Marketing And Communications Manager
Current• Oversee the communications, both internal and external; responsible for promoting a positive image of the Association through press releases, member benefits, promotional pieces and other materials for dissemination to members and the public and meet the objectives of the SMDRA Strategic Plan.• Develops and manages a broad range of member and public communications including member events, classes, media relations, publications, and marketing materials. Maintains the website and utilizes Adobe Suite skills to produce print and media.• Oversees the administration of e-mail marketing and social media functions.• Responsible to direct activities that educate members about services, programs and products available through the Association and enhance the general public's knowledge and appreciation of REALTORS® and what they do.• Assist in a continual program of Public Relations designed to improve relationship with the press and disseminating information on the accomplishments and activities of REALTORS® and the Association. • Manages the SMDRA.com website using Wordpress, including calendar updates, files/links, new features and revised content. Coordinate content revisions, in collaboration with other staff, and write copy for all website updates. Promote website to membership through various marketing initiatives. Review all content ongoing and annually. • Creates marketing pieces in both print and electronic, including class and events flyers, eCards, event posters, RPAC items, marketing session materials to include mailing cards, promotional items, and other items as needed requiring expert level of Adobe Creative Suite (Photoshop, InDesign, Illustrator, Premiere Pro, Lightroom and Acrobat Pro)• Develops content and promotes Affiliate member advertising for the on-site video communications including a PowerPoint for the Five Motion video system• Assists with signage and branding of SMDRA.• Video creation and editing for use in social media channels
