www.blineadvantage.com

• Grew 503B Customer Service & Contracts Teams• Led E-Commerce build of hikma503b.com • Steering Committee of SAP CRM Build & Implementation• Key Leader of SAP MDG Build & Implementation

• Sole owner of Oracle CRM On-Demand System ‘16-’21 • Cultural Change Leader for Customer-Centric Operations• Territory & Incentive Compensation Planning• Founded & Led Commercial Excellence Group • Creator & Facilitator of Sales Team Onboarding & Training• Revolutionized sales cycle speed through customized account hierarchy for IQVIA DDD data which created immense opportunity for streamlined sales activities; built into company-wide Master Data Governance project in 2021.

• 2016 Recipient of the Inaugural “Above and Beyond Award”. • Sales of injectable pharmaceutical products into hospital accounts with a strong emphasis on GPO and individual contract compliance. • Maintain existing relationships/business and generate new relationships with hospital pharmacy buyers (250+) within territory.• Collect competitive intelligence data for inline and pipeline products including but not limited to pricing, availability, new market entrants/product presentations, and hospital formularies/preferences. • One of two sales personnel chosen for CRM development committee. Worked with consultants to develop the system. Responsible for creation of training materials via PowerPoint and videos to educate 30-person sales team. Remote and in person training sessions. • Multi-task, prioritize, and maintain highest efficiencies as demonstrated from Oct 2012 – July 2013 when sales and marketing responsibilities overlapped for a period of nine months. Assisted in hiring process and training of marketing replacement.

• Product & Brand Management both Orals & Injectables• Inline products totaling ~360 SKUs and ~100 product families. • Executed all aspects of new product launches (~50 SKUs executed from Oct 2011 - May 2013). Worked with cross-functional departments and manufacturing sites in Jordan, Portugal and US to ensure target launch dates were met. • Baxter Injectables line acquisition; intricate systems integration, inventory monitoring, NDC & label conversions (~120 SKUs executed from Oct 2011 - Dec 2012) as well as intricate systems integration. • Elevated all Hikma (known as West-Ward at the time) brand including but not limited to company website, sell sheets, product catalog, journals, and tradeshow booths.

• Pipeline market research using various competitive intelligence tools; decisions regarding strengths, packaging, trade dress, etc.• Created weekly, monthly and quarterly market research as well as ad hoc reports using IMS NSP and NPA data.• Prepared market research and labeling plan for new Oral Contraceptive line which included ~50 SKUs. • Supervised state license applications and renewals as well as ensured compliance with state regulations.• Arranged marketing materials for product catalog, journals, promotional materials/items, and booths; managed all tradeshow coordination