Terra Walker Email and Phone Number
From the first time I heard the beautiful music of a modem dialing up the internet (back in the old days), I was hooked on the power of the internet as a communication tool. As social media has become a cornerstone of audience engagement, I have turned my passion into a career. My expertise includes: Results-driven social media and brand marketing: At Comcast Advertising (FreeWheel + Effectv) I am the lead social strategist, voice of the company, and content driver across our social portfolio encompassing three primary brands. Building Employer Brand Marketing Strategy: In 2021, I raised my hand to launch an employer brand marketing team for Comcast Advertising. After a year of putting all the pieces in place, including hiring new team members to support, our first full year of activation has been tremendously impactful for the company. A grower of thought leaders: I help peers understand and improve their own digital reputations which in turn boosts the reputation of the entire brand. I have launched three employee social advocacy platforms that simultaneously drive brand awareness and help users gain quality followers and engagement. A disciplined approach to analysis: I publish regular reports that prove the impact my work has on business goals. The reports are focused on KPIs such as engagement, referral traffic, mentions, applications and conversions. I am adept at pulling insights from multiple sources and using data to drive business decisions. Experienced Social SME: I help others understand and optimize social tools. I have used social monitoring tools to better gauge consumer sentiment on key issues which I then fed back to our sales and product teams to help them better understand the market landscape for a more targeted sales approach. A true brand ambassador: An experienced business professional with social media and brand marketing experience is the best of both worlds. I have the maturity to represent any organization, coupled with a passion for being on top of the latest trends. My digital resume and portfolio, including links to channels managed and publications, can be found at http://www.terrawalker.info. Specialties: Social Media Marketing, Employer Brand Marketing, Talent marketing, Content and video production, Blogging, Communications, Writing & Editing, Community Engagement, Staff Management, Critical Thinking, Coffee Drinking.
Comcast Advertising
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Senior Director, Social Media & Employer Brand MarketingComcast Advertising Oct 2021 - PresentPhiladelphia, Pa, UsPromoted from Senior Manager to Director in January 2017Promoted from Director to Senior Director in October 2021In my role at Comast Advertising, which includes the brands FreeWheel, Effectv, and AudienceXpress, I have two primary areas of oversight: social media and talent brand marketing. Together with my team, we own the division's strategy for connecting with clients, prospects, and peers across the social media landscape as well as elevating the company's reputation as the best employer in the media and advertising industry.I have a true passion for helping others grow their digital reputations. From early-career peers to seasoned professionals, I provide custom trainings for my peers on how to grow and leverage their personal brands. I further support this effort through an award-winning employee social advocacy program that unites our global employees across brands.
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Director, Social Media And Digital Marketing (Freewheel And Effectv)Comcast Advertising Jan 2017 - Oct 2021Philadelphia, Pa, Us
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Senior Manager, Social Media And Content Marketing (Freewheel)Comcast Advertising May 2015 - Jan 2017Philadelphia, Pa, Us
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Board MemberSocialmedia.Org Apr 2022 - PresentAustin, Texas, UsSocialMedia.org is the confidential, vendor-free membership organization for people leading social media at major companies. -
Senior Manager, Social Media & Content MarketingFreewheel May 2015 - Jan 2017New York, Ny, Us -
Senior Social Media Marketing ManagerLiveperson Sep 2014 - Jun 2015New York, Ny, UsI was promoted to the role of Senior Social Media Marketing Manager in the summer of 2014 to as recognition of my my increased contribution to larger strategic marketing and sales initiatives involving social media at LivePerson.Today, I am proud to own the end-to-end social strategy for Marketing and Communications programs and events at LivePerson. Working cross-functionally, I collaborate with demand generation, field marketing and PR to esablish But it doesn't stop there. I am also working cross-functionally to evangelize and educate colleagues on the use of social media tools to reach business goals. From the simplicity of optimizing linkedin profiles to fully-baked social selling/prospecting training programs, my role is focused on developing strategic initiatives to aid with internal adoption of social media for revenue generation.Beyond social, I am also the Editor-in-Chief of the official LivePerson blog, The Connected Customer. Serving an audience of over 100,000 users, I manage the editorial content calendar and shape the structure and messaging of the blog.Working at LivePerson isn't just a job - it's a place where I'm given the freedom to explore new heights and drive innovation in my field. One program I am particularly proud of is my introduction of social media employee advocacy program to the organization. In just a few months, this program yielded a dramatic increase in social reach and referral traffic to campaign content. Contact with me further on Twitter via @TerraIncognita. -
Social Media ManagerLiveperson May 2011 - Aug 2014New York, Ny, UsAs the owner of LivePerson’s social media programs, I am well versed in overseeing all aspects of corporate social media communications and management. LP is an award winning B2B software provider with customers including the biggest brands in the world. From establishing social strategy to creating and curating engaging content to distribute across channels, I leave no social stone unturned. In addition to my skills in engaging our external audience, you can find me collaborating with LP's executives, sales, marketing and support staff on how to use social tools to meet their business goals and help grow the reach of our corporate social presence.Reporting and analysis are another critical part of my role, as showing the positive impact social has on ROI is key to gaining support from C-level executives and other stakeholders. I am familiar with many popular analysis and other reporting tools including Radian6, Google Analytics, Facebook Insights, Hootsuite and more. I have the ability to understand which metrics are important for the business and then to translate how strategies and plans must be adjusted accordingly.My social brand management includes Facebook, Twitter, Linkedin, Pinterest, Google+, and YouTube, plus personal experience with Instagram, Vine and Quora. In addition to channel management, I am the owner of LivePerson’s official company blog, The Connected Customer. In the past I have managed teams of up to 12 people and consider staff management one of my strengths. I pride myself in my ability to connect with others, establish team and individual goals and grow future leaders through individual career development. What my resume won’t show you is my pure joy for the social arena. I am fueled by the opportunities social offers brands to truly connect with their audience in an authentic way. I believe that authenticity of communications is key to winning customers’ hearts and establishing the foundation for long-term customer relationships.
