Teri Herbstreit Email & Phone Number

Dayton, Ohio, United States

Oversee and manage public relations and marketing, and strategic communications of Washington-Centerville Public Library, one of the best libraries in the country. Research, plan, develop, prioritize, execute, and evaluate marketing communications in support of the library’s strategic plan. Drive brand strategy to align with organizational goals. Develop and implement brand guidelines, and manage marketing channels including social media, website, and campaigns to ensure brand consistency. Collaborate with diverse teams of librarians, staff members, and community partners to engage and educate library audiences, stakeholders, and influencers on the library’s impact and value. Develop marketing communications strategic planning; Create engaging and informative stories and execute media and content strategies that promote the library's mission, programs, and services. Direct content and messaging strategy and maximize digital performance implementing SEO strategies and tools. Create, and/or edit copy for marketing tools and campaigns. Implement marketing communications strategies including coordination of marketing projects from concept to completion.Cultivate and maintain press contacts and craft press releases and statements. Develop and in the event of crisis, execute a crisis communications management plan.Serve as advocate to legislators and community leaders when necessary, providing messaging and information.

Dayton, Ohio

Manage end-to-end strategic panning and execution of muti-channel marketing plans, content and analytics to drive lead generation for business-to-business consulting company Primary writer and content creator for social posts email campaigns, sales collateral, website content, trade show materials, press releases, etc. Work with cross-functional US and India team to develop execute and track marketing campaigns and tactics ensuring brand standards.Collaborate with consulting marketing director, executive team and subject matter experts to implement marketing plans and thought leadership.

Dayton, Ohio, United States

Marketing Communications professional on creative and product development team that drove $595M in net sales for school ($229M), planning ($134M) and office ($232M) categories. Key consumer and business-to-business brands included Five Star, Mead, AT-A-GLANCE, Cambridge, Swingline, Quartet, and TruSens. Wrote in-product content, email campaigns, packaging, brand launch materials, channel promotions, video scripts, press releases and more. Researched and wrote content for psychosocial, and fashion trends for global use in product development and marketing. Created and executed digital marketing content plans, including blogs, web pages, and social media with special consideration to SEO, and mobile marketing. • 2022: $1,661,656 in gross profit from organic search across D2C (Digital to Consumer) 44.67% increase in blog sessions • 2021: 124% YOY increase in AT-A-GLANCE web traffic from social channels. 39.09% YOY (July-Dec) increase in organic traffic for Daytimer.com, leading to an 80% increase in revenue from organic search. $629,780.96 in 2021 compared to $348,966.90 in 2020. • Hand-picked by Creative Director as one of four creators of Cambridge website.

Dayton, Ohio Area

Led and mentored a diverse department of editors/content creators. Wrote content for products¬¬–including licensed items, brand guidelines, email campaigns, packaging, press releases, trend copy for new designs and customer/channel presentations. • More than 8,400 products were proofread and edited annually. • Led transformation from paper proofing/editing to digital resulting in a $175K yearly cost reduction.

Dayton, Ohio Area

Managed all operations: marketing, legal, community involvement, maintenance of 1M residential rental property company.

Dayton, Ohio Area

Acquired and managed marketing communications clients. Led project teams to develop marketing campaigns that effectively built brand image and drove sales. Developed marketing programs for variety of business-to-business clients. Used an integrated approach to create balanced programs for clients to build their brands and businesses. Managed corporate marketing and communications functions for various clients including brand management, PR, media relations, corporate positioning, product launches, advertising, sales collateral and trade show marketing. • Increased sales by 30 percent by acquiring and managing new large account.

Dayton, Ohio Area

Created all national promotions for cat products. Handled all print and point-of-purchase materials and managed agencies for launch of Eukanuba Cat Food. Developed trade show concepts and materials, and managed production companies and art directed ad and commercial shoots. • Sales increased 200–400 percent per promotion.

Dayton, Ohio Area

Developed media relations strategies and plans. Pitched stories, managed media requests, wrote and secured placements of press releases. Developed and implemented crisis communications plans. Planned and implemented strategic marketing plans for numerous hospital departments.• More than 250 media placements per calendar year including national media stories (20/20, 48 Hours, etc.)• Hand-picked by hospital CEO to redesign the resident recruitment for primary care physicians.• Personally responsible for 425K annual cost reduction

Master'S Degree, Management

Bachelor Of Arts (B.A.), Communication And Media Studies, Magna Cum Laude