Terresa Parish Email & Phone Number

Australia

Melbourne, Victoria, Australia

Melbourne, Victoria, Australia

Back in Melbourne post pandemic lockdowns, providing sales, marketing, and general support in the sport, recreation and community sectors.

Perth, Western Australia, Australia

Appointed to maintain, grow and develop relationships with key commercial and government partners while driving Football West's brand and marketing strategy.

Melbourne, Australia

A diverse role that drove increased participation in community tennis by providing leadership to the Education and Professional Learning team, the Coach Membership team, and the National Programs (Hot Shots, Cardio Tennis, Open Court Sessions) team, while delivering marketing materials and resources to state Member Associations, affiliated clubs and coaches, and local government.

Sydney, New South Wales, Australia

Led the Economic Development focus, collaborating with the Community Capacity Building team (Seniors, Disability, Safety, Sport and Recreation, Youth, Arts and Culture, Cultural and Linguistic Diversity), and the Planning team, to support local businesses and improve the economic well-being of the Bayside community

Sydney, Australia

Worked with a NFP organisation, along side local businesses, services, council, and the area's primary property developer (Frasers Property Australia), to design and deliver a sustainable community development strategy and program that contributed to the evolution of a culturally diverse and sustainable community in which people can live with a focus on wellness, involvement, belonging and quality of life.

Sydney, Australia

Focussed on consumer and customer needs. Engaged by agencies specialising in: ◆ Creative Thinking and Innovation ◆ CRM SaaS ◆ Outsourced Human Resources ◆ Strategy Consulting ◆ Creative Design◆ ProductionClients included:◆ Lion Nathan◆ Nestlé◆ PepsiCo◆ Coopers Brewery◆ Think Spirits◆ Sandhurst Fine Foods◆ Sara LeeExtended contracts involved marketing management, and marketing strategy and operations for multi-nationals… Show more Focussed on consumer and customer needs. Engaged by agencies specialising in: ◆ Creative Thinking and Innovation ◆ CRM SaaS ◆ Outsourced Human Resources ◆ Strategy Consulting ◆ Creative Design◆ ProductionClients included:◆ Lion Nathan◆ Nestlé◆ PepsiCo◆ Coopers Brewery◆ Think Spirits◆ Sandhurst Fine Foods◆ Sara LeeExtended contracts involved marketing management, and marketing strategy and operations for multi-nationals and a variety of small businesses in both bricks and mortar and on-line environments.◆ Weston Milling (a division of George Weston Foods)◆ Inspired Tribe◆ Lelbys Little Living◆ Sunriser Drive-Thru Espresso (Franchise)Projects were diverse and included:◆ Omni-channel planning for a jewellery, giftware, and homewares retailer◆ Embedding category growth drivers and brand advocacy in a multi-national liquor business◆ Business plan development◆ Leading change in multi-nationals and small to medium businesses◆ Corporate identity design and implementation - multi-nationals, small to medium businesses, start-ups◆ Establishment of the Trade Marketing function from scratch (people, processes, plans) ◆ Marketing and sales leadership - multi-nationals, small to medium businesses, start-ups◆ Trade Marketing team development ◆ Pitch presentations, tender submissions ◆ Channel and category analysis, strategy development, and execution (local and global level) ◆ Developing and implementing integrated marketing communication plans Show less

Sydney, Australia

Provided structure, direction and leadership to the Trade Marketing team in the delivery of customer insight, channel strategies and the development and implementation of in-store marketing events and communication across the health and complementary medicine market to cement Blackmores position as category leader. ◆ United Trade Marketing team members behind a common sense of purpose◆ Initiated and facilitated usage and attitude based segmentation of the health supplements… Show more Provided structure, direction and leadership to the Trade Marketing team in the delivery of customer insight, channel strategies and the development and implementation of in-store marketing events and communication across the health and complementary medicine market to cement Blackmores position as category leader. ◆ United Trade Marketing team members behind a common sense of purpose◆ Initiated and facilitated usage and attitude based segmentation of the health supplements category◆ Led qualitative and quantitative research resulting in strategic channel segmentation, superior customer engagement, and trading strategies Show less

