Teri Richter Email & Phone Number

Cleveland, Oh, Us

Irvine, California, Us

San Francisco, California, Us

Santa Clara, California, Us

Promoted into Sr. Director role to continue to grow web presence with appropriate authority. Focus was on both technical elements and web marketing with a goal of running stable, secure, compliant, lead generating, optimized websites which support existing business and grow new business. • Grew team to 12 full time employees by modifying relationship with underperforming contractors and using that budget for new headcount and negotiating pay increases for valuable team members• Oversaw implementation of a Web Application Firewall to protect web properties from security threats and attacks• Drove Overhaul on homepage of main .com property using learnings from years of data-driven optimization to drive a 10% increase in conversions from users who entered on homepage• Empowered development team to drive innovative projects, explore DevOps and bring CI/CD and automation into the release process• Drove web strategy including technology stack, overall vision, ensuring alignment with go-to market strategy and daily operations. Projects of note: - Homepage redesign using data driven principals along with the knowledge gained from two years of consistent experimentation resulting in a significant increase in conversions- Paid ad landing page redesign resulting in a 33% increase in overall conversions and a 170% increase in qualified leads- Experiment on Try Now Vs Download language led to a 39% increase in form submits, a 45% increase in trial downloads and a 6% improvement in bounce rate

Santa Clara, California, Us

Promoted to continue to grow web team and drive consistent innovation and optimization across web properties. Added web analytics and content moderation to the team.• Increased conversions across .com websites by 24.45% YOY Q1 2021 & Q1 2022 through executing on strategic web enhancements & data-driven A/B testing to optimize conversion rates• Drove successful strategy and execution of integration of websites gained through acquisition into web infrastructure while protecting conversion rate and lead flow, preserving SEO through comprehensive redirect strategy, and consistently delivering before set deadlines.• Mentored web team and drove collaborative projects to improve google lighthouse scores by more than 100% in FY21, bringing websites up to meet core web vitals for the first time at TIBCOProjects of note: - Drove redesign of complex navigation on tibco.com to better support nearly 50 products and over 70 solution pages, resulting in an 8% increase in conversions and a 4% increase in pages per session. - Experiment creating a two-step form for the contact sales page including product related content drove a 36% increase in form submits.- Drove project to design and add a multi-step form guiding prospects to targeted information based on their choices led to a 42% increase in form submits site-wide, and notably 85% of users who took part in step two of the form went onto step three. - Drove integration of websites obtained through acquisition into existing web infrastructure

Santa Clara, California, Us

Promoted to manage larger web team pairing development team with content management, web strategy and project management to create a powerful, high functioning team. Scaled processes and execution to consistently and reliably deliver high-visibility projects on the web.• Oversaw implementation and development of personalization engine facilitating personalized account based marketing campaigns and broad vertical campaigns driving consistently elevated conversion rates for personalized campaigns.• Reimagined and Overhauled homepage of main .com website cutting out input from all other teams and executives to deliver a short, concise, completed different homepage designed to deliver a strong value proposition and drive traffic down a carefully curated path.Projects of note: - Drove implementation of a personalization engine to enable personalized industry based vertical campaigns and ABM campaigns. - Used data collected through A/B tests to redesign solution pages, driving an 18% increase in form conversions

Santa Clara, California, Us

Recruited into Lead Developer role to overhaul the web presence and build web development team. Led project to reimagine and re-architect main .com website, transforming it into a scalable, early to market Drupal 8 multisite. Then, devised a system to host many websites on a single codebase, streamlining the maintenance and enhancement of these websites. Mentored and cultivated front and back end development team into high performing, capable web professionals. • Spearheaded re-development of large .com web property on a scalable CMS collaborating with a cross functional team to ensure business goals were exceeded and brand standards were met.• Planned and implemented an XP release methodology to ensure releases were stable, secure and well-tested before deployment • Integrated websites with Marketo which fed through to Salesforce.Projects of note:- Led development on 12 enterprise level websites at TIBCO- Led redesign of www.tibco.com on an early implementation of Drupal 8. - Led redesign of www.jaspersoft.com from Drupal 7 to Drupal 8- Fully integrated 6+ standalone websites into existing tibco.com web infrastructure due to changes in business strategy and acquisitions- Built, hosted and launched two WordPress blogs

Aurora, Colorado, Us

Jacksonville, Fl, Us

Responsible for administrating the production software system of 5 FNF Colorado companies.

Us

Bachelor Of Science, Computer Information Systems - Enterprise And Web Application Development

Music Education