• Advise organizations in developing and executing strategic marketing initiatives to drive engagement, increase revenue, and enhance brand visibility. • Design and implement comprehensive business strategy timelines around organizational goals, efficient execution of key initiatives, and timely delivery of measurable results.• Craft and refine distinct brand voices, ensuring consistency across multiple platforms and aligning the brand’s core values and mission.• Integrate storytelling and data-driven insights to optimize marketing spend and create compelling narratives.• Adapt marketing frameworks for both startups and established companies, ensuring integration across all departments.• Develop and execute award campaigning strategies that elevate visibility and recognition for projects, resulting in successful outcomes in competitive categories and industry accolades.

Served as trusted advisor and campaign strategist for filmmakers, senior leadership, and key stakeholders on all marketing strategy, positioning and campaign goals for assigned group of titles in support of all distribution channels including theatrical exhibition, streaming (HBO Max) and Home Entertainment.

Led the marketing and awards campaign for Judas and the Black Messiah, earning six Oscar nominations including Best Picture, with Daniel Kaluuya and H.E.R., taking home awards for Best Actor and Best Original Song, respectively.

Led multicultural strategy across the Motion Picture Group leading to a string of expectation-shattering critical and commercial hits, including Creed, 42 and The Curse of La Llorona. Led grassroots campaign for Crazy Rich Asians, launching an industrywide movement for greater inclusion in casting and more diverse vision for modern theatrical storytelling. This campaign also fueled the birth of the Gold Open, which today has evolved into Gold House, the leading Asian-American advocacy group calling for greater equity and representation in entertainment, fashion and tech.

Interim Publicity Executive. Managed the development of campaign strategies and execution of publicity campaigns in limited markets to position films as desirable investments for International Distributors. Responsibilities included grass root marketing, screening programs and talent interviews.

Responsible for the publicity, screening programs and special events in support of Academy Award campaigns for Paramount, The Weinstein Company and Lionsgate. Academy Award campaigns require an astute knowledge of each industry Guild (Directors, Producers, Editors, etc) as well as the ability to develop festival strategies, screening programs and creatively engage voting members in dialogue around the individual crafts and filmmaking process. Campaigns worked on resulted in Academy Award nominations for THE CURIOUS CASE OF BENJAMIN BUTTON, TROPIC THUNGDER, THE DIVING BELL AND THE BUTTERFLY, AWAY FROM HER, SICKO, CRASH and I’M NOT THERE.