Teri Gidwitz Email & Phone Number

Helped launch the organization. Developed and provided digital tools to volunteers hosting launch livesteam viewing parties to enable collection of contact information of event attendees. Currently participate in text messaging campaigns to get out the vote, support electoral issues and drive attendance at events across the country.

Direct groups of fellow volunteers to provide service grants to local non-for-profit organizations. Recruit, train and build effective teams to provide pro bono consulting services in website development and enhancement, and other marketing and strategy-driven projects. Serve as senior point of contact for client executive sponsors and Taproot administrative staff.

Greater Chicago Area

Obtained Google Ad Grant for the organization and manage Google Adwords. Manage content on organization’s Wordpress website. Oversee social media efforts across Facebook, Twitter and Instagram. Assist with publicity for events as well as on-site event management. Administrate grant program. Became Board President as of January 2018.

With a focus on the 2018 midterm elections, trained and led teams of volunteers to conduct online organizing, including text messaging campaigns, data entry, virtual phone banking, operating organization's Help Desk and more.

Built and managed community of first-time organizers using tools including Slack, conference calls and social media. Developed digital tool kit, featuring event how-tos, messaging guide, social media recommendations, etc. Participated in and troubleshot deployment of Action Network event management system to list and promote each Sister March. Resulted in over 700 Sister Marches held globally.

Greater Chicago Area

Served as team leader in IL-5 Congressional District to get Sanders on the state primary ballot. Conducted local canvassing and phone banking. Joined National Data team; collaborated in developing a process enabling field organizers to upload handwritten volunteer sign ups collected at barnstorms which would then be processed by distributed team of volunteers. Handled training and on-boarding of volunteers. Administrator and community manager on several unofficial campaign-related Facebook pages including Chicago For Bernie Sanders, Illinois For Bernie Sanders, Illinois Women For Bernie Sanders and more.

Oversaw Account Management team. Hired, trained, developed and supervised all account management personnel from Account Directors to Account Analysts. Troubleshot all agency/client relationships as needed. Consulted assigned clients on digital marketing techniques and strategies. Directed internal teams in execution of clients’ goals, including paid (PPC) and organic search marketing campaigns (SEO), web development, social marketing management, conversion rate optimization, general usability, email marketing, and others as needed. Tracked and assessed results via web analytics tools, and use insights gained to drive optimization and improvement.

Consult 10+ clients on digital marketing techniques and strategies. Direct internal teams in execution of clients’ goals, including paid and organic search marketing campaigns, web development, social marketing management, conversion rate optimization, general usability, email marketing, and others as needed. Track and assess results via web analytics tools, and use insights gained to drive optimization and improvement.

Provide eBusiness and general management expertise and leadership to various clients across a range of industries. Projects include web site redesign and enhancement, social network marketing planning, strategy and execution, and overall business strategy and planning. For Taproot Foundation projects, oversee groups of fellow volunteers to provide service grants to local non-for-profit organizations. Recruit, train and build effective teams to provide pro bono consulting services in website development and enhancement, and other marketing and strategy driven projects. Industries - Non-profit, digital music, civic/sports, construction, and others.Clients - Taproot Foundation, National Able Network, Daniel Murphy Scholarship Fund, Best Radio You Have Never Heard, Chicago 2016, and others.

Assisted with various duties at National Volunteer Headquarters in Chicago. Contacted donors with foreign addresses to verify US citizenship, screened major donors using Lexis-Nexis and other databases, solicited supporters for travel to battleground states, called likely voters and supporters in battleground states to encourage voting and support of the campaign, helped manage ad hoc phone bank locations in days preceding Election Day, etc.

Responsible for all eBusiness activities for US bank card and private label card division of major global bank. Covered marketing, operations, strategic development. Focus included new account originations through online marketing and direct mail e-response, partnering with merchant clients to offer credit to consumers, providing highly utilized customer self service through transactional websites and generating revenue and cost savings through sales, service and cross-sell, both on our websites and through opt-in email communication. Directed team of 66+ professionals across five cities, generating ~$120 million in annual revenue and $76 million in cost savings from 23 consumer facing websites and associated online marketing initiatives. Integrated teams and business practices from two merging business units.

Responsible for all eBusiness activities for US credit card division of major global bank. Covered marketing, operations, strategic development. Focus included new account originations through online marketing and direct mail e-response, providing highly utilized customer self service through transactional websites and generating revenue and cost savings through sales, service and cross-sell, both on our websites and through opt-in email communication. Directed team of 55+ professionals across five cities.

Established strategy, hired and trained team and oversaw all online marketing activity, as well as prioritizing and supervising building of web site functionality including online card applications, online customer self-service center and cross-sell and upsell capabilities. Focus included new account originations through online marketing and direct mail eresponse, driving cardmembers to highly utlized customer self service transactional websites and generating revenue and cost savings through sales, service and cross-sell, both on our websites and through opt-in email communication. Persuaded colleagues focused on traditional marketing techniques to allocate budget to online campaigns. Expanded budget by delivering results generated through a careful test & learn approach.

Managed the marketing and promotion of several music websites including Tunes.com, RollingStone.com, DownBeatJazz.com, jamTV.com & TheSource.com.Established department to develop & execute marketing plans.• Structured & managed the internal multi-department promotion development process.• Worked closely with business development, artist relations & radio teams to set & achieve corporate goals.• Developed relationships with key marketing partners to generate mutually beneficial promotions.• Managed agencies to develop on- & off-line advertising plans. Online campaigns consistently exceeded industry standard in click-through rates & cost-per-click. • Participated in internal development of advertising & promotion creative.• Developed revenue-generating ideas to assist sales staff in responding to client demands.• Initiated & supervised college internship program for the organization.

WXRT-FM/WSCR-AM Director of Marketing & Promotions • Worked with creative resources to produce award-winning advertising. • Re-designed quarterly listener newsletter. • Developed strategic partnerships with local and national organizations and businesses, such as Chicago International Film Festival, Mayor's Office of Special Events, Steppenwolf Theatre, City Year, etc• Created Chicago’s first commercial radio station website.• Developed revenue-generating tools to assist sales staff in responding to client demands.• Established WXRT/WSCR Foundation to facilitate participation of audience and allow more flexibility in making contributions to local charities. • Introduced Chicago's first all-sports talk radio station. • Directed 5-person department responsible for activity for both stations, creating growth warranting establishment of separate station marketing staffs.

Planned and executed promotions for consumer brands including Suave, Finesse, Salon Selectives & Degree, as well as new products. • Responsible for $30MM in annual promotion spending.• Participated in developing revolutionary “Free Product” coupon method of sampling for new product introduction of Degree Anti-perspirant.

Managed promotion and advertising planning and execution for a variety of clients including LouverDrape and Follett College Bookstores.

Created and sold a variety of sampling and couponing events to consumer package goods clients.

Contributed to the development and execution of advertising and promotional activities for General Mills Fruit Corners and Fruit Roll-Ups brands.

Mba, Marketing/Finance

Activities and Societies: Beta Gamma SigmaDean's List each quarter

Ba, Psychology

Activities and Societies: Dorm house president, orientation leader, alumni council tour guide, etc. Psi Chi national psychology honors.

Education record