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Terra Walker is listed as Sr. Director Social Media and Talent Brand Marketing at Comcast Advertising // Growing Brand Awareness ⦿ Filling the Talent Pipeline ⦿ Employee Social Advocacy at Comcast Advertising, based in New York, New York, United States. AeroLeads shows a matched LinkedIn profile for Terra Walker.
Terra Walker previously worked as Senior Director, Social Media & Employer Brand Marketing at Comcast Advertising and Director, Social Media and Digital Marketing (FreeWheel and Effectv) at Comcast Advertising. Terra Walker holds Ba, Italian, Western European Politics from University Of Pittsburgh.
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From the first time I heard the beautiful music of a modem dialing up the internet (back in the old days), I was hooked on the power of the internet as a communication tool. As social media has become a cornerstone of audience engagement, I have turned my passion into a career. My expertise includes: Results-driven social media and brand marketing: At Comcast Advertising (FreeWheel + Effectv) I am the lead social strategist, voice of the company, and content driver across our social portfolio encompassing three primary brands. Building Employer Brand Marketing Strategy: In 2021, I raised my hand to launch an employer brand marketing team for Comcast Advertising. After a year of putting all the pieces in place, including hiring new team members to support, our first full year of activation has been tremendously impactful for the company. A grower of thought leaders: I help peers understand and improve their own digital reputations which in turn boosts the reputation of the entire brand. I have launched three employee social advocacy platforms that simultaneously drive brand awareness and help users gain quality followers and engagement. A disciplined approach to analysis: I publish regular reports that prove the impact my work has on business goals. The reports are focused on KPIs such as engagement, referral traffic, mentions, applications and conversions. I am adept at pulling insights from multiple sources and using data to drive business decisions. Experienced Social SME: I help others understand and optimize social tools. I have used social monitoring tools to better gauge consumer sentiment on key issues which I then fed back to our sales and product teams to help them better understand the market landscape for a more targeted sales approach. A true brand ambassador: An experienced business professional with social media and brand marketing experience is the best of both worlds. I have the maturity to represent any organization, coupled with a passion for being on top of the latest trends. My digital resume and portfolio, including links to channels managed and publications, can be found at http://www.terrawalker.info. Specialties: Social Media Marketing, Employer Brand Marketing, Talent marketing, Content and video production, Blogging, Communications, Writing & Editing, Community Engagement, Staff Management, Critical Thinking, Coffee Drinking.
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Philadelphia, PA, US
Promoted from Senior Manager to Director in January 2017Promoted from Director to Senior Director in October 2021In my role at Comast Advertising, which includes the brands FreeWheel, Effectv, and AudienceXpress, I have two primary areas of oversight: social media and talent brand marketing. Together with my team, we own the division's strategy for.
Philadelphia, PA, US
Philadelphia, PA, US
Austin, Texas, US
SocialMedia.org is the confidential, vendor-free membership organization for people leading social media at major companies.
New York, NY, US
I was promoted to the role of Senior Social Media Marketing Manager in the summer of 2014 to as recognition of my my increased contribution to larger strategic marketing and sales initiatives involving social media at LivePerson.Today, I am proud to own the end-to-end social strategy for Marketing and Communications programs and events at LivePerson..
New York, NY, US
As the owner of LivePerson’s social media programs, I am well versed in overseeing all aspects of corporate social media communications and management. LP is an award winning B2B software provider with customers including the biggest brands in the world. From establishing social strategy to creating and curating engaging content to distribute across.
New York, NY, US
Responsible for the call center of travel planners; overseeing website design, development and content; increasing sales opportunities and brand awareness through social media marketing, newsletters, blogging, promotions and traditional marketing materials. Social Media & Brand Management: Of my own initiative I created and manage the company’s rapidly.
Zurich, CH
Responsible for the Flight Operations Department of Go Ahead Tours: Managed staff of 10 full time staff and flight operations for group tours to Europe, Asia and South America. Adeptly handled emergency situations, strict budget constraints and a competitive travel industry market.
Zurich, CH
Responsible for EF Tours’ North American Tour Director Department: Drastically revamped the company’s relationship with 100 freelance tour directors. Created a performance base bonus system and increased customer satisfaction by at least 15% which correlated in higher percentage of repeat clients.
Zurich, Zurich, CH
Responsible for EF Amsterdam’s Human Resources Department:Created the role of HR & Office Manager for staff of 300 international employees based in Amsterdam, Netherlands. Assisted international employees with relocation needs; created a company intranet and monthly internal newsletter; wrote policy manuals and labor contracts; and conducted.
Zurich, CH
Responsible for Land Operations for Tours to Italy, Greece, Turkey, Israel, Egypt, & Jordan: Negotiated contracts with various European hospitality suppliers for Go Ahead Tours’ popular travel programs. Reduced hotel, restaurant and sightseeing costs by 20% enabling a higher profit margin for the tour operator.
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Terra Walker works for Comcast Advertising.
Terra Walker is listed as Sr. Director Social Media and Talent Brand Marketing at Comcast Advertising // Growing Brand Awareness ⦿ Filling the Talent Pipeline ⦿ Employee Social Advocacy at Comcast Advertising.
Terra Walker is based in New York, New York, United States while working with Comcast Advertising.
Terra Walker has worked for Comcast Advertising, Socialmedia.Org, Freewheel, Liveperson, and American Guest.
You can use AeroLeads to view verified contact signals for Terra Walker at Comcast Advertising, including work email, phone, and LinkedIn data when available.
Terra Walker holds Ba, Italian, Western European Politics from University Of Pittsburgh.
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