; evaluating, formulating and executing management plans ensuring an efficient process, drafting investor presentations securing financing for start-ups, and driving the marketing and sales of established brands and created launch strategy for new products. Partial Client list: Severity Inc, Cliffhanger Productions, ChampionsWorld Soccer's Manchester United Tour, Atlantic League of Professional Baseball, Archerfield Links (East Lothian, Scotland), Vidavee, Fangoria Entertainment, GateMate. Clifton Center for the Arts, MasterCard; Pepsi; Sharp Electronics; Continental Airlines; Anheuser-Busch; Miller Brewing Co; American Express; CIT Group; Wachovia Bancorp; Konica-Minolta, Domino’s Pizza, Dunkin’ Donuts, Blue Cross/Blue Shield, The Newark Bears (independent Minor League baseball), NY/NJ Super Bowl, etc.ACCOMPLISHMENTS:● Created Business Plans and Strategic Marketing Plans for start-ups as well as established businesses looking to grow● Consulted on new business opportunities that lead to the optimization of revenue potential● Established and negotiated agreements with major sponsor brands from the financial, CPG, electronics, technology and media industries.● Consulted on organizational positioning/reputation building, creativity, innovation and collaboration as keys to success● Cultivated and managed client relationships and executed corporate hospitality, fundraisers, customer loyalty programs, and meetings -
Nielsen Global Sports PracticeNielsen Jun 2007 - Mar 2013New York, NyNielsen (www.nielsen.com) is the world's leading provider of marketing information, audience measurement and business media products and services. The Nielsen Sports practice works closely with sports leagues, teams, networks, advertisers and agencies, drawing from the unparalleled range of information and expertise for "Watch and Buy" insights across The Nielsen Company. Our analytics on fan behavior are culled from the three-screens (local and national TV ratings, online & mobile) intelligence, sponsorship engagement, advertising expenditure data, fan consumption behaviors and attitudes and sales lift.Accomplishments:• Increased revenue by 35% by extending to new verticals while fully penetrating teams and leagues from all professional organizations including MLB, NHL, NASCAR, PGA Tour, LPGA, IndyCar, American LeMans and NCAA• Created fully-integrated valuation models based on sponsors’ goals and sales objectives using fused data sets from the three screen media measurement (TV, Internet and mobile) , consumer behavior and demographic/psychographic profiles• Created syndicated sponsorship reports for each League beginning with League-wide insights and then comparing team market information to other professional teams within the market as well as how the team ranked across the league for TV ratings and advertising spend • Product Leader for FANLinks, a consumer measurement tool that integrates the purchasing behavior of US Households with fan avidity giving clients detailed transactional data by fanship level. Responsible for managing the overall service including identifying new sports to incorporate in the survey as well as the processing methodology to keep the sample projectable and trendable year over year. -
Owner Operated Branch ManagerResidential Home Funding Mar 2005 - Jun 2008Bloomfield, New JerseyLicensed Mortgage Banker~NJ Dept. of Banking & Insurance NJ, NY, PA, FL~NMLS~34973~Equal Housing Lender -
Meadowlands Sports Complex | Vice President Of Marketing & Corporate Partnerships, CmoNew Jersey Sports And Exposition Authority Jun 1996 - Oct 2002Greater New York City AreaThe Meadowlands Sports Complex, consisting of Giants Stadium, Continental Airlines Arena (now the Izod Center) and Meadowlands Racetrack, entertained over 8 million spectators annually. Operating budget of $150MM. 300; Managed a staff of 13-15 full-time employees.• Controlled $3.5MM Operating Budget• Actively Sourced, Directed, Negotiated and Sold Corporate Advertising and Sponsorship Packages; generating over $13 million per year in traditional and non-traditional segments• Instrumental in the Naming Rights Deal of the Meadowlands Arena; one of the first buildings in modern history to sell those rights• Managed the NJSEA's internal public relations & media relations departments• Directed the efforts and work products of external advertising agency through brand development and logo initiatives for Complex (including advertising, collateral and research). • Guided integrated client event promotions, extending client value and increasing ticket sales by 10% annually• Created special events for patrons and sponsor hospitality surrounding major attractions• Launched the initial website; led multi-facility coordination efforts• Successfully maintained 100% sold-out status of Stadium Luxury Suite sales during tenure; ensured 85% client retention rate• Acted as chief liaison to on-site food concessionaire in negotiated agreements Client List – partial: American Express, Anheuser-Busch, Coca-Cola, Continental Airlines, Konica Film and Cameras, McDonald’s, New York Times, Pepsi, Sharp Electronics, Trump Hotels and Resorts, Verizon, Wachovia Bancorp -
Director Of MarketingNew Jersey Sports And Exposition Authority May 1993 - May 1996New York City Metropolitan AreaResponsibilities:● Collaborated in selling naming rights of Meadowlands Arena to Continental Airlines● Developed and presented sponsorship proposals of multi-year deals ranging from $100,000 to $29,000,000● Special event planning for sponsors and corporate partners to fully leverage their relationship● Created and implemented activation programs designed to drive sales of sponsor goods and services as well as promote ticket sales● Cross-promotions for special events
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Marketing ManagerNew Jersey Sports And Exposition Authority May 1991 - Apr 1993East Rutherford, Nj
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Marketing CoordinatorNew Jersey Sports And Exposition Authority Jul 1990 - May 1991Greater New York City Area
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Founder And Owner/OperatorDoin' Dishes Nov 1996 - Oct 2001Montclair, NjDoin' Dishes was one of the first "paint-your-own" ceramics studio in the country and helped launch a new industry. Weeks after the retail door was opened, Entrepenuer Magazine (Dec 1996 issue) listed the "Hottest New Businesses of 1997" and paint-your-own ceramics was at the top of the list. The business was so successful that it was sold in late 2001 and is still operating today under new management.Different from traditional ceramic studios, these contemporary studios are located in bustling retail locations and boast a hip, coffeehouse-like atmosphere. Here, the future Picassos of the world are given all the necessary materials to create their own works of art on functional, prefabricated pottery pieces such as platters or mugs.
Teri L. Festa Skills
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Frequently Asked Questions about Teri L. Festa
What company does Teri L. Festa work for?
Teri L. Festa works for Pink Balloon
What is Teri L. Festa's role at the current company?
Teri L. Festa's current role is Teri Festa + Associates.
What is Teri L. Festa's email address?
Teri L. Festa's email address is tf****@****pts.biz
What is Teri L. Festa's direct phone number?
Teri L. Festa's direct phone number is +120156*****
What schools did Teri L. Festa attend?
Teri L. Festa attended Ithaca College, Montclair High School.
What are some of Teri L. Festa's interests?
Teri L. Festa has interest in Children, Health.
What skills is Teri L. Festa known for?
Teri L. Festa has skills like Marketing Strategy, Sponsorship, Integrated Marketing, Marketing, Advertising, Event Management, Event Planning, Public Relations, Management, Sports, Media Relations, Sports Marketing.
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