Leading JLab Audio, the fastest growing audio brand. Brand and product marketing for JLab's full line of personal audio: Earbuds, headphones and Bluetooth speakers. Overall long and short term company objectives for growth and awareness, partnerships, and organic growth in a very crowded marketplace.

Branding and product marketing for JLab's full line of audio (headphones, earphones, earbuds, speakers) along with tablet and accessories.

The Carlsbad Eduction Foundation is a 501(c)(3) nonprofit in Carlsbad, raising district-wide support for every school and student in all Carlsbad Unified School District elementary, middle and high schools.

Forbes Councils is a collective of invitation-only communities created in partnership with Forbes and the expert community builders who founded Young Entrepreneur Council (YEC). In Forbes Councils, exceptional business owners and leaders come together with the people and resources that can help them thrive.Articles: https://www.forbes.com/sites/forbescommunicationscouncil/people/terrateat/#11fba9a7305e

• Drove significant increase in 2012 sales and doubled the sell-through for all product categories with the repositioning and energizing of the Cobra brand. Successfully launched products internally to sales and externally to trade to grow projected sales and future commitments. Also grew website visits by 75% in February 2012.• Grew key accounts sales and managed marketing enhancement programs including in-store graphics and merchandising, online content, eblasts, events, training and sales contests.• Developed differentiated brand strategies and integrated, multi-channel media campaigns, including print ads, TV spots, digital, social media, in-store POS, collateral and events. Digital campaign exceeded industry click-through rates. • Crafted product positioning and led trade and consumer introductions of Cobra’s full product line of high performance golf clubs to generate more than $150 million in sales. Developed go-to-market strategy for product launches, achieving sales targets and marketing goals.• Instituted first-ever international marketing meeting for the brand to develop better collaboration and communication amongst global marketing teams, fostering a more consistent marketing strategy worldwide. • Developed and launched unique, multi-channel drive-to-retail promotion to boost trial and drive sell-through of new driver, creating more than 50 million impressions in US.

• Established sales rep merchandising committee and analyzed feedback to maximize retail merchandising plan. Streamlined POP and fixture offerings to maximize efficiency. • Created cross functional team of R&D, sales and executives to develop fresh and relevant collateral materials. • Initiated entry into social media, wrote content and executed social media calendar. • Developed market research to analyze consumer perception and determine future brand and product direction. • Managed Cobra website in absence of web manager, including launch of product pages and related product launch content. • Planned, edited and contributed content for cobragolf.com and cobratourblog.com. • Responsible for development of new Cobra bags and accessories, in which sales grew by 25% vs. previous product line. With VP of Sales forecasted and managed inventory.• Developed and implemented National Training Program for retail sales associates, which tripled participation from 2006-2007. Enhanced 2012 program to an interactive online training site offering e-commerce shop to incentivize sales associates.

Positions held at various publications: Reporter, Published Author (Associated Press), Editor, Copy Editor, Page Designer, Guest ColumnistPublications: Billings Gazette. The Lumberjack. Cody Enterprise. Arizona Daily Sun. Associated Press Managing Editors magazine. Communique. Koinonia.

• Managed event programs including budgets, schedules, logistics, participation and promotional campaigns with proven success: 200% increase in leads at annual tradeshow.• Integral member of product launch team, including a product awareness campaigns• Developed, wrote and edited sales tools, including brochures and presentations, and overall layout, printing and production• Acted as media liaison in absence of Marketing Manager for more than 2 months, including ensuring press coverage for product launches, by writing press releases and acting as industry media consultant.• Developed and managed 2005 advertising schedule and National Advertising Campaign• Responsible for all marketing inventory, including collateral, sales giveaways and promotional campaigns