Teri Richter Email & Phone Number

Irvine, California, US

San Francisco, California, US

Santa Clara, California, US

• Promoted into Sr. Director role to continue to grow web presence with appropriate authority. Focus was on both technical elements and web marketing with a goal of running stable, secure, compliant, lead generating.
• Grew team to 12 full time employees by modifying relationship with underperforming contractors and using that budget for new headcount and negotiating pay increases for valuable team members
• Oversaw implementation of a Web Application Firewall to protect web properties from security threats and attacks
• Drove Overhaul on homepage of main.com property using learnings from years of data-driven optimization to drive a 10% increase in conversions from users who entered on homepage
• Empowered development team to drive innovative projects, explore DevOps and bring CI/CD and automation into the release process
• Drove web strategy including technology stack, overall vision, ensuring alignment with go-to market strategy and daily operations. Projects of note: - Homepage redesign using data driven principals along with the.

Santa Clara, California, US

• Promoted to continue to grow web team and drive consistent innovation and optimization across web properties. Added web analytics and content moderation to the team.
• Increased conversions across.com websites by 24.45% YOY Q1 2021 & Q1 2022 through executing on strategic web enhancements & data-driven A/B testing to optimize conversion rates
• Drove successful strategy and execution of integration of websites gained through acquisition into web infrastructure while protecting conversion rate and lead flow, preserving SEO through comprehensive redirect.
• Mentored web team and drove collaborative projects to improve google lighthouse scores by more than 100% in FY21, bringing websites up to meet core web vitals for the first time at TIBCOProjects of note: - Drove.

Santa Clara, California, US

• Promoted to manage larger web team pairing development team with content management, web strategy and project management to create a powerful, high functioning team. Scaled processes and execution to consistently and.
• Oversaw implementation and development of personalization engine facilitating personalized account based marketing campaigns and broad vertical campaigns driving consistently elevated conversion rates for personalized.
• Reimagined and Overhauled homepage of main.com website cutting out input from all other teams and executives to deliver a short, concise, completed different homepage designed to deliver a strong value proposition and.

Santa Clara, California, US

• Recruited into Lead Developer role to overhaul the web presence and build web development team. Led project to reimagine and re-architect main.com website, transforming it into a scalable, early to market Drupal 8.
• Spearheaded re-development of large.com web property on a scalable CMS collaborating with a cross functional team to ensure business goals were exceeded and brand standards were met.
• Planned and implemented an XP release methodology to ensure releases were stable, secure and well-tested before deployment
• Integrated websites with Marketo which fed through to Salesforce.Projects of note:- Led development on 12 enterprise level websites at TIBCO- Led redesign of www.tibco.com on an early implementation of Drupal 8. - Led.

Aurora, Colorado, US

Jacksonville, FL, US

Responsible for administrating the production software system of 5 FNF Colorado companies.

US

Bachelor Of Science, Computer Information Systems - Enterprise And Web Application Development

Music Education