• Led and Initiated a project on ethnic/racial differences in discrimination, sexual risk taking, social support, and PrEP use among gay, bisexual, and transgender men who have sex with men (gbMSM) in Toronto, Vancouver, and Montreal (in progress); Conducted data analysis on approximately 3000 participants using R and SPSS;• Main authored training materials for social workers on developing gbMSM clients’ self-control through counselling.

• Assisted with the design, recruitment, and coordination of studies that looked into the role of experimenters’ genders in participants’ gender biases.

• Discovered that the more socially threatened the participants felt, the less physically attractive they considered themselves were, and the more likely they would comply with condomless sexual requests;• Initiated 4 interconnected studies within a 2-month period, examined current literature, prepared 87 face stimuli, designed and coded 4 studies with more than 10 variations on Qualtrics, and analyzed data of approximately 1000 participants using SPSS; • Developed previous studies on physical attractiveness and social pain.

Contribute insights on cross-culture and men topics given the promising male grooming market in Asia. Duties include project initiation and follow-up, communication with agencies and information delivery, qualitative and quantitative content synthesis, online respondents’ community management, questionnaire design, fieldwork support, and scheduling projects and concepts test with both labs and agencies.

Content Director• Design, coordinate and support special events including official launch and prototype exhibition that attracted 20+ industry influencers including Members of Provincial Parliament Han Dong, project manager at the Food System Lab, VP of Innovation at PwC etc.to join the events. • Write and maintain all customer-facing contents and related digital assets with digital tools; Updated 15+ news and articles with 1300+ views to ensure consistent brand exposure, tone of voice, quality and style across all channels and devices.

Media Director• Created and ensured all materials and contents contribute to the high-end brand image as a Forbes 30 Under 30 start-up company• Solely responsible for the daily update of MONO, WeChat Public Account (5000+ followers), and Weibo, writing and editing included; Attracted more than 200 followers a month compared to previous net 70 loss, as well as 200 reading growth.