Payor Segment Marketing

Responsible for the development, communication and execution of payer strategies, marketing initiatives, tools and payer value messages across 5 brands for Corporate Accounts Field Teams. Develop comprehensive payer plans and present to executive leadership.Conduct advisory boards with nationally based payer customers to test brand value messaging and identify potential shifts in the marketplace. Analyses are incorporated into executive briefs highlighting creative development, funding and long term strategic planning.Demonstrated leadership and matrix management by working with key internal stakeholders to develop and execute a cross-functional disease state and branded messages/tools platform that would resonate with customers in the hospital and payer space.

• Exhibited extreme persistence in breaking through barriers of the largest Healthcare Organization in the country (Kaiser Permanente) who is highly regulated, with complex internal policies and “difficult or no-see” physicians/pharmacists. Resultant relationships produced valuable resources ultimately creating the cornerstone to territory achievements.• Built exceptional relationships and drove demand with influential physicians, nurses and pharmacists who facilitated extensive product advocacy resulting in utilization growth and maintenance across entire portfolio of products. • Effectively maximized internal and external resources such as market trends reports, data analyses and customer evaluations. Managed territory like own business, employing strong ROI measurements with well thought out tactics.• Identified, developed and utilized national and regional thought leaders as product advocates to influence prescribing and advocacy within territory.

Exhibited extreme persistence in breaking through barriers of the largest Healthcare Organization in the country (Kaiser Permanente) who is highly regulated, with complex internal policies and "difficult or no-see" physicians/pharmacists. Resultant relationships produced valuable resources ultimately creating the cornerstone to territory achievements.Built exceptional relationships and drove demand with influential physicians, nurses and pharmacists who facilitated extensive product advocacy resulting in utilization growth and maintenance across entire portfolio of products. Effectively maximized internal and external resources such as market trends reports, data analyses and customer evaluations. Managed territory like own business, employing strong ROI measurements with well thought out tactics.Identified, developed and utilized national and regional thought leaders as product advocates to influence prescribing and advocacy within territory.Conducted well-attended, interactive educational speaker programs that produced strong ROI with measurable product growth and customer access.Promoted products across multiple clinical specialties which included Oncology, Nephrology, Dermatology and Rheumatology.Consistently proven to be a team player by facilitating team projects to highlight areas of account opportunities, trends, and creative approaches for team success and performance.

Drove demand and utilization for entire line of gastroenterology, cardiovascular and mental health products to primary care physicians and specialists in the clinic and hospital space.Earned new business through customer relationships with Pharmacy and Therapeutic (P&T) Committees by identifying the key members and maximizing opportunities for access and market share growth in hospitals and managed care plans.Negotiated pull through strategies on new formulary approval for gastroenterology product with major teaching hospital in territory. This formulary win made it the preferred brand in the community and gave it marketshare leadership position versus other agents in class.Coordinated highly interactive educational events with medical information scientists and renowned specialists to develop community thought leaders in the territory to increase awareness and drive business. Named 2005 District Training Champion for Sacramento Region.

Responsible for sales tatics, calling on and building relationships with primary care physicians and gastroenterology specialists. Leveraged KOL's to position products and drive utilization on community hospital formularies.

Developed and increased customer relationships with physician and hospital accounts in Northern California territory through focused and calculated strategies to drive NRx and TRx growth for gastroenterology product.Effective in developing long and short range strategic business plans for the territory that led to better alignment of company objectives and territory tactics.Negotiated product formulary approvals with two major hospitals for gastroenterology product making it only preferred agent in the class and growing sales 30% in the first year of adoption.Maximized new business growth by developing champions/community thought leaders and becoming an expert on providing relevant clinical information to key customers which fostered dialogue and discussion.Became highly effective at initiating and expanding open-ended probing questions to uncover hot buttons and identify unmet needs.Earned ranking of No.1 rep in nine-person region.