Ikaros Cleantech is your workplace safety expert, part of Manutan Group, with 2 200 people operating 25 subsidiaries in 17 countries.My work as Business Unit Manager of Ikaros Cleantech brand, as part of Manutan Group consists of leading activities in all markets, defining and implementing the short/medium term profitability turnaround strategy, with focus on new go-to-market and digital transformation for better efficiency.MAIN RESPONSIBILITIES:• Develop and launch Ikaros Cleantech business activities across all markets• Create and implement vision and strategy for “IKAROS 2025”• Build and lead a cross-functional business development taskforce within an international matrix organization, to fulfill the strategic roadmap and achieve the vision• Lead the digital transformation process• Ensure the sustainable growth of product & customer portfolio• Develop the salesforce while renewing sales & pricing models• Create a training program to deploy globally• Create and implement marketing strategy; focus on improved brand identity, value proposition, online performance and ROMI.• Budget + P&L responsibility• Part of the Nordic management team, reporting to Manutan Group Nordic Managing DirectorACHIEVEMENTS:> Strategic roadmap in place + Taskforce delivers weekly roadmap milestones.> Profit back to break-even 1st year > Profitable 2nd year.> Revenue >10% growth at improved cost efficiency. Digital sales +150% growth.> New pricing methodology and dynamic agreement pricing guidelines enforced.> Full concept launches in 2 new markets + Limited concept launches in 12 new markets.> Training program deployed globally.

Ikaros Cleantech is your workplace safety expert, part of Manutan Group, with 2 200 people operating 25 subsidiaries in 17 countries.As CBDO for Ikaros Cleantech my main responsibilities were:• Working as part of Nordic management team• Sales & customer relations for distributors and strategic accounts• Analyzing, developing and reorganizing Nordic business processes• Developing the range of products and services• Contributing to Nordic sales & marketing strategy• Managing Finnish organization & operations• Budget + P&L responsibility for Finnish subsidiary

In charge of strategic & operative control of sales and marketing resources and the daily operations of sales and marketing teams. Main focus to increase the penetration of existing customer base, while ensuring an efficient pipeline for prospects. Outcome: Annual growth 20-30 %Head of sales and marketing in the Finnish marketStrategic and operative control of sales resourcesStrategic and operative control of marketing resourcesAccount manager for appointed accountsCRM-system administrator

Responsible for developing selected key accounts. Also in charge of significant share of marketing tasks, including customer base analysis, campaign planning, Google Adwords, trade fairs, newsletter publishing, marketing materials etc. Exceeded sales budget by more than 10%

Developing existing accounts and establishing new accounts. Met and exceeded the assigned sales budget. Together with CEO implemented a new CRM-system, improving account management and sales processes.

Part of management team in a groundbreaking project to organize a recruiting and networking event to better connect local companies and university students. I was responsible for setting up branding, marketing and sales. Event was sold out and all goals were achieved. This was the first event to pioneer a series of events, still being organized annually. (www.duuniexpo.eu)