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Director Of Client ServicesAmerican Guest Jul 2007 - May 2011New York, Ny, UsResponsible for the call center of travel planners; overseeing website design, development and content; increasing sales opportunities and brand awareness through social media marketing, newsletters, blogging, promotions and traditional marketing materials. Social Media & Brand Management: Of my own initiative I created and manage the company’s rapidly growing social media pages and blog. On Facebook I created a very interactive community of over 20,000 fans, and on Twitter I built a follower base of 4,000. I also have experience with FourSquare, Yelp, LinkedIn, YouTube, Flickr and other channels. In January 2010, I created the company's blog designed to showcase the advantages of booking with newyorkguest.com vs. the competition.Marketing & Analysis: I create and manage PPC campaigns on Google and Facebook and monitor SEO strategies. To gauge the success of these campaigns I track website statistics and ROI through Google Analytics, FB Insights, Twitter Counter and other tools.Digital Content Management: Responsible for all matters relative to newyorkguest.com. In the summer of 2010 I re-launched the company’s website to rave reviews which features new design and back-end functionality. I am the company's liaison with multinational technology partners and the driver of new technology initiatives.Creative Design & Editing: Responsible for all creative projects plus monthly newsletters and promotions. I meet with corporate partners to create attractive travel promotions for which I manage the entire process from PR efforts to sales execution. I also proof and edit speeches, powerpoint presentations and sales materials for the executive team. Staff Management: I have a long history of successful team management. Currently my role includes hiring, training and managing the call center sales staff; delegating projects and inquiries; handling any performance issues and conducting reviews. -
Director, Travel OperationsEf Educational Tours Jul 2004 - Sep 2006Zurich, ChResponsible for the Flight Operations Department of Go Ahead Tours: Managed staff of 10 full time staff and flight operations for group tours to Europe, Asia and South America. Adeptly handled emergency situations, strict budget constraints and a competitive travel industry market. -
Regional Director, Tour Director DepartmentEf Educational Tours Sep 2002 - Jul 2004Zurich, ChResponsible for EF Tours’ North American Tour Director Department: Drastically revamped the company’s relationship with 100 freelance tour directors. Created a performance base bonus system and increased customer satisfaction by at least 15% which correlated in higher percentage of repeat clients.
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Human Resources And Office ManagerEf Education Jun 2000 - Sep 2002Zurich, Zurich, ChResponsible for EF Amsterdam’s Human Resources Department:Created the role of HR & Office Manager for staff of 300 international employees based in Amsterdam, Netherlands. Assisted international employees with relocation needs; created a company intranet and monthly internal newsletter; wrote policy manuals and labor contracts; and conducted leadership, career development and public speaking trainings. -
Area Manager, Mediterranean RegionEf Educational Tours Jan 1998 - Sep 2000Zurich, ChResponsible for Land Operations for Tours to Italy, Greece, Turkey, Israel, Egypt, & Jordan: Negotiated contracts with various European hospitality suppliers for Go Ahead Tours’ popular travel programs. Reduced hotel, restaurant and sightseeing costs by 20% enabling a higher profit margin for the tour operator.
Terra Walker Education Details
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University Of PittsburghWestern European Politics
Frequently Asked Questions about Terra Walker
What company does Terra Walker work for?
Terra Walker works for Comcast Advertising
What is Terra Walker's role at the current company?
Terra Walker's current role is Sr. Director Social Media and Talent Brand Marketing at Comcast Advertising // Growing Brand Awareness ⦿ Filling the Talent Pipeline ⦿ Employee Social Advocacy.
What schools did Terra Walker attend?
Terra Walker attended University Of Pittsburgh.
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