Terra Walker Email & Phone Number

Philadelphia, Pa, Us

Promoted from Senior Manager to Director in January 2017Promoted from Director to Senior Director in October 2021In my role at Comast Advertising, which includes the brands FreeWheel, Effectv, and AudienceXpress, I have two primary areas of oversight: social media and talent brand marketing. Together with my team, we own the division's strategy for connecting with clients, prospects, and peers across the social media landscape as well as elevating the company's reputation as the best employer in the media and advertising industry.I have a true passion for helping others grow their digital reputations. From early-career peers to seasoned professionals, I provide custom trainings for my peers on how to grow and leverage their personal brands. I further support this effort through an award-winning employee social advocacy program that unites our global employees across brands.

Philadelphia, Pa, Us

Philadelphia, Pa, Us

Austin, Texas, Us

SocialMedia.org is the confidential, vendor-free membership organization for people leading social media at major companies.

New York, Ny, Us

New York, Ny, Us

I was promoted to the role of Senior Social Media Marketing Manager in the summer of 2014 to as recognition of my my increased contribution to larger strategic marketing and sales initiatives involving social media at LivePerson.Today, I am proud to own the end-to-end social strategy for Marketing and Communications programs and events at LivePerson. Working cross-functionally, I collaborate with demand generation, field marketing and PR to esablish But it doesn't stop there. I am also working cross-functionally to evangelize and educate colleagues on the use of social media tools to reach business goals. From the simplicity of optimizing linkedin profiles to fully-baked social selling/prospecting training programs, my role is focused on developing strategic initiatives to aid with internal adoption of social media for revenue generation.Beyond social, I am also the Editor-in-Chief of the official LivePerson blog, The Connected Customer. Serving an audience of over 100,000 users, I manage the editorial content calendar and shape the structure and messaging of the blog.Working at LivePerson isn't just a job - it's a place where I'm given the freedom to explore new heights and drive innovation in my field. One program I am particularly proud of is my introduction of social media employee advocacy program to the organization. In just a few months, this program yielded a dramatic increase in social reach and referral traffic to campaign content. Contact with me further on Twitter via @TerraIncognita.

New York, Ny, Us

As the owner of LivePerson’s social media programs, I am well versed in overseeing all aspects of corporate social media communications and management. LP is an award winning B2B software provider with customers including the biggest brands in the world. From establishing social strategy to creating and curating engaging content to distribute across channels, I leave no social stone unturned. In addition to my skills in engaging our external audience, you can find me collaborating with LP's executives, sales, marketing and support staff on how to use social tools to meet their business goals and help grow the reach of our corporate social presence.Reporting and analysis are another critical part of my role, as showing the positive impact social has on ROI is key to gaining support from C-level executives and other stakeholders. I am familiar with many popular analysis and other reporting tools including Radian6, Google Analytics, Facebook Insights, Hootsuite and more. I have the ability to understand which metrics are important for the business and then to translate how strategies and plans must be adjusted accordingly.My social brand management includes Facebook, Twitter, Linkedin, Pinterest, Google+, and YouTube, plus personal experience with Instagram, Vine and Quora. In addition to channel management, I am the owner of LivePerson’s official company blog, The Connected Customer. In the past I have managed teams of up to 12 people and consider staff management one of my strengths. I pride myself in my ability to connect with others, establish team and individual goals and grow future leaders through individual career development. What my resume won’t show you is my pure joy for the social arena. I am fueled by the opportunities social offers brands to truly connect with their audience in an authentic way. I believe that authenticity of communications is key to winning customers’ hearts and establishing the foundation for long-term customer relationships.

New York, Ny, Us

Responsible for the call center of travel planners; overseeing website design, development and content; increasing sales opportunities and brand awareness through social media marketing, newsletters, blogging, promotions and traditional marketing materials. Social Media & Brand Management: Of my own initiative I created and manage the company’s rapidly growing social media pages and blog. On Facebook I created a very interactive community of over 20,000 fans, and on Twitter I built a follower base of 4,000. I also have experience with FourSquare, Yelp, LinkedIn, YouTube, Flickr and other channels. In January 2010, I created the company's blog designed to showcase the advantages of booking with newyorkguest.com vs. the competition.Marketing & Analysis: I create and manage PPC campaigns on Google and Facebook and monitor SEO strategies. To gauge the success of these campaigns I track website statistics and ROI through Google Analytics, FB Insights, Twitter Counter and other tools.Digital Content Management: Responsible for all matters relative to newyorkguest.com. In the summer of 2010 I re-launched the company’s website to rave reviews which features new design and back-end functionality. I am the company's liaison with multinational technology partners and the driver of new technology initiatives.Creative Design & Editing: Responsible for all creative projects plus monthly newsletters and promotions. I meet with corporate partners to create attractive travel promotions for which I manage the entire process from PR efforts to sales execution. I also proof and edit speeches, powerpoint presentations and sales materials for the executive team. Staff Management: I have a long history of successful team management. Currently my role includes hiring, training and managing the call center sales staff; delegating projects and inquiries; handling any performance issues and conducting reviews.

Zurich, Ch

Responsible for the Flight Operations Department of Go Ahead Tours: Managed staff of 10 full time staff and flight operations for group tours to Europe, Asia and South America. Adeptly handled emergency situations, strict budget constraints and a competitive travel industry market.

Zurich, Ch

Responsible for EF Tours’ North American Tour Director Department: Drastically revamped the company’s relationship with 100 freelance tour directors. Created a performance base bonus system and increased customer satisfaction by at least 15% which correlated in higher percentage of repeat clients.

Zurich, Zurich, Ch

Responsible for EF Amsterdam’s Human Resources Department:Created the role of HR & Office Manager for staff of 300 international employees based in Amsterdam, Netherlands. Assisted international employees with relocation needs; created a company intranet and monthly internal newsletter; wrote policy manuals and labor contracts; and conducted leadership, career development and public speaking trainings.

Zurich, Ch

Responsible for Land Operations for Tours to Italy, Greece, Turkey, Israel, Egypt, & Jordan: Negotiated contracts with various European hospitality suppliers for Go Ahead Tours’ popular travel programs. Reduced hotel, restaurant and sightseeing costs by 20% enabling a higher profit margin for the tour operator.