Creative agency offering personal, boutique, and agile solutions. Contact us for branding, art direction, signage design, graphic design, SEO, training, audits, consultation, UI, and more.

Guide the creative direction for strategic marketing and communication campaigns telling unique stories that boost overall engagement. Direct and create visual content and assets to enhance the print/digital experience ensuring brand consistency across all platforms. Hire, develop, and manage a team of seven (Graphic Designers and freelancers). Improve website performance through exceptional design, user experience, and analytics. Oversee strategic branding initiatives in English and Spanish; execute field recruitment and digital pipeline management to facilitate sales and support organizational growth and success. Encourage innovative and actionable initiatives by leading brainstorming sessions with the creative team. Implement data-driven improvements by analyzing market trends, consumer needs, and the competitive landscape. Direct the creation of design material across 12 media markets: door hangers, flyers, brochures, digital ads, E-Marketing campaigns, landing pages, television ads, and radio ads. Develop, strategize, and improve the user experience by developing and managing a best-in-class website. Leverage analytics and user research to inform design and development strategy; implement next-generation web design and UX tools. Guide and support the development of 50+ videos produced annually through IDEA’s Video Universe.

Enhance the IDEA brand by: Fulfilling a multitude of creative requests such as invitation design, flyers, web graphics, social media graphics, PowerPoint slide decks for presentations, logos, and more.With the Creative Services Manager, survey creative materials and make regular updates to IDEA Essentials.This includes, but is not limited to IDEA’s PowerPoint template(s), newsletter templates for campuses, business card design, and more. Partner with the Sr. Director of Marketing to produce collateral for IDEA’s Student Recruitment Campaign by:Understanding the unique environments each of our regions operate within.Developing supporting collateral for multi-media campaign. This includes, but is not limited to:  Digital Advertising  Print Advertising  TV Ads  Direct MailDeveloping resources for field marketing efforts. This includes, but is not limited to:  Door Hangers  Brochures  Flyers  Understand performance in-market and optimize timely.Ensure IDEA’s Brand is Carried Through Our Building Experiences by:Creating IDEA’s Standard Signage Package for Interior and Exterior SignageManaging the Design Process per New School, customizing where appropriateOverseeing the placement (via renderings) of signage with IDEA’s Marketing Project ManagerEnsure IDEA’s Brand is Carried Through Our Event Experiences By:Creating marketing collateral for non-signature eventsPartnering with the Advancement Team on event collateralServe as point person to freelancers and the liaison between internal clients and third-party creative services:Prioritize requests and assign to the appropriate team member or freelancer

Designed inspiring content, digital marketing campaigns, print projects, web design, and email campaigns to drive user engagement. Developed unique strategies to expand brand identity and expression. Managed a creative team including Web Designers, Freelancers, and Interns. Conceptualized and created design solutions ensuring alignment to internal requirements and brand consistency. Generated millions of page views each year by leading a global website launch. Drove millions of dollars in revenue globally by launching an online store. Created marketing campaigns for 10 new products and installed billboards in the U.S. and Amsterdam.  Developed 1K+ digital ads in four languages: English, Spanish, Japanese, and German.

Oversaw conceptualization, creation, design, and development for web pages and email campaigns. Managed and assisted with the web imaging process including colorization, sizing, and image preparation. Managed online marketing initiatives from concept to completion. Produced and edited 500+ images using colorization options to enhance ecommerce success.

Photographed multi-million-dollar properties in the Tri-State area; edited and retouched raw images.  Expanded client reach and business success by designing the company website. Created six interior home design books and stationary.

Directed operational and financial success by inspiring and leading a team of 20 to provide exceptional customer service, technical, repair, installation, and service support. Oversaw employee recruitment, training, development, and coaching efforts. Trained employees and customers in camera, photography, and editing techniques. Implemented processes to ensure an exceptional customer experience. Drove up to $1M in revenue on Black Friday and managed daily budget and revenue targets. Streamlined branding initiatives for legal forms, promotional materials, and print/web collateral for regional stores. Implemented data-driven improvements by analyzing and identify opportunities increase business success.  Received MVP and Top Performing store in the region YOY.

Earned two promotions from Photographer and Photo Editor to lead a team of 20 (Photo Editor, Editors, Copy Writers, and Designers). Oversaw planning and implementation of written and visual content featured in print and online media outlets. Created outlines and mood boards, assigned tasks and projects, led storyboarding discussions, and approved all layouts and designs. Earned several awards for outstanding performance: ADDY Awards (26 total), University and College Design Association, American Scholastic Press Association, and Association for Education in Journalism and Mass Communication.

Provided assistance with 30+ studio and outdoor photography shoots. Designed 24 photo albums and coffee books for several clients. Edited and retouched 4K photos that included colorization and manipulation.