Terilyn Choi Email & Phone Number

Los Angeles Metropolitan Area

• Executed acquisition and engagement customer journeys for different subscription businesses
• Partnered with the Product, Engineering, and Strategy teams on program requirements to translate the framework into automated on-device communications, leveraging new message placements, recommendation models, and.
• Optimized message performance through A/B experimentation to ensure timely read-outs and insights for new iterations
• Produced technical documentation outlining new… Show more
• Produced technical documentation outlining new datasets, program details, and expected user experiences for ongoing initiatives
• Advised on customer journey design solutions and prioritization of projects by assessing product objectives, platform capabilities, and data needs Show less

Remote

• Ideated omnichannel marketing campaigns to drive user engagement and customer lifetime value
• Constructed a net new onboarding program due to a company rebranding with revamped design modules to adhere to updated brand guidelines
• Monitored campaign performance for operational integrity and identified any deviations or issues with the targeted audience for additional troubleshooting
• Delivered monthly data reports, utilizing performance metrics and market trends to assess the… Show more
• Delivered monthly data reports, utilizing performance metrics and market trends to assess the health of campaigns Show less

San Francisco Bay Area

• Executed segmentation and A/B testing strategies to drive customer acquisition and conversion
• Consulted with cross-functional teams on retention marketing initiatives regarding test design, strategy, and implementation for targeted promotions and broadcast campaigns
• Established and maintained scalable processes for multi-touchpoint lifecycle triggers to ensure best automation and optimization practices
• Advised clients on go-to-market plans by leveraging data sets to increase… Show more
• Advised clients on go-to-market plans by leveraging data sets to increase brand loyalty and improve the customer experience Show less

San Francisco Bay Area

• Managed 1,000+ marketing campaigns, leveraging Epsilon’s email marketing platform, executing end-to-end production of creative development, deployment, and reporting
• Delivered robust data reports, utilizing performance metrics, market trends, and industry benchmarks to assess the impact of marketing programs
• Created business playbooks that served as a framework for standard operating procedures, best practices, and optimization techniques for the organization to reference and… Show more
• Created business playbooks that served as a framework for standard operating procedures, best practices, and optimization techniques for the organization to reference and maximize on specific marketing objectives
• Produced contracts for custom projects and formalized technical documentation that outlined keydeliverables to establish client expectations and timelines for project completion Show less

San Francisco Bay Area

• Managed training workshops to drive product adoption and educate clients on new features and future offerings slated on the quarterly roadmaps
• Institutionalized operational processes to streamline the automation of marketing campaigns and increased the team’s speed to market from five to three business days
• Developed weekly data reports that parsed out campaign metrics by clients’ different businesses to analyze growth and performance

San Francisco Bay Area

• Executed weekly account calls and produced agendas, status updates, and follow-up documentation of all work in progress items
• Collaborated with the product team to identify defects and release dates for fixes to improve the user interface experience and help resolve backend issues

London, United Kingdom

• Implemented a competitor price analysis to scope and prioritize product initiatives
• Conducted creative requests such as email blasts and online banners for promotions and new product launches on both the company and online retailers’ websites
• Oversaw social media competition on the company’s digital platforms, Instagram and Facebook
• Administered 3,000 new customer data into Salesforce database

San Francisco Bay Area

• Conducted prospect research on individual, foundation, and corporate donor(s)
• Audited excel files of donors’ contributions to ensure that their gifts were routed to the respective students
• Managed 1,000+ current and endowed scholarships by linking them to their fiscal year financial summaries accordingly
• Performed in-house organizational functions such as updating excel sheets, recording inventory, and working high visibility annual events

Bachelor'S Degree, Marketing

Activities and Societies: Women in Business, American Marketing Association

London Internship Program, European Advertising And Marketing

Activities and Societies: Semester Abroad in London

Education record