Sydney, Australia

In various roles over seven years, led, coached and facilitated sales, marketing, finance, research and supply chain teams in business planning, market analysis and commercial strategy and action plan development. Led cutting edge research projects, directed go to market and trading strategies, and delivered against challenging sales and profit objectives through the integration of consumer, shopper, and customer insight. Acquired skills in analysing complex data to drive… Show more In various roles over seven years, led, coached and facilitated sales, marketing, finance, research and supply chain teams in business planning, market analysis and commercial strategy and action plan development. Led cutting edge research projects, directed go to market and trading strategies, and delivered against challenging sales and profit objectives through the integration of consumer, shopper, and customer insight. Acquired skills in analysing complex data to drive business decisions and refined the art of presenting and solution selling. Established a collaborative work ethic, developed strategic thinking capability and financial acumen. A summary of each role follows. Show less

Sydney, Australia

Appointed to consolidate the initial success of Nestlé’s launch in to the Nutritious Snacks category and deliver against a strategic growth imperative for the Australian business, while providing sound leadership on the Functional Confectionery (Cough and Cold remedies) category in the Grocery, Convenience and Pharmacy channels. ◆ Regained the confidence of the National Field Sales team ◆ Successfully influenced Coles and Woolworths ◆ Took the second Nestlé brand in the Nutritional… Show more Appointed to consolidate the initial success of Nestlé’s launch in to the Nutritious Snacks category and deliver against a strategic growth imperative for the Australian business, while providing sound leadership on the Functional Confectionery (Cough and Cold remedies) category in the Grocery, Convenience and Pharmacy channels. ◆ Regained the confidence of the National Field Sales team ◆ Successfully influenced Coles and Woolworths ◆ Took the second Nestlé brand in the Nutritional Snacks category to #1 within four weeks of launch◆ Improved the commercialization process within Functional Confectionery◆ Strengthened Nestlé’s position within the Pharmacy and Convenience retail channels Show less

Sydney, Australia

The Nestlé Cereal business was a an ambitious joint venture between Nestlé and General Mills, which relied upon a global model for manufacture and marketing (Cereal Partners Worldwide) and the sales and distribution expertise of the local market. Appointed to the business in its early stages to provide structure and best practice process to the commercial team while managing senior stakeholders across Australia, the USA and Europe. ◆ Led the implementation of the global marketing plan… Show more The Nestlé Cereal business was a an ambitious joint venture between Nestlé and General Mills, which relied upon a global model for manufacture and marketing (Cereal Partners Worldwide) and the sales and distribution expertise of the local market. Appointed to the business in its early stages to provide structure and best practice process to the commercial team while managing senior stakeholders across Australia, the USA and Europe. ◆ Led the implementation of the global marketing plan to exceed sales and profit objectives at 120% versus target.◆ Generated market insight through the analysis of complex data sets, constructed customer understanding, and facilitated internal collaboration to ensure customer delivery levels average 99%, while maintaining inventory levels at 8 weeks, despite a 12-week supply lead time.◆ Developed Woolworths and Coles relationships through outstanding customer service and the provision of thought leadership though accounting for only 3% of overall category sales◆ Awarded for an outstanding contribution to the global business. Show less

Sydney, Australia

Through exceptional project and stakeholder management, the appropriate application of training, facilitation, coaching and mentoring methods, led Nestlé Australia marketing, sales, supply and finance team leaders through the adoption and integration of strategic marketing principals, tools, and processes.◆ Ensured an advanced approach to strategic business planning, and the delivery, over 18 months, of five 3-year business plans consisting of quantified category and channel visions, and… Show more Through exceptional project and stakeholder management, the appropriate application of training, facilitation, coaching and mentoring methods, led Nestlé Australia marketing, sales, supply and finance team leaders through the adoption and integration of strategic marketing principals, tools, and processes.◆ Ensured an advanced approach to strategic business planning, and the delivery, over 18 months, of five 3-year business plans consisting of quantified category and channel visions, and sales and marketing strategies and action plan.◆ Increased sales and marketing planning and strategy development competency, which impacted positively on Nestle’s customer engagement. Show less

Sydney, Australia

Responsible for the development and maintenance of consumer insight and customer marketing plans, leading the business planning process and directing shopper research.◆ led a benchmark research project, which helped to further strengthen Nestlé’s lead position in a volume and profit critical market segment.

Sydney, Australia

Responsible for: ◆ Category analysis◆ Development and recommendation of trading strategies ◆ Facilitation of the business planning process◆ Coordination and implementation of marketing activity and events

Bachelor Of Arts (Honours), Cultural Studies, First Class

A humanities degree within the School of Philosophical and Historical Enquiry at the University of Sydney. Undertaking this degree enabled.

Business, Management, Marketing, And Related Support Services