Email Marketing Manager
Current• More than quintupled revenue for this online bookseller’s email program and maintained a 99/100 sender reputation.• Coded and created content for the emails of this online bookseller, sending millions of emails a month, and created/sent Push Notifications and SMS.• Used Salesforce Marketing Cloud, including cutting-edge tools like Email Studio, Mobile Studio, Journey Builder, Predictive Intelligence for product recommendations, and Automation Studio.• Used Braze, including building and deploying campaigns (scheduled, events, and API) and canvasses, variant testing, for email, push notifications, and SMS.• Used JIRA, Confluence and MS Teams.• Used Narvar for transactional emails, track pages, and SMS.• Ran A/B Tests to determine best PI logic scenarios, subject lines, and content for individual emails.• Coded SQL segmentation queries and AMPScript and Braze Liquid Code to create personalized email content.• Use ChatGPT to create email subject lines and other content.• Write Blog Posts: https://www.thriftbooks.com/blog/a/30/