Responsible for growing and expanding Nursa’s business on the ground in the Midwest, overseeing Nursa’s P&L in the region, customer acquisition, retention, engagement, and metric success. Building and leading a team responsible for end-to-end business performance and setting and executing a vision for a high-growth company in a fast-moving, dynamic, and multi-sided marketplace.

Open US Market for Israeli healthcare/consumer medical device start-up. Establish implement, and manage partner programs for direct, eCommerce, and reseller sales channels. Redefine sales cycle, launch implementation and structure effective use of the CRM, automating workflows. Build/manage forecast for US sales channels. Collaborate with the exec team and cross-functional partners, internal and external, to define product and market strategy. Serve as the company ambassador and industry influencer to the US Market via business development activity, at industry events, and in public webinars.

Operated $5M annual revenue Home Care/Medical Staffing business with a team of 85 office and clinical field team members. Managed P&L and operated with agility to ensure meeting weekly EBITDA objectives while maintaining core values. Oversaw regulatory, HIPAA, OSHA, and clinical compliance and Joint Commission Accreditation. Led team with a mission of helping them grow as employees and whole humans; developed KPIs and provided coaching to achieve them, set short-term and long-term goals with each employee and guided them in building a plan to reach them and advocated for employees, internally and externally. Led team, company, and clients through the COVID-19 pandemic and all that entailed for a healthcare service delivery team, operating in consumer homes, skilled nursing facilities, senior living communities, and medical provider offices.

Responsible for sales in 10-state region for venture capital-backed videoconferencing innovator. Established, managed and grew customer relationships with Fortune 500 companies within the region. Managed recruitment, on-boarding and growing relationships with distribution channels within the region, including crafting and delivering sales and operations training. Served as company representative at executive-focused industry events, developing and delivering presentations and participating in panel discussions. Liaison to the marketing organization to refine implementation of Salesforce.com as used by the sales team.

Licensed Real Estate Broker – Represented clients in acquiring and selling residential property in Chicago, consistently closing up to $9M per year, earning high-volume sales awards from @properties and Chicago Association of Realtors. Earned the exclusive right to sell and market properties for a highly regarded north-side real estate developer. Crafted and delivered new hire training for 150+ agents per year. Served as mentor to new agents. Managed all resources and business elements, including human capital, for Krieger Gries LLC. Awarded “Rookie of the Year” award in first year.

Global Account Manager – developed and maintained relationship with 30 fortune 500 companies in a 13-state region. Sold over $8M in annual sales of videoconferencing hardware and services. Moved 3 major accounts from the competition to Polycom.Territory Manager – responsible for growing revenue in existing account base, uncovering and selling to accounts who are new to videoconferencing and converting competitive accounts to Polycom in a 3 state territory Also responsible for relationship development and training of reseller base (300+ people) in this territory.Activities included: Create and deliver sales presentations of technology education and product presentations to customer technology teams, purchasing departments and VP and C-level officials. Create and present seminar material to groups of 5-300. Create and present training sessions for 5-50 reseller partners. Give detailed product demonstrations to customers and resellers. Organize and execute executive briefings for customers, either at Polycom headquarters or over videoconferencing. Manager and present weekly forecast reports. Act as liaison between customer and polycom for entire spectrum of relationship needs including engineering and development, customer service, product service and support and international interest. Spearheaded formation of Polycom User Group and first User Group Conference.

Created a distribution channel of 8 partners for a mid-market Siemens product that was being introduced in the United States. Managed the channel development process from start to finish, including the sales cycle, contractual agreement, training and integration of the Siemens product into the channel’s existing product line. Participated on the corporate team for developing the Siemens distribution model for introducing their product to the united states. Activities included: cold calling up to 40 prospects per day. Sales presentation campaigns of up to 4 accounts per day. Product demonstrations to channel management and sales teams, and to end-user customer base. Creation and delivery of training and go-to-market strategies for channel management and sales teams (1-40 people per session). Create incentives and promotions for channel sales teams to sell the Siemens product. Manage a weekly forecast of channel recruitment and end-user sales for Siemens Management teams.

Created and executed distribution strategy for consumer-based videoconferencing products, including retail, catalog and web-based sales channels. Managed life cycle of existing products and created and managed life cycle for new products in development. Developed messaging, chose target markets and optimal price points and promotions for all products in my line.Activities included: Sales and training presentations to 3Com Sales and Marketing teams of 5-100. Sales presentations to Distribution customers. Managed tradeshow presence, design, staff and demonstrations/presentations for $50,000+ booths. Managed a nation-wide network of CyberCafe’ relationships with 3Com. Worked daily with advertising, sales, distribution, packaging and marketing teams to successfully move product through life cycle and/or launch new products.

Assisted 30+ channels in the Midwest in selling PictureTel Products.Activities included: Creation and execution of seminars to 50+ people. Cerate and present training sessions to reseller community of 5-100+ people. Assist resellers on customer sales calls. Conduct detailed product demonstrations for reseller and end-user customers. Write and distribute regular newsletter communication to reseller community. Organize and Manage annual trip to PictureTel headquarters for 30-50 top resellers for intensive training and executive interaction.