Terrell L Mctyer Email & Phone Number

Nashville, Tennessee, United States

Strategic Marketing and Campaign Management: Planned and executed innovative marketing campaigns across print, audio/video, and digital platforms, enhancing content curation and distribution.Leadership and Team Development: Recruited, mentored, and developed a high-performing marketing team, fostering a collaborative culture that increased brand engagement and revenue.Partnership and Collaboration: Cultivated partnerships with influencers and thought leaders to expand audience reach and awareness of organizational missions.Core Leadership and Vision Setting: Contributed to vision setting and staff culture development as a core leadership team member, supporting strategic direction and initiatives.Sales Growth and Revenue Development: Executed strategies that drove sales growth and developed new revenue streams through multi-platform content strategies.Fund Development and Communication: Participated in fund development initiatives and ensured transparent communication strategies to achieve financial and ministry goals.Culture of Innovation: Fostered a culture of innovation, driving data-driven decision-making, encouraging curiosity, supporting risk-taking, and promoting collaboration.Brand Development: Spearheaded a brand refresh, redefining visual identity and messaging to enhance brand recognition and market position.Globalization and International Business Development: Expanded market presence and forged strategic partnerships across countries to boost global revenue streams.Digital Transformation and Technology Implementation: Orchestrated digital transformation projects, implementing technologies that enhanced operational efficiency and online revenue.

Indianapolis, Indiana Area

Strategic Planning and Implementation: Directed the strategic planning and implementation of initiatives to establish new branches, rejuvenate existing units, promote diversity and inclusion, and foster leadership development.Stakeholder Partnership and Development: Forged and strengthened partnerships with key stakeholders across corporate, regional, and international levels to boost organizational development.Brand Identity and Marketing: Collaborated with marketing professionals to create and promote a modern, relevant brand identity and marketing materials.Innovative Audience Engagement: Developed innovative audience engagement strategies through digital platforms such as webinars, podcasts, virtual events, social media, and influencer collaborations, complemented by traditional methods like trade shows and storytelling.Donor Engagement and Relationship Management: Managed comprehensive donor engagement programs encompassing recruitment, relationship management, and retention strategies.Demographic and Psychographic Analysis: Conducted detailed demographic and psychographic analyses to tailor strategic approaches to diverse and culturally specific environments.High-Performance Team Development: Developed and led diverse, high-performance teams characterized by excellence, success orientation, and strong interpersonal relationships.Organizational Representation and Promotion: Served as a key representative and spokesperson in promoting organizational growth, enrichment programs, and strategic focus areas aligned with core missions.Training and Leadership Development: Designed and executed training programs and support services to enhance the capabilities and growth of emerging leaders and affiliates.

Mission, Ks

Managed the configuration of websites with designers and developers to build requirements and ensure quality services. Established Systems Development Life Cycle process to manage software and marketing projects. Leveraged Agile and Scrum methodologies to plan, manage and track project teams in Salesforce.

Kansas City, Missouri Area

Marketing, Branding, and Sales Management: Managed all marketing, branding, and sales efforts for software products, financial services, and clientele, ensuring meaningful long-term positioning and compelling vision.Media Engagement and PR Management: Implemented media engagement, PR management, agile systems, integrated technologies, and silo-dissolving resolutions to enhance organizational efficiency and communication.Sales Process Optimization: Initiated a marketing qualifying (MQL) sales process through Salesforce CRM system while discovering new and nurturing existing lead sources, improving lead conversion rates.Campaign Oversight: Oversaw marketing campaigns with MailChimp, SEO, advertising, branding, competitive analysis, and go-to-market plans, resulting in increased market share and brand recognition.PPC and SEO Strategy Development: Developed and executed strategies in PPC with Google AdWords, online display, retargeting, and SEO to drive targeted, qualified traffic to internal websites and landing pages.Client Relations and Business Growth: Managed client relations, prospect engagement, lead generation, content creation, and industry analysis, fostering strong client relationships and business growth.Diverse Marketing Techniques: Deployed diverse marketing techniques including integrated, content, digital, social media, advertising, and remarketing to enhance brand visibility and audience engagement.Event Coordination and Industry Presence: Coordinated and attended presentations, conferences, corporate events, and trade shows to promote services and establish industry presence.Industry Trend Analysis: Used Google Analytics and other tools to analyze industry trends, maintain a competitive edge, understand targets, and implement relevant technology and tactics.

Kansas City, Missouri Area

Organization Creation and Strategic Development: Created an organization to coordinate the strategic development and execution of marketing, public relations, media, creative, promotions, business development, networking, design, and advertising for entrepreneurs, small businesses, churches, ministries, and non-profits.Social Media Strategy Management: Managed and developed social media strategies, meeting organizational goals.Branding and Market Penetration: Conducted branding, design, image development, SEO, and SEM to penetrate the market and gain a return on investment (ROI).

Kansas City, Missouri Area

Innovation Support and Communication: Supported Advancing Innovations while communicating with universities, philanthropists, and technology leaders.Marketing and Branding Development: Developed and executed marketing, branding, social media, new client acquisition, and blogging strategies.Startup and Entrepreneur Management: Managed startups and entrepreneurs in business plan competitions, business ideas, innovation, and technology.Business Plan Competitions and Networking: Managed startups and entrepreneurs in business plan competitions and business ideas through the iStart platform. Leveraged prospects to explore opportunities for their innovations by the iBridge Network through networking.

Kansas City, Missouri Area

Developed and executed global marketing strategy together with partners, practice group leaders and senior business management. Designed, implemented, and facilitated budgeted $150,000 marketing plan. Created and oversaw electronic marketing efforts, including social media and eblasts, while developing clientele and optimizing the company. Directed new product development and ensured the continuing appeal of existing offerings. Served as Project Manager and managed the marketing efforts clients. Built and maintained a high performance culture through effective performance management, communication and coaching of staffs. Led sales initiative and managed sales team.

Kansas City, Missouri Area

Assisted bank customers and clients with various financial, business, and mortgage needs and inquiries. Marketed developing products and services by identifying cross-selling opportunities and fostered relationships with customers. Consistently excelled and achieved top ranking for sales and initiative goals. Trained new customer service representatives and associates.

Kansas City, Missouri Area

Developed and maintained relationships to enhance sales and recruitment. Built a profitable client base through sales and marketing activities. Utilized community/business networking opportunities to increase revenue, improve contribution, and expand geographical service area. Recruited and hired an adequate number of qualified employees to staff all service lines, including homemaking, personal care and certified & licensed care. Executed all aspect of the employee's hiring, benefits, development and retention. Maintained effective employee relations to assure retention of employees.

Kansas City, Missouri Area

Coordinated the schedules and staffing for hundreds of Nurses and Agency employees.Assisted with management of the Nursing Operations Department.

Kansas City, Missouri Area

Worked cooperatively with Architects, Project Managers, Interior Designers and Landscape Designers toward the design, development, and coordination of the current largest construction project in the nation – The Sprint World Headquarters Campus (Overland Park, KS).

Bs, Marketing

Activities and Societies: Alpha Phi Alpha Fraternity, Inc.Marketing

Master'S Degree, Theology/Theological Studies

Architectural Engineering

Architectural Engineering - Construction Management