Terrence 'Tw' Wiggins Mba Email & Phone Number

Bloomington, Indiana, Us

I hold comprehensive responsibility for all facets of upstream and downstream marketing, establishing the overarching vision and marketing strategy in alignment with Cook's Vascular business to drive revenue growth. I lead a best in class global product marketing and market development team. ACCOMPLISHMENTS: ✓ Spearheaded the restructuring of product marketing & MDM functions within Cook Vascular & optimized team structure for success within 6M of start date.✓ Established team culture that boosted accountability & productivity by using SMART goals.✓ Drove Specialty Playbook model adoption & developed 'Check-In Model', ensuring updates/enhancements to playbooks.✓ Developed regional plan with sales leadership, med-ed, clinical program, & product management alignment & execution is synchronized.✓ Built & cultivated multiple relationships with KOLS to represent Cook Vascular.✓ Facilitated 70 meetings/events by creating Content Strategists which resulted in consistent strategy, messaging & execution across national & regional medical conferences while meeting predetermined success metrics.✓ Delivered 75+ high-quality campaigns that earned market share & drove sustained differentiation.✓ Provided strategic framework & direction to prepare launches in multiple regions. Delivered launch dashboards to leadership for performance tracking.✓ Navigated team through multiple Stage Gate Reviews & EU-MDR challenges.✓ Pioneered onsite podcasts at 2023/2024 SIR; initiative garnered +1k listeners.✓ Supported creation of a communication platform providing Sales with resources, streamlining information access & enhancing sales alignment.✓ Achieved 100% completion of business improvement plan projects ahead of schedule.✓ Delivered social media strategy achieving a 13.3% engagement rate vs 4.9% goal (Go to Cook Vascular's LinkedIn to like/share/repost😊).

Somerset, New Jersey, Us

Commercially accountable & responsible for $1.12B acquisition of assets owned by Abbott & St. Jude Medical for global vascular closure product lines. I am very grateful to lead a fantastic, A+ team of Femoral Access & Closure strategic downstream/upstream marketers, ensuring our 'best in class' marketing strategy is aligned to drive the global business goals & the company’s brand strategy.✓ Led vascular closure device business to 4% growth over pre-COVID pandemic volume following full business recovery✓ Delivered global portfolio strategy to global leadership on ‘how to play’ & ‘where to win’ to extend product life cycle✓ Leadership member for Terumo’s Diversity, Equity & Inclusion Associate Research Group (ARG): RISE (Respect, Inclusion, Sensitivity & Equality)

Somerset, New Jersey, Us

✓ Over achieved FY15 embolization sales goal with a 25% increase over prior year✓ President's Club Award Recipient FY15✓ Achieved TIS President's Award for FY14✓ Empowered direct reports providing coaching to effectively achieve completion of assigned projects & drive business results!

Somerset, New Jersey, Us

✓ Achieved Sales & Customer Impact Award for FY13✓ Developed the launch & commercialization plan for AZUR CX Cross Sectional Occluder: 510(k) K123384✓ Increased product sales by 5% sales in FY13 vs. FY12✓ Partnered with sales team to greatly expand clinical & product expertise & grow organizational confidence around embolization & AZUR Technology

Somerset, New Jersey, Us

Recruited by Japan-based, multi-national organization to launch new CLI support catheter for peripheral endovascular business. Responsible for driving double digit growth of product portfolio targeted at Interventional Cardiologists, Interventional Radiologists, and Vascular Surgeons.✓ Delivered sales target for new product: NaviCross Support Catheter ✓ Implemented the FY12 NaviCross Sample Plan to convert users & increase sales volume✓ Partnered with Cardiovascular Systems Inc. (CSI) to develop physician training opportunities via Advanced Access Skill Development Cadaver Labs

Princeton, New Jersey, Us

✓ Developed the launch & commercialization plan for INTEGRA™ Wound Matrix (Thin) – 510(k) K113104 to achieve targeted financial goals✓ Managed all financial targets & revenue growth for the two largest product lines within Integra’s Skin & Wound Division: Meshed Bilayer Wound Matrix & Bilayer Wound Matrix (67% of overall total skin & wound care revenue for the company)✓ Launched the Integra™ Allograft Wedge controlled market release in Q4 2011 to achieve 45% increase over 2011 YE projection ✓ Developed Uni-CP™ Operation Smart Bomb Program – a program designed to drive case load volumes & build revenue

Kalamazoo, Mi, Us

✓ Developed & executed strategies to drive sales for $2.8M finger family line to a 28% sales increase over prior year achieving budgeted revenue, profitability, & market share objectives✓ Developed the launch & commercialization plan SR™ PIP (Surface Replacement) finger joint cut guide instrumentation to assist surgeons in performing the oblique osteotomy of the proximal phalanx✓ Developed & published the ‘Finger Joint Treatment Algorithm’ in association with William Cooney M.D. (former Mayo Clinic surgeon)

Kalamazoo, Mi, Us

✓ Effectively manage & drove full portfolio sales to a 15% sales increase over prior year; develop monthly dashboard to track sales & review trends✓ Launched the SR™ PIP full market release to achieve 20% increase over 2009 YE projection ✓ Developed the SR™ PIP promotional campaign to U.S. Orthopedic Hand Surgeons & Plastic Surgeons

Kalamazoo, Mi, Us

✓ Developed & implemented long-term marketing communications business plans & was responsible for all ‘downstream’ marketing activities✓ Directed marketing strategies including design, layout, print media, web, advertising promotions, online promotions, photography, press releases, press conferences, brochures, & printing to ensure most advantageous positioning to customers, employees, investors, & sales team

Lawrence Township, Nj, Us

Managed logistics for 30+ annual onsite training workshops with a focus on marketing strategy, planning and execution, and performance management.

Lawrence Township, Nj, Us

Managed the marketing, communications, accounting, payroll services, and information technology needs for the business. Directed the new employee training program.

Ponte Vedra Beach, Fl, Us

Avid golf player who created press releases, newsletters, media kits, and fact sheets. Managed two World Golf Foundation (WGF) press conferences to drive public awareness: ✓ Grand opening of the first celebrity Bill Murray’s Caddyshack Restaurant ✓ Announcement of the PGA Tour’s Golf Academy

Mba, Business Management

Journalism, Public Relations