As the Marketing and Communications Executive, I've led a transformative marketing strategy at Derivative Path, fostering a deep alignment between Sales, Product, and Marketing teams to catalyze substantial growth. Our focus on key FinTech products, including Risk Advisory Solutions, FX International Payments, and our SaaS OTC Derivatives Trading platform, has been pivotal. We've tailored our marketing efforts for maximum impact, engaging our target audience through meaningful, data-driven interactions.Our strategic initiatives have led to an 18-fold increase in impressions and a 20-fold rise in engagements, alongside an 84% surge in new marketing-qualified leads. This achievement highlights our innovative approach to technology and data analytics, leveraging multi-touch attribution to intricately map customer journeys and meticulously optimize touchpoints. Our commitment to these strategies has not only enhanced marketing outcomes but also established a solid foundation for sustained growth.Looking forward, our strategy emphasizes demand generation, expanding our reach through strategic activations and webinars, and bolstering engagement with advanced tools. We're committed to making data-driven decisions to further refine our marketing efforts. A significant part of our strategy includes investing in technology to enhance our brand presence, aiming to drive noteworthy growth and further solidify our market position.This integrated approach has yielded impressive ROI and underscored our industry leadership, preparing us to embrace future challenges and opportunities with innovation and strategic foresight. Our success is not just in metrics but in building a dynamic team capable of executing high-impact strategies, underscoring my focus on not only driving results but also on nurturing talent and fostering a culture of innovation within the marketing domain.

Work with executive leaders & clients to influence and sharpen business and marketing strategy. Consulting practice focused on delivering integrated marketing campaigns and results to chief marketing officers: including business development opportunities, refining relationship-building skills, public speaking, demand generation, branding & creativity advice, digital marketing, and sales enablement.

Led a global team of fantastic marketers that drove results in demand generation and new customer acquisition. By sharpening our focus on the target audience, we had tremendous Sales & Marketing engagement from top of the funnel all the way through to the bottom of the funnel.

Built and led the PR and corporate communications function for an insurance holding company and its family of brands. Responsible for proactive and reactive media relations and public affairs. Managed sports sponsorships and corporate social responsibility initiatives.

As the Regional Head of Marketing at HSBC, I spearheaded the marketing strategy for the Corporate and Investment Bank, focusing on high-touch client engagement across the Americas. My role was pivotal in leveraging technology to enhance marketing efficiency and in maintaining data integrity for precise campaign targeting.Key Achievements:* Directed strategic marketing initiatives, including digital advertising, rebranding, event management, social media engagement, and sports marketing.* Championed the first global cloud installation of Eloqua at HSBC, enhancing marketing automation and account-based targeting capabilities.* Developed and implemented comprehensive marketing strategies that aligned business goals with campaign execution, leading to measurable improvements in client engagement and performance metrics.* Managed a marketing budget of $20M, ensuring optimal allocation and reporting on marketing metrics for strategic decision-making.* Led a professional marketing team of three, contributing to a larger departmental team of 15, fostering collaboration and skill development to achieve departmental objectives.Skills and Expertise:* Expertise in marketing automation, CRM integration, and data analysis for targeted campaign management.* Proficient in strategic planning, including the creation of buyer personas, email strategy development, lead scoring, and B2B content generation.* Adept at managing proprietary CRM databases, with a strong focus on reporting and analysis to drive marketing strategy and execution.By integrating technology with innovative marketing strategies, I successfully enhanced client engagement and drove the performance of HSBC's Corporate and Investment Bank in the Americas.

As VP at HSBC, I led strategic planning and governance to drive performance in Commercial and Retail Banking. My approach integrated rigorous analysis and execution, enhancing financial frameworks and maximizing outcomes.Achievements:* Developed financial scorecard models with cross-functional teams, optimizing a $30MM marketing budget.* Prioritized initiatives using financial models to improve ROI, cost efficiency, and forecasting accuracy.* Spearheaded strategic planning, linking competitor insights and financial modeling to guide US Executive decisions.* Formulated strategies to achieve a $100M profit before tax goal in 2011, significantly boosting profitability.* Implemented governance and compliance standards, ensuring operational integrity and risk minimization.* Delivered dashboard reporting and analysis, improving decision-making and strategy development.* Optimized marketing channel strategies, enhancing acquisition efforts through effective media mix and offer structuring.* Managed a team of 30+ across multiple locations and 15 external agencies, ensuring strategic alignment and execution excellence.My leadership was pivotal in enhancing HSBC's profitability and operational efficiency, employing analytical excellence and strategic governance.

Directly responsible for US retail bank marketing campaign forecasting and effectiveness evaluation. • Focused projects:− New branch expansion 35 in 3 years− Grow premier financial services from 150K to 400K customers in 3 years

JP Morgan Chase, Axciom, Dun & Bradstreet, & Truist