Terri Zhang Email & Phone Number

• Led and Initiated a project on ethnic/racial differences in discrimination, sexual risk taking, social support, and PrEP use among gay, bisexual, and transgender men who have sex with men (gbMSM) in Toronto, Vancouver.
• Main authored training materials for social workers on developing gbMSM clients’ self-control through counselling.

• Assisted with the design, recruitment, and coordination of studies that looked into the role of experimenters’ genders in participants’ gender biases.

• Discovered that the more socially threatened the participants felt, the less physically attractive they considered themselves were, and the more likely they would comply with condomless sexual requests;
• Initiated 4 interconnected studies within a 2-month period, examined current literature, prepared 87 face stimuli, designed and coded 4 studies with more than 10 variations on Qualtrics, and analyzed data of.
• Developed previous studies on physical attractiveness and social pain.

Shanghai City, China

Contribute insights on cross-culture and men topics given the promising male grooming market in Asia. Duties include project initiation and follow-up, communication with agencies and information delivery, qualitative and quantitative content synthesis, online respondents’ community management, questionnaire design, fieldwork support, and scheduling.

Toronto, Ontario, Canada

• Content Director
• Design, coordinate and support special events including official launch and prototype exhibition that attracted 20+ industry influencers including Members of Provincial Parliament Han Dong, project manager at the Food.
• Write and maintain all customer-facing contents and related digital assets with digital tools; Updated 15+ news and articles with 1300+ views to ensure consistent brand exposure, tone of voice, quality and style across.

Shanghai City, China

• Media Director
• Created and ensured all materials and contents contribute to the high-end brand image as a Forbes 30 Under 30 start-up company
• Solely responsible for the daily update of MONO, WeChat Public Account (5000+ followers), and Weibo, writing and editing included; Attracted more than 200 followers a month compared to previous net 70 loss, as well as.

Bachelor'S Degree, Sociology And Psychology

Bachelor'S Degree, Consumer Behaviour

Bachelor Of Arts (B.A.), English Language And Literature/Letters

Activities and Societies: National debater, debate tutor